Connor Belair Email & Phone Number

Everett, Wa, Us

Everett, Washington

- Collaborated with cross-functional teams and stakeholders to build and execute go-to-market plans, focusing on growth and customer retention.- Oversaw the launch of products and features, ensuring they were supported by engaging campaigns and relevant sales training to drive demand.- Partnered closely with product and sales teams, as well as customers, to ensure messaging resonated with target audiences, maximizing impact and earning trust.- Developed creative and compelling messaging that aligned with both product features and the company’s vision, driving significant business results.- Served as an expert on products, customers, and the market ecosystem, ensuring both personal and team knowledge was up-to-date and comprehensive.- Led the orchestration of go-to-market strategies for new product launches, feature releases, and adoption programs.- Crafted product narratives by translating technical value propositions into marketable solutions tailored to the needs of different personas, including end-users and decision-makers.- Collaborated with creative and communications teams to produce customer-facing assets, including presentations, ebooks, white papers, case studies, and videos.- Developed and delivered value-based product enablement training, including pitch decks, talk tracks, FAQs, and objection handling guides.- Shared market updates, competitive intelligence, and customer insights with product and commercial teams to inform the product roadmap and strategy.- Maintained close relationships with sales and product leaders, regularly connecting with customers and other market leaders.

Bellevue, Washington

- Created and implemented creative marketing campaigns that align with strategic business goals utilizing email, video, webinar, social media, SEO/SEM, conferences and partnership channels.- Defined and drove marketing programs to generate sales pipeline across various stages of the buying cycle and to the various personas.- Personally created and managed top-quality marketing content, content library and other creative assets, in addition to working with and overseeing internal and external creative assets.- Managed product messaging, awareness, positioning, collateral and promotion by collaborating with the Product Management and Sales teams to develop messaging.- Planned and executed the launch of new product offerings and enhancements; working with multiple teams to create innovative marketing strategies.- Analyzed campaign performance through detailed reports and dashboards to improve results.

Bothell, Wa

- Supported the development and execution of go-to-market plans in collaboration with cross-functional teams.- Managed product launches and campaigns, focusing on creating demand and providing relevant sales training.- Worked closely with product and sales teams to ensure messaging was effective and impactful for target audiences.- Created engaging marketing materials and developed messaging that aligned with the company’s broader vision.- Conducted market research and competitive analysis to support product positioning and strategy.- Led the development of sales enablement tools, including training materials and objection handling guides.

Bachelors Of Arts, Public Relations & Business

Activities and Societies: PRSSA

Education record