Bala Subramanian Email and Phone Number
I'm a devoted aficionado of creative advertising – let's be honest, who isn't? Remember the iconic Nike ad where Serena Williams championed equality or those adorable ZooZoos portraying Vodafone's impact? My passion for groundbreaking marketing, combined with my background in Computer Science, naturally steered me toward a career in product marketing within the SaaS industry.My journey began right as a Technical Support Engineer at Zoho. It was exhilarating to engage with users and assist small and medium-sized businesses worldwide in optimizing their accounting processes. This role also allowed me to cultivate invaluable relationships with both customers and ecosystem partners.In 2018, I took over the sales operations of six Zoho Finance products in the Middle East and Africa region. I established the entire sales process, achieving synergy with development and marketing processes. This year provided opportunities to speak at numerous international cloud technology and industry-specific conferences, giving me unique insights into the expectations of business owners.Fast forward to 2019, when I took the reins of marketing, shifting the focus from merely selling products to igniting a desire for them. This has been an electrifying journey, involving crafting the captivating mechanisms that lure businesses in. I've been passionately engaged in diverse marketing operations, from crafting SEO-optimized blogs to orchestrating offline and online events and constructing impactful social media campaigns. I've also had the privilege of analyzing industry trends and shaping pricing strategies for accounting software used by over 250,000 global companies. My role in product marketing has been immensely rewarding, and I'm excited about the path ahead.Beyond the realm of marketing, I'm an avid cyclist who loves exploring the city in search of the perfect cup of coffee at a tucked-away café. I also consider myself an artist, pouring my creativity onto my iPad canvas. I firmly believe in the transformative power of networking, and I encourage you to reach out anytime. Don't hesitate to click that message button below my name – I'm always eager to connect and engage in meaningful conversations.
Cashfree Payments
View- Website:
- cashfree.com
- Employees:
- 191
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Product Marketing Manager - IiCashfree Payments Jul 2024 - PresentBengaluru, Karnataka, India1. Devised the AOP for Payouts in 2024-25 with market research across 10 business lines2. Analyzed market and led marketing for payout, escrow, verification, and risk mitigation tools3. Strategised and produced product and domain awareness social content 4. Planned and executed round tables and panel discussion events with industry leaders in Mumbai and Bangalore5. Launched ‘Amazon Payouts on Phone’, ‘PayToPhone+CC’, ‘RiskShield’, and many more.
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Product Marketing Manager - ICashfree Payments Oct 2023 - Jul 2024Bengaluru, Karnataka, India1. Won the deals of clients like Wakefit, Rapido, Porter, etc. to facilitate payouts for them2. Strategized GTM by analyzing the market to identify growth opportunities in insurance, investment, and e-comm sectors3. Developed content strategy with blogs, videos, emails, etc. to increase visibility.4. Managed MoEngage automation to smoothen merchant nurturing5. Created SEO pages, blogs, and social content, expanding product reach
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Product Marketing AssociateZoho Corporation Aug 2019 - Oct 2023Chennai Area, IndiaProduct Marketing and Demand Generation Associate for tax-compliant, cloud-based accounting platform, for the Middle East and Africa region. What am I doing? 1. Strategizing and executing demand generation campaigns based on the trends, markets, and new governmental changes. 2. Designed and executed usage-based customized lead nurturing campaigns, email campaigns, and customer retention campaigns.3. Identification and end-to-end execution of strategic partnerships (with prominent banks, telecom service providers, business communities, and SaaS vendors) working with development, sales, legal and security teams.4. Managed physical events - tradeshows, negotiate, and work on sponsorships, agreements, and other processes.5. Organized 50+ physical community meetups, partner summits, talk shows, and webinars (with influencers whenever necessary) to engage with leads and users in the Middle East, Africa, and India6. Curating communications with users and prospects7. Planned and managed social media plan(organic and paid) to boost brand awareness and lead generation8. Analyzed competitors and worked on deliverables to help the customer-facing teams with updates, comparison documents, pitch decks, and new campaigns. -
Sales EngineerZoho Corporation Apr 2018 - Aug 2019Chennai Area, IndiaLed the Sales team of the six finance products of Zoho for the Middle East and Africa for more than an year and worked closely with strategic partners in the market. Responsibilities:1. Pre-sales interaction with the prospective customers2. Setup the end-to-end sales process in coordination with marketing and partner teams3. Interaction with users and prospects in public trade shows, community meet-ups, and conferences to increase the lead generation and conversion4. Working with the authorized and strategic partners to maximize the sales5. Post-sales support to paid users.
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Technical Support EngineerZoho Corporation Jun 2016 - Apr 2018Chennai Area, IndiaJoined the technical support team and worked closely with customers and partners from the United States and Europe, onboarding them and implementing the cloud-based accounting software from Zoho. I wore the problem-solver hat, managed several prominent accounts, and gained hands-on experience in software implementation.
Bala Subramanian Education Details
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Sastra UniversityComputer Science
Frequently Asked Questions about Bala Subramanian
What company does Bala Subramanian work for?
Bala Subramanian works for Cashfree Payments
What is Bala Subramanian's role at the current company?
Bala Subramanian's current role is Product Marketing Manager - II at Cashfree Payments | Ex-Zoho | 8+ years of experience in Product Marketing & Sales, Events, Product Launch, and Regional Marketing | SaaS | Fintech.
What schools did Bala Subramanian attend?
Bala Subramanian attended Shanmugha Arts, Science, Technology & Reserch Academy (Sastra), Thanjavur, Sastra University.
Who are Bala Subramanian's colleagues?
Bala Subramanian's colleagues are Sanjana S, Luna Gerbal, Swapnil Saurav, Nelson Rodriguez, Rishav Ghosh, Daniel Grisales, Jeffrey Mills.
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Bala Subramanian
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Bala Subramanian
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Bala Subramanian
Senior Vice President - Head Of Delivery Payments At Standard Chartered BankTiruvallur
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