Cayla Michael Email & Phone Number

Despite playing behind the camera for much longer, my passion for photography became serious in September of 2022. It was at this time I began taking photos with the intention of teaching myself to skillfully edit photos across applications in Adobe Creative Suite. The growth in about two years of consistent effort has been substantial; not only in my editing, but in the development of my artistic voice and art direction as well.

New York, United States

- SCHEDULING + CALENDAR MANAGEMENT: Oversees and manages the schedules of 7 stylists ensuring correct booking procedures are followed for each individual stylist. Adapts to schedule changes and works with clients to find alternative appointment availability that works for both the client and the stylist.- PHONE SKILLS + CLIENT RELATIONS: Manages high volumes of calls for appointment bookings, confirmations, inquiries and client questions on a daily basis. Always developing positive relationships with frequent salon clients to ensure consistently pleasant experiences.- KNOWLEDGE ACQUISITION + RECORD KEEPING: Provides information and support to prospective + current clients, such as: services offered, pricing breakdowns, scheduling event services, and booking procedures for each individual stylist. Maintains records of client information, product information, booking software operational systems, and more.- MANAGEMENT + LEADERSHIP: Takes charge of ordering retail and backbar products and maintaining accurate stock-takes. Acts as representative of the business when interacting with sales people, distributors, and prospective team members.- CONTENT CREATION: Records video and captures photos for salon marketing purposes as well as individual stylist content. Takes footage, personally shot or otherwise, and creates engaging and industry aligned Instagram Reels to attract the attention of potential clients.

East Setauket, New York, United States

Although brief, my time acting as Social Media Manager fostered a significant amount of growth as a creative professional still learning digital marketing. In this position, I grew exponentially in my social media graphic design skills in addition to content ideation and creation. Content created ranged from posts + reels made from content shot by service providers to informational graphics developed from extensive, topic specific research.

St James, New York, United States

- CALENDAR MANAGEMENT + MULTI-TASKING: Scheduled and managed the individual calendars of 4-6 stylists. Acquired ability to balance phone calls, client checkout, and additional requests simultaneously- MANAGEMENT + LEADERSHIP: Oversaw daily operations when the owner was out of office. Point of contact for any ideas or issues that needed to be brought to the attention of the owner. Handled interactions with sales people, distributors, and prospective team members. Took charge of ordering retail and backbar products and maintaining accurate stock count.- CONTINUOUS EDUCATION: Committed to business classes to aid in the growth of the salon- SALES: Utilized sales techniques to upsell numerous services and products to clients, leading to a significant increase in revenue. Moved retail and closed sales at a consistent rate.- DIGITAL MARKETING + CREATIVE IDEATION: Oversaw online presence across the online space consisting of: Email Marketing, Instagram, Facebook, Tiktok, Nextdoor, Google Business, and more. Brainstormed, developed, and created content aligned with the businesses branding for the salon's online presence.

- MANAGEMENT + ADAPTABILITY: Managed a team of 5 for both day to day ticket sales as well as show days where we would sell tickets, run will call, ensure system and scanners were operating correctly, and resolve conflicts with patrons. Assisted and filled in for Front of House staff when needed by taking on responsibilities including: ticket taking, seating patrons, overseeing founders room, concessions support, handling difficult or distracting patrons- CONFIDENTIALITY: Maintained confidentiality of high profile patrons and performers alike -- ensuring accommodations and anonymity were met and maintained.- ADMIN: Organized and filed records, time sheets, hiring forms, seasonal ticket order forms, and sensitive employee information.

Bachelor Of Fine Arts - Bfa

Activities and Societies: Sigma Delta Tau, Panhellenic Association, Teacher's Assistant

Salon Business Education

Year long salon business education program aimed at restructuring salon operations and standard business practices to increase profit.