Cayla Wierstra Email and Phone Number

● Manage and execute of over 30 client seminars, webinars and social events a year for up to 250 attendees/guests, including sourcing and booking venues, coordinating meals, working with vendors for AV requirements, creating invitations, sourcing rentals and event preparation ● Work with top clients to host events in our meeting space including intake meetings, organization of catering, AV requirements and staffing requirements● Manage the deliverables of over 200 firm sponsorships annually, including research and negotiating contracts as well as booking and filling tables and coordination of advertisements ● Work collaboratively with internal departments to organize presentations, materials and evaluations● Maintain the integrity of client records in CRM database including ensuring proper updates, new records and email distribution lists lists were updated● Manage and write website content including bios for over 220 lawyer and weekly news in WordPress CMS● Coordinate and oversee lawyer and client photo shoots for website and advertising collateral● Organize and manage inventory of branded merchandise including sourcing new items, special requests and reorders ● Contribute to creative brainstorming and development of firm advertisements and event strategies● Create digital advertisements including big box and leaderboards using Adobe Photoshop● Format branded collateral including one pagers, brochures and other take away items using InDesign software ensuring external collateral meets brand standards

● Working in the CMS platform, manage and write website content including bios for over 220 lawyer and weekly news, publications and recent matters● Coordinate and oversee lawyer and client photo shoots for website and advertising collateral● Administer CRM database updates, create new records and lists used for email distributions● Assist with event organization including managing invitations, lists, catering, space booking, client inquiries, follow-up and evaluation● Organize and manage inventory of branded merchandise including sourcing new items, special requests and reorders ● Actively participate in creative brainstorming and development of firm advertisements and event themes● Manage administrative responsibilities for senior manager and coordinators including visa statements, registrations, memberships and travel arrangements ● Administer and communicate practice groups meeting schedule and member listings● Format presentations, memos, invitations and reports ensuring external collateral meets brand standards ● Assist with social media initiatives including managing the consistency of employee LinkedIn profiles

● Prepare, format and proofread correspondence, agreements and various documents including mortgages, transfer documentation, minute books, wills and powers of attorney ● Registering mortgage and financing documentation, registering transfer documentation● Prepare reporting documentation to financial institutions and clients, and register PPSA registrations, incorporations and submit Annual Returns● Obtain and review tax and title information and NUANS searches ● Establish client files including conducting conflict searches, opening files, preparing engagement letters, organizing and closing files● Research precedents ● Create and organize filing systems● Maintain and update multiple calendars and address books ● Arrange travel and hotel bookings and in house meetings● Review and analyze trademark journals ● Review and post time entries in legal accounting software and prepare pre-bills● Register properties on Land Titles System using New Brunswick Property Online