Worked with Head of Sales and Sales Manager on weekly global selling analysis to maximize in-season opportunities on an account, category, and style level. Optimized reorder prospects by evaluating sell-through and distributed visual ATS to partner showrooms and agencies. Prepped showroom for market and assisted with coordination of market appointments. Arranged and prepared seasonal market decks and post-market assortment decks. Managed sample sends and all copy details for key partners. Assisted with design and layout of in-store merchandising displays at large department stores including Bergdorf Goodman, Bloomingdales and Saks Fifth Avenue.

Created innovative and timely digital content for GTGAbroad.com and various social media platforms for students studying abroad and their families. Compiled insights and recommendations for dining and travel experiences in Florence, Italy and the surrounding region through photos and videos/reels. Developed a comprehensive shopping guide showcasing fashion finds and trends in Florence and other European cities, spanning exclusive, high-end designers to the art of thrifting abroad.

Produced, scheduled, and posted social media content across multiple platforms, strategically incorporating Instagram, Twitter, TikTok, and YouTube. Monitored and messages and comments and engaged with audiences accordingly. Stayed up-to-date on social media trends and best practices, integrating them into social media strategy to ensure resonance. Collaborated with the AM New York team to contribute to new strategies and campaigns.

Created digital content across various social media platforms for contemporary men’s boutique, driving foot traffic and heightening brand awareness. Elevated the shopping experience and enhanced sales through in-store merchandise displays. Guided customers based on individual needs and budgets and advised on current style trends.

Designed and managed production, promotion, sales and distribution of clothing to benefit local food banks and homeless shelters during Covid-19 crisis. Created social media presence and coordinated outreach to increase followers through collaboration with other small businesses to increase visibility and sales.

Photographed JCC camps and events for use in promotional materials and collaborated with the social media, marketing and website development teams to maintain and promote JCC's internet presence.