CDonaldson Marketing (CDM) is at the forefront of empowering SMEs and event organisers with cutting-edge, data-driven and reliable marketing strategies. My mission is to democratise marketing excellence, ensuring every business, regardless of size, can access top-tier marketing expertise. At CDM we ourselves on our commitment to trust, adaptability, and a client-centric approach, offering bespoke solutions tailored to each client's unique needs and goals. With a vision to be the trusted partner in your digital marketing journey, I am dedicated to fostering growth, innovation, and success for businesses ready to navigate the digital landscape with confidence. Join CDM as we craft success stories, one data-driven decision at a time.

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CDM have been instructed by Bespoke Fostering to set up a marketing function to build brand awareness, credibility and a lead generation machine.

I have been appointed to support the Energy Council team on various digital marketing projects, including google analytics and tracking enablement, conversion rate optimisation, marketing and data strategy and various training initiatives.

I'm pleased to be working with Clarion Events on a part time basis within various divisions and products across a wide rate of industries including life sciences, energy and digital marketing.

Collaborating directly with the Founder of Reformer Pilates, we are developing a marketing strategy aimed at penetrating four key target market groups. Our objective is to enhance customer acquisition while ensuring a low Cost Per Acquisition (CPA).

I have been appointed by Clarion to support their Digital Marketing division in delivering the marketing strategy of 'Traffic and Conversion' Summit. My main priorities for the contract are, (1) Pipeline generation for the sales team, (2) Scaling the Agency Advisory Committee, (3) Optimising and streamlining the annual content marketing machine, (4) Supporting the planning and execution of the weekly newsletter.

Collaborating directly with the founders of TexIntel, where I am tasked with spearheading the development of a robust and resilient marketing function. My role encompasses a strategic focus on five critical areas: customer and behavioral analytics, CRM and data strategy, comprehensive marketing strategies, identification and execution of new revenue streams, and the consolidation of our marketing tech stack. This opportunity allows me to leverage my expertise in enhancing TexIntel's market presence and ensuring that our marketing efforts are as effective as they are innovative.

I am collaborating closely with the Phacilitate team to develop a comprehensive marketing strategy for their upcoming launch conference, RNA Connect (1-2 October 2024, South Carolina). The strategy encompasses a full spectrum of campaign types, including detailed plans for sponsorship and exhibition marketing (SPEX) to attract and engage industry partners. Additionally, I will set the team up for success to implement targeted visitor acquisition strategies aimed at attracting new delegates and conversion campaigns designed to turn registrants into attendees. Each component of my marketing approach is tailored to ensure maximum visibility and engagement, leveraging both traditional and digital marketing tools to create a dynamic presence for RNA Connect across relevant platforms.

2-Month Contract: Marketing Strategy, campaign execution, and analysis for FESPA's flagship European exhibitions and conferences.

Responsible for the marketing of Hanson Wade Intelligence and Searchlight by Hanson Wade.▪ Developed and implemented a Salesforce CRM system, enhancing lead and customer tracking, resulting in a 20% increase in sales efficiency.▪ Formulated a robust marketing strategy, achieving a 103.7% increase in new business sales YoY.▪ Led the rollout of a new member platform, increasing member engagement by 30% and contributing to a 25% rise in renewal rates.▪ Designed and oversaw digital transformation projects, incorporating automation to streamline sales and membership delivery.▪ Facilitated cross-departmental strategies, contributing to 38% of Searchlights’ new business revenue in 2023.▪ Created and manage the 'Blue' report for financial and performance monitoring.▪ Designed the format of, and lead the biweekly blue meeting with senior stakeholders to review performance, resourcing, challenges and contingency plans.▪ Designed behaviour-based marketing automation programmes to re-engage abandoned leads.▪ Built and trained a marketing team, implementing training programmes and review structures leading to staff promotions.▪ Collaborated with and supported the sales function, increasing marketing influenced revenue by 97.11% YoY.▪ Present commercial and marketing performance to the internal Board.

Connecting digital health suppliers and innovations with UK health care leaders and influencers that are about to embark on/have started their health innovation journey. Optimise CX strategies, marketing/management practices, lead generation, customer loyalty, sales channels and product innovation. Champion agile product development, marketing automation and digital transformation (a lead in the introduction of HubSpot / Asana. Manage data-driven marketing budgets to optimise spending and reduce the CPA of customers. Direct report for 3 marketers; Lead marketing best practice across the business.▪ Redefined marketing sales strategy to produce higher quality leads; improved the sales conversion rate from 8% to 15% (persona research/segmentation, marketing/sales alignment, automation, personalisation).✔ Delivered a 55% increase in sales revenue in 2021 compared to a pre-COVID environment.▪ Established new lead generation product(s) which were rolled across the business.✔ Boosted revenue by 17.5% within its first year (£250k). Installed best practices and training that are now projected to drive 26% in annual growth (£400k).▪ Built customer engagement strategy, introducing inbound marketing, effective social media, customer services, marketing automation concepts and improved website UX. ✔ Increased website traffic by 138% YoY; website conversion rate from 8% to 15% within 6-months.✔ Increased social media reach by +54% YoY with -44% financial investment.✔ Data : Generated 11k+ new newsletter subscribers; 6,048 webinar attendees✔ NPS increased from +1 to +19; word of mouth marketing/customer advocacy has generated 34% of new customers in TYE.✔ Increased newsletter subscriber database by 76.51% over a 12-month period▪ Co-led integration of HubSpot. Championing best practices across the business by creating guides, checklists, and training sessions on how to use the tool effectively.▪ Organising regular training sessions for Marketers across the business

- Strategic Growth and New BusinessStrategic branding across two portfolios.Developing inbound marketing strategies & technological innovation.- Inbound MarketingOwnership of cross-functional lead generation and automation programs, including integrated, multi-touch inbound activities and lead nurturing through email, website, content and social marketing; growing member base and increasing engagement levels.- Content MarketingCreating, contributing, distributing and optimising year-round rich content/editorial plans to acquire new subscribers and engage current members and partners.- WebsiteDefine UX & customer journey and optimize website templates based on analysed data. Ensure responsive performance on all devices & SEO best practice.- Partner ManagementOptimizing IoB's performance in the partner channels and create action plans to address areas of performance concerns within partner portfolio.- DS / SPEX MarketingSupport sales efforts by generating SLQ's, building the sales pipeline, managing day-to-day sales activation plans and assets development.- Leadership & ManagementInfluence, support and coach dynamic Marketing & Delegate Sales teams; promote the company’s vision, mission, values incl, a culture of collaboration, ideas, and best practice.- Technology AdvancementLead adoption and execution of new technology to compliment company goals. Marketing technologies adopted to date: HubSpot; Adestra; Kulea; Eventtia (incl. mobile app).- Financial ResponsibilityManage the full marketing budget, providing financial forecasting and reports on CPA/ROI, additional revenue opportunities and cost savings.- Marketing & CommunicationsExecution and reporting of all promotional campaigns to deliver engagement, sales opportunities and increase retention: CRM, Website, PPC, SEO, Email & Social.- Measurement & reportingMake data-driven decisions to enhance the team, products, quality of SQL’s / MQL’s & bring meaningful insights to the company.

Responsibility for the day-to-day management of two products in Clarion's retail division. Complete ownership of digital communications including email marketing, digital, partners and media. Responsible for exhibitor marketing initiatives.New Business- Launching and manage new luxury tableware exhibition for F&B professionals, TABLE- Forming strategic partnerships to grow audience exposure and awarenessPartner and Stakeholder Management- Identifying key publications/ figures/ organisations and understand their marketing capabilities- Own partner communications incl. executing promotional campaigns- Measuring results to optimize performance in the partner channelsSPEX Marketing- Developing strategic marketing campaigns to generate SLQ's- Manage day-to-day exhibitor activation plans and assets development- Liaise directly with Exhibitors and sponsors to confirm to build relationshipsDigital Marketing- Full ownership and reporting of digital marketing strategy; Google AdWords (Search, Display), Facebook, LinkedIn, Instagram- Analyzing web trends, site conversion rates and ad campaigns to drive revenue growth Reporting and Insights- Coordinate and project manage key research initiatives for the products- Report on all campaign activities, share meaningful insights and areas for optimization n- Organising research projects to deepen knowledge and understanding of the target audiencesCampaign Management- Lead email marketing campaigns, driving best practice through analysis, segmentation and data cleaning- Lead partner, speaker and exhibitor marketing- Manage and deliver advertising and media schedule- Brief and coordinate all event assets including brochures, maps, signage, leaflets, digital design, direct mailPeople Management- Delegating to, coach, and motivate two Marketing Assistants- Set weekly project meetings with the team with a clearly defined agenda to address campaign progress