Cayla Hyman Email & Phone Number

Aria

• Serve as the person of governance for promo materials and creative assets to be utilized during showcases, local live activations and paid social and traditional media • Execute and lead development on integrated media strategies while overseeing performance metrics utilizing Google Analytics and optimizing where necessary• Effectively vet and foster partnerships with local businesses to increase product footprint and percentage of online sales by 25% year over year

Las Vegas, Nevada, Us

Las Vegas, Nevada, Us

• Effectively traffic and maintain all on-property guest-facing digital content across both the ARIA & Vdara campus digital signage network • Assist management in executing overall strategic marketing campaigns and procuring printed collateral for external clients, COE and on-property departments• Spearhead and complete marketing and advertising projects through internal support services to elevate the guests’ experience and increase overall spend on property

Las Vegas, Nv, Us

Las Vegas, Nv, Us

• Managed and organized all property wide creative assets within Adobe DAM by updating licensing expirations, usage rights and photographers, while also, distributing to internal departments and 3rd parties• Liaised monthly with owned restaurant partners on brand and advertising strategy, live activations and Strip-wide culinary events • Assisted in production of video/photoshoots, management and creative development of owned creative assets used across various OOH placements and digital marketing channels

• Strategized and developed digital marketing campaigns for local retail shops and managed a $5,000 per client advertising budget • Utilized Google Analytics and Google AdWords to effectively assess and optimize KPIs while hitting monthly performance goals• Helped build strong relationships with new and existing clients by effectively communicating marketing priorities in a timely fashion, meeting project deadlines and optimizing successful campaigns that drive business growth and revenue year over year

• Collaborate and engage with over 4 different in-house departments daily to ensure hotel efficiency• Effectively use OnQ property management system to balance room inventory, sell rooms to reach 100% occupancy, and settle monetary payments• Analyze and resolve guest’s complex issues and problems in a sound and timely fashion while delivering consistent customer satisfaction• Use market research to fulfill guest needs and enhance their overall experience to maintain customer and brand loyalty

• Provided positive and clear communication while recording guests complaints and negotiating effective solutions to ascertain satisfaction• Completed the registration process daily using MICROS OPERA computing system efficiently at almost 100% occupancy• Verified and imprinted credit cards for authorization, handled cash, and balanced an assigned $1,000 house bank

Tampa, Florida, Us

- Performed numerous functions related to event planning for various showcases with over 200 attendees- Created, presented, and developed collaborative ideas for effective marketing programs and innovative advertising promotions planned for 2016- Maintained positive client relationship through professional cold calls via customer inquires database- Updated company website by thoroughly researching and providing various recommendations for images

Newport News, Virginia, Us

- Directed and oversaw job performance of over 35 staff members during various radiological procedures- Surveyed and documented levels of radiation and contamination on confidential work documents daily, weekly, and monthly- Supervised radiation based research procedures, training, and monitoring programs to promote a safe work environment for all plant laboratory personnel- Attained a Confidence Level of Security clearance from the Department of the Navy-Successfully completed Radiological Control Technician Qualification School (RCTQS) which includes knowledge and practical ability standards required by NAVSEA 389-0288, Article 106.2

Bachelor’S Degree, Marketing

Minor, Mass Communication/ Advertising

Radiation Protection/Health Physics Technician

Associate Of Arts (A.A.), Business Administration