Caylah Coffeen

Caylah Coffeen Email and Phone Number

Founder @Creative Cornerstones | Writer, Editor, Marketing Manager @ Perk Brands
Caylah Coffeen's Location
Huntsville, Alabama, United States, United States
About Caylah Coffeen

I am a writer and editor with over four years of experience in the publishing industry, specializing in fiction and media. I have a passion for storytelling and helping authors bring their visions to life. I currently work as an editorial and marketing intern at Eschler Editing, where I perform developmental edits and manuscript assessments on a variety of genres, from fantasy to memoirs.I also serve as a marketing manager and editorial intern at Monster Ivy Publishing, where I create graphics and content for social media, organize promotional events, and provide line, copy, and acquisitions editing for sci-fi and fantasy novels. In addition, I offer freelance services such as ghostwriting, coaching, and digital marketing for authors and political opinion leaders. My goal is to provide quality and creative solutions for all my clients and partners, and to contribute to the growth and success of the publishing industry.Detail-oriented professional with proven expertise in developing strategic marketing initiatives to drive brand awareness and revenue growth. Well-versed in implementing successful marketing campaigns across traditional and digital channels. Prudent in market analysis, consumer behavior research, and competitor intelligence to identify opportunities. Adept at leveraging data-driven insights to optimize marketing performance and ROI. Instrumental in creating compelling content for various platforms to engage target audience. Proficient in executing editing/publishing tasks and fostering professional relations at all levels. Articulate communicator, equipped with interpersonal, critical thinking, and problem-solving skills.

Caylah Coffeen's Current Company Details
Perk Brands

Perk Brands

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Founder @Creative Cornerstones | Writer, Editor, Marketing Manager
Caylah Coffeen Work Experience Details
  • Perk Brands
    Copywriter, Sales Associate
    Perk Brands Jun 2023 - Present
    Conduct product research and craft customer-centric and B2B articles for company’s websites. Generate creative ideas and concepts for advertising and marketing campaigns. Research target audience to tailor messaging to needs, preferences, and behaviors. Implement sales email campaigns and engage in social media writing. Innovate and strategize new directions for clients beyond Built for Home.• Successfully completed StoryBrand’s Business Made Simple program, enhancing readiness to promote and sell company’s marketing products to potential client leads.• Acted as content creator for company' website, Built for Home, resulting in noteworthy milestone of 1.1K visitors.
  • Eschler Editing
    Content Creator, Marketing And Editorial
    Eschler Editing Jan 2023 - Present
    Edit fiction manuscripts and provide constructive editorial feedback through professionally written letters. Assume various responsibilities, including video editing, production, and design creation for webinar courses. Utilize data and analytics to facilitate data-driven decisions. Maintain consistency in brand voice, messaging, and style across all content.• Boosted online visibility by conducting in-depth research on marketing strategies tailored for authors and crafting compelling website copy.• Recognized for "invaluable" contributions and promoted to Lead Marketer for Podia webinar courses.
  • Monster Iy Publishing
    Marketing Manager And Editorial Intern
    Monster Iy Publishing Jan 2022 - Present
    Perform substantive and acquisitions editing on manuscripts as well as ensure high-quality content before publication. Verify strict compliance with relevant regulations and industry standards. Monitor industry trends, consumer behaviors, and competitive activities. Design marketing strategies in alignment with overall business goals.• Enhanced brand visibility by orchestrating promotional events, conducting live interviews, and collaborating with reviewers and authors.• Achieved sixfold expansion in company size, drove sales growth, and attracted several hundred new followers.• Boosted engagement on Facebook, Instagram, Twitter, and TikTok by executing social media campaigns.
  • Creative Cornerstones
    Founder
    Creative Cornerstones Oct 2021 - Present
    Huntsville, Alabama, United States
    Design promotional graphics for effective social media engagement. Oversee website development and deliver coaching on publishing strategies/marketing techniques. Edit fiction manuscripts for publication and spearhead establishment of online platforms for authors. Provide authors with disabilities access to discounted and complimentary services.• Collaborated with dynamic team of three professionals including Cover Designer, Copywriter, and Printing Expert.• Boosted book rankings by formulating impactful Amazon and Facebook advertising campaigns.• Met customer requirements and attained notable twofold increase in book reviews for Author.• Advised authors on publishing requirements, while ensuring holistic approach to needs.• Elevated book's Amazon category ranking from beyond 2,000 to top 100.• Initiated Wingwoman Program in company's nonprofit division.• Transformed rejected manuscripts into thriving indie releases.
  • Creative Cornerstones
    Editor And Marketer For Authors
    Creative Cornerstones Dec 2020 - Present
    Publishing services for authors including developmental editing and manuscript assessments, cover design, marketing and graphics creation, and more!
  • Freelance Photograper
    Freelance Photographer
    Freelance Photograper 2011 - Present
    Https://Caylahcoffeencreations.Wordpress.Com/Photography/
    I photograph mostly nature close ups, and portraits of children, couples, and individuals, using a Nikon 1600 DSLR. I make edits using Adobe Photoshop and Lightroom. I have traveled to daycares and schools around AL photographing children for The Portrait Cafe, TN. My work has been featured in the Oriflamme Yearbook and Epilogue Magazine at Franklin and Marshall College and as decor at North Shore Chinese Christian Church.
  • Cumulus Media
    News Personality And Executive Producer On 92.5 Newstalk Wvnn
    Cumulus Media Jul 2019 - Jun 2023
    I participate in discussions about current events, and political news on air, and compile a segment called "What's Trending," of all the top strange, funny stories each day. I run the sound board, keep track of time for the host, record and edit segments and upload them to our website as podcasts. I also create promos and operate the digital system that plays segments, advertisements, music, and promos.
  • 1819 News
    Columnist
    1819 News Oct 2021 - Jul 2022
    Alabama, United States
    Write articles about culture, faith, and current events.
  • Waay-Tv
    Production Assistant/Associate Producer
    Waay-Tv Oct 2018 - Jul 2019
    Huntsville, Alabama, United States
    I assisted producers in finding content for shows and wrote stories for both the morning and evening news. I set up the studio and operated multiple cameras during live broadcasts. I also operated the sound board from the booth during the shows. Between shows, I edited raw footage into content for stories using Edius, and uploaded videos and story summaries to the web.
  • Franklin & Marshall College
    Film Department Content Writer
    Franklin & Marshall College Aug 2016 - Feb 2017
    Interviewed and photographed professors, visiting artists, and students Wrote articles about events and student life for the department websiteWork available at the link below:https://www.fandm.edu/search?q=Caylah+Coffeen+film
  • Franklin & Marshall College
    Hackman Scholar
    Franklin & Marshall College May 2016 - Jul 2016
    Partnered with film professor to conduct film and psychology research using online and written sourcesWrote a presentation and presented findings at the Society for Cognitive Studies of the Moving Image, hosted at Cornell University
  • Franklin & Marshall College
    Preceptor (Teacher'S Assistant)
    Franklin & Marshall College Aug 2015 - Dec 2015
    Helped lead discussions in classTutored students on their reading, discussion questions, and essays
  • The Phillips Museum Of Art
    Digital Media Assistant
    The Phillips Museum Of Art Aug 2014 - May 2015
    Conducted Social Media publicityInterviewed curators, professors, and students and wrote articles for the museum blogPhotographed events, filmed and edited videos using Final Cut Pro, recorded podcastsWork available at the link below:https://www.fandm.edu/search?q=Caylah+Coffeen+philips+museum

Caylah Coffeen Education Details

Frequently Asked Questions about Caylah Coffeen

What company does Caylah Coffeen work for?

Caylah Coffeen works for Perk Brands

What is Caylah Coffeen's role at the current company?

Caylah Coffeen's current role is Founder @Creative Cornerstones | Writer, Editor, Marketing Manager.

What schools did Caylah Coffeen attend?

Caylah Coffeen attended Franklin & Marshall College, Louisiana State University At Shreveport.

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