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Bala Subramanian Email & Phone Number
Manager - Partnerships and Business Development (UK and EU)
at
Zoho
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Manager - Partnerships and Business Development (UK and EU)
Location
Chennai, Tamil Nadu, India
Company size
Who is Bala Subramanian? Overview
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Quick answer
Bala Subramanian is listed as Manager - Partnerships and Business Development (UK and EU) at Zoho, a with 27766 employees, based in Chennai, Tamil Nadu, India. AeroLeads shows a matched LinkedIn profile for Bala Subramanian.
Bala Subramanian previously worked as Product Marketing Manager - II at Cashfree Payments and Product Marketing Manager - I at Cashfree Payments. Bala Subramanian holds Bachelor Of Technology - Btech, Computer Science from Shanmugha Arts, Science, Technology & Reserch Academy (Sastra), Thanjavur.
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Zoho
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Profile bio
About Bala Subramanian
I'm a devoted aficionado of creative advertising – let's be honest, who isn't? Remember the iconic Nike ad where Serena Williams championed equality or those adorable ZooZoos portraying Vodafone's impact? My passion for groundbreaking marketing, combined with my background in Computer Science, naturally steered me toward a career in product marketing within the SaaS industry.My journey began right as a Technical Support Engineer at Zoho. It was exhilarating to engage with users and assist small and medium-sized businesses worldwide in optimizing their accounting processes. This role also allowed me to cultivate invaluable relationships with both customers and ecosystem partners.In 2018, I took over the sales operations of six Zoho Finance products in the Middle East and Africa region. I established the entire sales process, achieving synergy with development and marketing processes. This year provided opportunities to speak at numerous international cloud technology and industry-specific conferences, giving me unique insights into the expectations of business owners.Fast forward to 2019, when I took the reins of marketing, shifting the focus from merely selling products to igniting a desire for them. This has been an electrifying journey, involving crafting the captivating mechanisms that lure businesses in. I've been passionately engaged in diverse marketing operations, from crafting SEO-optimized blogs to orchestrating offline and online events and constructing impactful social media campaigns. I've also had the privilege of analyzing industry trends and shaping pricing strategies for accounting software used by over 250,000 global companies. My role in product marketing has been immensely rewarding, and I'm excited about the path ahead.Beyond the realm of marketing, I'm an avid cyclist who loves exploring the city in search of the perfect cup of coffee at a tucked-away café. I also consider myself an artist, pouring my creativity onto my iPad canvas. I firmly believe in the transformative power of networking, and I encourage you to reach out anytime. Don't hesitate to click that message button below my name – I'm always eager to connect and engage in meaningful conversations.
Current workplace
Bala Subramanian's current company
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Zoho
6 roles
Bala Subramanian work experience
A career timeline built from the work history available for this profile.
Product Marketing Manager - Ii
1. Devised the AOP for Payouts in 2024-25 with market research across 10 business lines2. Analyzed market and led marketing for payout, escrow, verification, and risk mitigation tools3. Strategised and produced product and domain awareness social content 4. Planned and executed round tables and panel discussion events with industry leaders in Mumbai and Bangalore5. Launched ‘Amazon Payouts on Phone’, ‘PayToPhone+CC’, ‘RiskShield’, and many more.
Product Marketing Manager - I
1. Won the deals of clients like Wakefit, Rapido, Porter, etc. to facilitate payouts for them2. Strategized GTM by analyzing the market to identify growth opportunities in insurance, investment, and e-comm sectors3. Developed content strategy with blogs, videos, emails, etc. to increase visibility.4. Managed MoEngage automation to smoothen merchant nurturing5. Created SEO pages, blogs, and social content, expanding product reach
Oct 2023 - Jul 2024
Product Marketing Associate
Product Marketing and Demand Generation Associate for tax-compliant, cloud-based accounting platform, for the Middle East and Africa region. What am I doing? 1. Strategizing and executing demand generation campaigns based on the trends, markets, and new governmental changes. 2. Designed and executed usage-based customized lead nurturing campaigns, email campaigns, and customer retention campaigns.3. Identification and end-to-end execution of strategic partnerships (with prominent banks, telecom service providers, business communities, and SaaS vendors) working with development, sales, legal and security teams.4. Managed physical events - tradeshows, negotiate, and work on sponsorships, agreements, and other processes.5. Organized 50+ physical community meetups, partner summits, talk shows, and webinars (with influencers whenever necessary) to engage with leads and users in the Middle East, Africa, and India6. Curating communications with users and prospects7. Planned and managed social media plan(organic and paid) to boost brand awareness and lead generation8. Analyzed competitors and worked on deliverables to help the customer-facing teams with updates, comparison documents, pitch decks, and new campaigns.
Aug 2019 - Oct 2023
Sales Engineer
Led the Sales team of the six finance products of Zoho for the Middle East and Africa for more than an year and worked closely with strategic partners in the market. Responsibilities:1. Pre-sales interaction with the prospective customers2. Setup the end-to-end sales process in coordination with marketing and partner teams3. Interaction with users and prospects in public trade shows, community meet-ups, and conferences to increase the lead generation and conversion4. Working with the authorized and strategic partners to maximize the sales5. Post-sales support to paid users.
Apr 2018 - Aug 2019
Technical Support Engineer
Joined the technical support team and worked closely with customers and partners from the United States and Europe, onboarding them and implementing the cloud-based accounting software from Zoho. I wore the problem-solver hat, managed several prominent accounts, and gained hands-on experience in software implementation.
Jun 2016 - Apr 2018
2 education records
Bala Subramanian education
Bachelor Of Technology - Btech, Computer Science
Bachelor Of Technology (B.Tech.), Computer Science
Sastra University
FAQ
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What company does Bala Subramanian work for?
Bala Subramanian works for Zoho.
What is Bala Subramanian's role at Zoho?
Bala Subramanian is listed as Manager - Partnerships and Business Development (UK and EU) at Zoho.
Where is Bala Subramanian based?
Bala Subramanian is based in Chennai, Tamil Nadu, India while working with Zoho.
What companies has Bala Subramanian worked for?
Bala Subramanian has worked for Zoho, Cashfree Payments, and Zoho Corporation.
How can I contact Bala Subramanian?
You can use AeroLeads to view verified contact signals for Bala Subramanian at Zoho, including work email, phone, and LinkedIn data when available.
What schools did Bala Subramanian attend?
Bala Subramanian holds Bachelor Of Technology - Btech, Computer Science from Shanmugha Arts, Science, Technology & Reserch Academy (Sastra), Thanjavur.
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