Working with a group of industry experts to conceive and found Cube LMR – an expert in the field of licensed sports merchandise. In just 3 years, Cube has established itself as a serious market player in the e-commerce space with an ever-increasing reputation for doing things differently and better.Full P&L ownership and management of e-commerce, licensing, retail, wholesale, brand, product development, merchandising, marketing, operations and IT. Extensive experience of operating in and serving international markets.

Providing global services and advice in the world of retail and licensed merchandise, including product, licensing, in-venue stores, high street stores, events, e-commerce and international capability.

Total responsibility for all of Fanatics’ retail operations outside of North America. Setting-up and running 8 Flagship In-Venue Superstores, 3 High Street Stores in UK, 40 standalone events in 25 different countries in Europe, Asia, Middle East, Australasia and North & South America. Full P&L ownership and management of retail operations, e-commerce, buying, merchandising, marketing, logistics, customer service, IT, finance, and internationalisation.Complete ownership for planning and delivering event retail projects including:- Formula 1 2018 – 21 countries, 5 Continents- The 2014 Ryder Cup, Gleneagles- The 2018 Ryder Cup, Paris- NFL London Games 2016-2019 – Wembley, Twickenham, Tottenham- NBA London Game 2019 – O2 Arena- NHL Global Series 2018, 2019 – China and Europe- European Tour Golf 2016-2019 – PGA Championship, Irish Open, Scottish Open, British Masters- 2019 music concerts at Wembley, Twickenham and Principality stadia - German FA 2019 – All Senior Men’s Home Matches- International Champions Cup 2015-2018 – Europe Responsibilities:• Member of Senior Leadership Team, reporting into Managing Director• Ultimate responsibility for all retail and events activity for Fanatics International• Oversight of E-Commerce and Multi-Channel integration• Responsible for the overall strategy and direction of the brand in line with overall business goals• Internationalising in line with business strategy• Identifying senior resourcing requirements to effectively meet existing and future demands • Building and maintaining senior-level relationships at multiple global sports organisations

Oversight of all Fanatics’ international partner businesses including P&L ownership. Led a team of Business Managers and Account Managers managing the relationships with each of Fanatics’ partners at operational and executive level. I personally managed senior level relationships with partners at CEO/MD/Director level.Key achievements: • Developed extremely strong relationships with partners across all of Fanatics’ key areas – Premier League, European Football, US Sports, Rugby, Golf, Motorsports and Events. Partners including NFL, NBA, Man United, Man City, Real Madrid, Chelsea, Everton, PSG, Atletico Madrid, RFU, Ryder Cup, Wimbledon, Formula 1 and Tour de France• Leveraged these partnerships to successfully drive business performance, growing revenue, margin and profitability• Led contract renewals and business development opportunities with all partners, resulting in 100% retention• Planned and delivered record-breaking on-course retail for The 2014 Ryder Cup at Gleneagles• Delivered a range of successful projects/new business ventures including Solheim Cup 2015, Golf Club St. Leon-Rot, Germany; NBA Stores, London, Madrid & Manchester; NFL International Series Games, Wembley – Click & Collect; Le Tour de France Fan Park 2013, Canary Wharf; McLaren Honda, Autosport International 2015

Recruited to lead Kitbag’s diversification from pure e-commerce into multi-channel retail through partnership with Everton FC. After successfully launching the Everton partnership, Kitbag’s retail portfolio quickly expanded to include Manchester City, Sunderland, Nottingham Forest and Leicester Tigers. Within 2 years, I had launched 11 bespoke club stores, head count of 300.In 2011 as a result of the rapid growth of multi-channel retail, I was promoted to Head of Retail taking on a broader role within the organisation, still retaining control of retail operations in our 11 bespoke club stores.In 2011 as a result of the rapid growth of multi-channel retail, I was promoted to Head of Retail taking on a broader role within the organisation, still retaining control of retail operations in our 11 bespoke club stores.

Initially joined as Store Manager before being promoted to Assistant Retail Manager.Worked for George Davies (Next, George, Per Una) who was contracted to run LFC retail.Responsible for the opening of the 13,000 sq ft Liverpool city centre store - the biggest non-stadium football store in Europe.

Overall responsibility for 4 stores with a turnover of over £10million and a staff of approximately 40.Delivering growth, maximising sales and profitability, providing team with a stimulating and supportive environment.Maintaining and increasing standards of customer service and other areas across stores, driving team performance and controlling training and development of staff.