Achieving Digital Transformation requires changes in many aspects of the business, not just Technology.Digital Transformation architecture starts with the Customer Journey, goes through a project that requires company changes, SW Development implementation and Cloud and AI tools to implement an all encompassing and well coordinated transformation that can show results in three months and evolve.

• Crafted an innovative concept to reward the consumer social network for its positive actions.• Leads a team of highly skilled individuals that have built a cutting-edge platform.• Smart Loyalty Engine using an expert system to give the "best" reward among all available.

• Delivery of several complex Azure Cloud projects, involving Business Intelligence, SW Dev and DevOpsAzure components: API Management, Azure SQL, BLOB Storage, Power BI, Traffic Manager, Web/API Apps (.Net under Azure).

• In charge of Analytic R&D, specially referred to the Customer Centric™ (CC) product to enable actionable consumer insights in months. The CC platform comprises a Big Data Customer Data Mart, Customer Viewer, Proprietary APIand Analytic models (Life Time Value, Market basket analysis, RFM segmentation, Analytic clusters and Next Best Offer). Cloud and Big Data versions were available.• Lead the teams through Customer Experience projects: Marketing automation, Master DataManagement, 360º view of the customer, Analytics, Cross and Up selling (Recommendation systems).• Social media interests to Product catalog matching.• 30%-50% sales growth for the client's digital business.• Responsible for the Fraud detection predictive models that found sophisticated fraud schemesthat were previously undetected by clients. 1% to 3% of revenues usually detected as fraud.

• Spearheaded the construction of a fully functional Business Intelligence and Data Warehouse environment for the company multi country and multi language financial client base (card processing related). Complete life cycle: Data Model design, ETL construction and Reporting portal.• Established relationships with key players in Australia, Europe, India, North and South America.

• Built an innovative Risk management framework that dealt effectively with the global changing rules and regulations while assigning every customer a customized risk profile. The concepts behind this real­-time scoring and rules engine based product were conveyed in a simple manner to the overall organization.• Designed a mathematical Identity Verification mechanism. Customer personal information got validated against third party Information providers via matrix computations for speed and standardization.• Participated in the design and building of most aspects of the company: Card processing, Mobile payments, P2P, Virtual Cards, Financial reconciliation and Risk management.

• Designed and lead customer data analytics solutions for large companies in Mexico in the Financial, Retail, Pharma and Hospitality industries.• Established relationships with high-level executives in Mexico and USA.• Acxiom representative in Mexico.

• Started and managed the company from ground zero to fifty consultants with no outside investment.• Assembled and mentored a team of highly motivated and talented executives.• Convinced clients on the soundness of the company solutions for mission critical processes and platforms, using then little known concepts such as rules engines.• 50% sustained annual growth rate.

• Built a framework to derive customer profiles from credit card purchases and match against existing offers. Consumers and offers were modeled as interest vectors, enabling mathematical matching.• Designed an Intelligent Agents platform to make the customer interactions friendlier and interact with other agents on behalf of the customer. Built with JEE to enable enterprise robustness and speed.• Natural Language Processing for human interaction in conjunction with ITESM Mty and German Research Center for AI - DFKI.