Cristin Balog Email & Phone Number

Since I was a 9-year-old reporter on a TV show called Kidswatch, I've been a professional storyteller. I’ve used that passion to help companies across four continents differentiate, connect and grow. With a sweet spot in enterprise technology marketing, brand and communications, I bring a proven track record of driving brand awareness, market share and 2-6x business growth for companies of $30 million to $10 billion, including AVEVA, Infosys and Morgan Stanley. I've also accelerated successful exits for multiple startups. Success to me has included:• Winning over $1.3 billion in deals through pursuit- and account-based marketing• Reshaping brand narratives to seize new market opportunities and leapfrog the competition• Landing front-page features in The New York Times in three consecutive years• Listening, learning and influencing with customers, journalists, analysts, partners and other stakeholders• Exceeding demand generation targets 312%• Simplifying and humanizing complex ideas and technologies• Surfacing great customer stories and convincing media-shy clients to share them on a global stage• Deepening executive relationships and building pipeline through innovative thought leadership forums• Mentoring high-performance teamsI’m a dual US-Australian citizen with deep experience in:• Business and marketing strategy • PR and analyst relations• Digital marketing campaigns (UX, content strategy, web, social and email, including a published book) and content strategy• Editing, copywriting and creative direction• Branding and market research• Event concepting, experience design and management• Speechwriting and thought leadership programsI thrive in fast-moving environments where innovation and technology are key, and bring deep B2B experience in SaaS, AI, IoT, Agile development, healthcare, fintech and other domains. #opentowork

Listed skills include Marketing, Marketing Communications, Product Marketing, Brand Management, and 31 others.