Cayleigh Wade Email & Phone Number

St. Louis, Mo, Us

St Louis, Missouri, United States

- Manage and report on print and digital advertising campaigns for 7 markets by collaborating with various teams across our enterprise (Ad Operations, Sales, Leadership).-Manage full circle digital campaigns: knowledgeable on targeting and product suggestions for sales, launching campaigns with fulfillment, tracking and optimizing the campaign, reporting analytics to sales. -Local and national marketing campaigns include website, CTV/OTT, Youtube Ads, Google Ads, Facebook Ads, Mobile Location Targeting, O&O ads and more (using Google Ad Manager, SWFT, Vision, Phoenix).-Track under-delivery for advertising campaigns in order to recommend new ad strategy to allow full campaign delivery.

St. Louis, Mo

-Collaborated with various teams across our enterprise (Ad Operations, Sales, Leadership) to ensure digital ad campaigns are accurately fulfilled across multiple channels to promote their brand.-Processed digital advertising orders according to defined processes to ensure accuracy of billing, creative, targeting, CPM's, duration and other campaign details.-Responsible for reporting and fixing product/campaign discrepancies and quality issues to applicable team members to efficiently resolve them.-Effectively handled a high volume of incoming orders while managing the current roster of campaigns through time-management skills and extensive organization.-Track under-delivery for advertising campaigns in order to recommend new ad strategy to allow full delivery of promised impressions.

Remote

-Promotion to manage 100% client-facing relationships with all Paid Advertising clients vs 50% clients as it was in my previous role. -Acted as subject matter authority, educating clients and building trusted rapport to maintain constant communication and improve account strategy. Accurately defined client needs and business requirements to exceed expectations.-Onboarded new advertising clients, optimized current campaigns and improved client marketing strategy. Documented account changes and customer data with relevant software tools to ensure consistent communication and benchmarking.-Maintained a full client roster of organic social media channels and content for Facebook, Twitter, YouTube and blogs.-Executed biweekly Quality Assurance (QA) of FB Ad Accounts, Google Ad Accounts, and Organic Social Accounts to make relevant recommendations to the fulfillment team based on analytics or competitive research.-Lead cross-department meetings to align on business and department goals to improve team communication and overall business growth.

Remote

- Designed and managed Google Ads and Meta/Facebook Ads for B2B and B2C leads and conversions.Managed client organic social media channels and content for Facebook, Twitter, YouTube and blogs and used analytics to enhance lead generation campaigns.-Planned and executed strategies to increase business and drive profit growth through high level performance insights and recommendations relative to active client campaigns.-Optimized search marketing strategies based on web analytics detailing visit numbers, time on site and page views per visit.-Excellent at maintaining active client communication through informative calls to suggest further digital marketing products and initiated cross-department meetings to align on business goals and open team communication.

St Louis, Missouri, United States

-Client-facing Account Manager to create and manage strategic digital marketing content for various channels.-Used creative and fresh approaches on digital ads and excelled at driving KPIs (engagement rates, audience & database growth, etc).-Refined branding, color choices and slogans for our clients to strengthen brand messaging, positioning and market share based on competitive business intelligence.-Evaluated consumer behaviors and engagement patterns to inform future promotional campaigns and reviewed marketing for compliance with brand guidelines.-Lead client-facing reporting calls to review competitive analysis reports & trending social media tactics for industry-specific clients.-Assisted with developing new digital marketing product packages and pricing restructures to remain competitive with our offerings.

St Louis, Missouri, United States

-Collaborated with various teams to help clients develop, coordinate and implement multiple channels of outward communication to promote their brand in meaningful ways.-Created, managed and implemented social media strategies and content for Amplified and their end clients.-Lead informative client-facing calls to grow relationships with current and potential clients and express the importance of strengthening brand identity through our digital marketing efforts. -Strategized on how effective communication can help improve lead acquisition rates, customer retention rates and overall business profitability. -Serve as a CSM to aid clients throughout the digital marketing journey with the Agency by data and benchmarks.-Excellent written and communication skills for presentations, marketing materials, consultations and client management.-Some digital marketing tactics include Email Marketing, Social Media, SMS Marketing, Website content, etc.

St Louis, Missouri, United States

-Solely responsible for Social Media content & strategy for all MOD On Trend social channels.-Lead Facebook Live Video strategy and grew audience and engagement for this B2C company. (+5k followers and active min of 1k viewers on live videos). -Responsible for periodic presentation of strategy and outcomes to our CEO to track KPIs (Profile impressions, Reach, Followers, Audience growth rate, Engagement rate, Video plays, Clicks, Shares, etc).-Solidified a trusted local brand identity and achieved higher engagement by identifying target audiences and by creating new, highly relevant content streams based on competitor research. -Coordinated influencer marketing outreach program and collaborated with local STL brands such as Imo's, Lions' Choice, Arch Apparel and Ted Drewes. Experience with product & model photography, photo editing and content creation for websites.

Tampa, Florida

-Responsible for building SYKES global social communities organically, creating interesting and informative content for distribution on social channels resulting in increased engagement and followers for this B2B company.-Managed Global Social Leads for all of SYKES Global Accounts in Europe, Asia, and LATAM through corporate SM Guidelines.-Well-versed in Facebook, Instagram, Twitter, LinkedIn, YouTube, Tik Tok and created benchmarks for measuring impact of social media programs to analyze and report on effectiveness of campaigns to CMO.-Utilized tools like Hubspot, Social Studio, Oktopost, Hootsuite, LinkedIn Campaign Business Manager, FB Business Manager.-Supported high-level executives in developing internal communication channels via Yammer and email newsletters to support sales and marketing efforts.