Cayla Pavlovec Email & Phone Number

Las Vegas, NV, US

Las Vegas, Nevada, United States

• Spearheaded the development and execution of comprehensive organic marketing and social media campaigns, resulting in a 52% niche audience growth on Instagram and 25% growth on Facebook in less than 2 years while.
• Created, established, and coordinated the content collection and creation for all Pyrotek digital channels including Instagram, Facebook, LinkedIn, YouTube, Vimeo, and the website.
• Generated and maintained year-to-year website traffic increases exceeding 50% through new content, organic social media tactics and search engine optimizations.
• Produced high-impact digital and traditional marketing assets, including graphics, videos, and physical promotional items, enhancing the brand across all mediums.
• Managed junior employees in social media community management, digital asset management, graphic design, video production, and website maintenance.

Lititz, Pennsylvania

Lancaster, PA

Managed grassroots public relation initiatives and campaigns for the iTunes charting artist, including but not limited to coordination of performances, interviews, and pitching stories to the local media. Michael Wavves has been featured in over $7000 dollars in local media coverage through a traditional PR campaign for his third headlining performance to.

Lancaster, Pennsylvania

• Managed the public and personal brand initiatives of 15-20 high-profile clients (companies, celebrities, c-suite executives, entrepreneurs, etc.) while directing them through online reputation/personal branding best.
• Executed numerous paid social campaigns with budgets exceeding $10,000 per month to grow audiences, promote specific products/media placements, or solidify personal branding results.
• Duties also included customer review management campaigns for several companies with over 500 employees and regular data reporting and analysis.
• Spearheaded internal social media and review management reporting strategies, directed workshops for a company wide pro-bono project with GOSO NYC, and was regularly a member of search engine optimization committee and.

Lancaster, Pennsylvania

Coordinated day to day strategy, content development, implementation and analysis of social media profiles for a wide variety of clients including c-suite executives, venture capitalists, and entrepreneurs. Assisted brand strategists through innovative tactics to improve search performance of profiles while also establishing fledging thought leadership.

Mechanicsburg, Pennsylvania

• Managed all Barkleigh social media accounts and executed traditional public relations campaigns for all company trade shows and magazine publications.
• Also developed a live-streaming strategy to reach additional audiences on Facebook for Groomer TV & World Dog Expo that reached over 300,000 impressions on Facebook and exceeded 100,000 engaged users in less than 3.

Engaged and built relationships with customers looking for devices that connected with smartphones or wireless networks. Additionally, worked with clients to establish or enhance their current home wifi networks through routers, extenders, and modems. Also served as sales support for mobile phone activations, upgrades, returns, and trade-ins.

Millersville, PA

Managed and coordinated social media strategy and mini-campaigns for the Millersville University chapter of Her Campus, the #1 online magazine for college-aged women. As the manager of the Facebook, Twitter and Instagram accounts, the chapter has reached over 850 Twitter Followers, over 650 Facebook Likes and over 450 Instagram followers with highly.

Millersville University Of Pennsylvania

Planning and coordination a board of students to organize a conference at Millersville University for students in the communications and marketing degree programs. This included the recruitment of speakers, sponsors, registrants, and other duties.

Lancaster, Pennsylvania Area

- assist with on-going promotions and game night events- create and execute game night elements and events- assist staff with day to day responsibilities - act as a handler for mascot outings and appearances**Planned and coordinated activities for Bear Strong Night - a very popular fundraising night for the Barnstormers organization

Lancaster, Pennsylvania

I worked with customers to find and meet their needs with today's latest and greatest technology. I worked in Digital Cameras, Computers, Home Theater, Video Games, and Appliances

Bachelor Of Science (B.S.), Speech Communication - Public Relations

Activities and Societies: Her Campus Millersville Exec Board, PRSSA, Student Chair of the PASSHE Student Media Summit 2016, Library.

Dipolma, High School, 3.49

Activities and Societies: Varsity Club, Aveidum, Varsity Girls Soccer, Quiz Bowl, Snack Cart