- Execute high-impact digital marketing strategies for leading automotive brands like Jeep,Ram, Dodge, Alfa Romeo, Fiat and Peugeot, enhancing customer engagement andbrand loyalty.- Managed and refined website architecture with a focus on UX/UI principles, enhancing usability, accessibility, and customer engagement.- I lead the CRM and Customer Data Platform initiatives, ensuring seamless data synchronization across platforms.- Craft and manage SEO and SEM initiatives, leveraging data-driven insights to enhance keyword targeting, content optimization, and paid search campaigns.- Development and production of original, high-impact digital content across multiple platforms (TikTok, YouTube, Meta, Instagram, etc), enhancing brand visibility and audience engagement.- Multi-Platform digital media strategy and execution to deliver measurable business results (Quote Request, Test Drives, Digital Brochures Downloads, Website Sessions, Leads,Store Visits, Impressions, CR).- Monitored and evaluated performance from key digital Stellantis channels, integrating data-driven methodologies into marketing plans, using analytics to track and adjust tactics for optimal outcomes.- Digital marketing budget allocation and control.

- I led the development and execution of digital marketing strategies for one of Hyundai Motor Group brands including Kia Motors México, driving customer engagement, enhancing Kia's digital ecosystem and strengthening brand loyalty.- Implementation of UX/UI strategy and website management efforts to deliver agile, user-friendly interfaces that align with business objectives and optimize the customer experience.- Monitoring the implementation and management of CRM systems, ensuring accurate data capture and actionable insights to improve customer interactions through special offers, test drives and events. - Implemented data-driven SEO/SEM strategies that maximized search engine rankings and optimized ad spend, delivering sustained traffic growth, website indexing, backlinks strategy and improved lead generation. - Produced engaging and innovative original digital content for main social media channels (Meta, Instagram, X, YouTube), enhancing user interaction and achieving campaign goals through creative execution and data-driven insights. - Multi-Platform digital media strategy and execution to deliver measurable business results (Quote Request, Test Drives, Digital Brochures Downloads, Website Sessions, Digital Leads,Store Visits, Impressions, CR).- Monitoring and evaluating the performance of Kia's digital ecosystem, integrating data-driven methodologies into marketing plans, using analytics to track and adjust tactics for optimal outcomes.- Digital marketing budget allocation and control.

- Cross-Platform digital strategy implementation for main international festivals (Corona Capital, Vive Latino and EDC). - Directed SEO/SEM campaigns with a focus on keyword optimization, competitive analysis, and ad spend efficiency, achieving significant improvements in search rankings. - Managed and refined website architecture with a focus on UX/UI principles, enhancing usability, accessibility, and customer engagement across all digital touchpoints. - I led the management of the loyalty program (Ocesa Fan), leveraging customer data to streamline marketing automation and improve campaign effectiveness through special invitations to concerts, artist meet & greet, special ticket discounts, merchandise and more. - Creative content generation to maximize brand endorsement (Website, Social Media and Mobile Apps).- Development and execution of multi-channel monetization models through Ocesa's digital ecosystem (Website, Social Media and Mobile Apps).- Custom mobile app solutions for main international festivals (Corona Capital 2013 / Vive Latino 2013 / Vive Latino 2014).- End-to-End digital media campaign management (Search, Display and Social Ads).- Conducted in-depth analysis of performance data across key digital sources, applying findings to optimize user experience and drive business growth. - Multi-Platform digital media strategy and execution to deliver measurable business results (Digital Ticket Sales, Website Sessions, Reach, CR, ER, etc).- Managed the end-to-end development and delivery of engaging digital content and experiences for strategic partners, including Banamex, Bimbo, Grupo Modelo, Santander, Unilever, Coca-Cola and Audi. - Digital marketing budget allocation and control.- Managed P&L planning with a focus on aligning financial objectives with business goals, ensuring efficient allocation of resources and cost control.

- I led the development and execution of digital marketing initiatives for film and video games across social media, mobile apps, CRM and websites, improving customer experience and brand loyalty (Blockbuster & Gamerush).- Managed social media campaigns and digital content creation across multiple platforms such as Meta, X, YouTube, Instagram, significantly driving brand engagement and audience growth.- Managed the setup and execution of live broadcasts for events, ensuring high-quality streaming and real-time audience engagement.- Executed the coordination and digital setup of the FIFA 2013 tournament for EA Sports, delivering an immersive and streamlined experience for participants.- I led the management of Blockbuster´s loyalty program, leveraging customer data to streamline marketing automation and improve campaign effectiveness through special invitations to movie premieres, actor meet & greet, free movie rentals and more. - Multi-Platform digital media strategy and execution to deliver measurable business results (Digital Sales, Website Sessions, Reach, Impressions, ER, ROI, Fan base growth).- Custom Mobile App Solutions. - End-to-End digital media campaign management (Search, Display and Social Ads).- Managed end-to-end SEO/SEM strategy development, optimizing both organic and paid search efforts to drive traffic growth. - Digital marketing budget allocation and control.

- Cross-Platform digital strategy implementation for Audio & Video, Mobile, Computing and Appliances(Social Media, Website & Loyalty Program).- Managed corporate website content including product & price updates, and digital assets to ensure seamless user experiences and accurate product information.- Implemented innovative experiential websites for product launches, creating immersive and digital experiences that drive user interactions. - Estimated and set strategic digital metrics goals, leveraging data-driven insights to enhance campaign efficiency and performance tracking.- Monitored and evaluated performance from key digital Samsung channels, integrating data-driven methodologies into marketing plans, using analytics to track and adjust tactics for optimal outcomes.- Developed and implemented the organization’s first social media strategy, leveraging data-driven insights to enhance online visibility and engagement in terms of fan base growth (YouTube, Meta, Instagram, X, etc).- Production of original digital and creative content, delivering innovative solutions combining creativity and strategy to generate impactful brand experiences.- I lead the planning, execution and measurement of digital media campaigns, ensuring the efficient allocation of the media investment resources and the achievement of planned results according to business goals. - I implemented CRM initiatives, ensuring seamless synchronisation of data across all platforms and increasing customer loyalty. - Loyalty program management (Samsung Elite Club)

- Regional wholesale management in México and South America optimizing supply chain processes and enhancing partner relationships.- Expertise in the development and execution of customized sales strategy models for diverse channel industries, fostering business growth and competitive advantage.- Proficient in utilizing data analytics to evaluate the effectiveness of sales channels among wholesalers, distributors, and customers, informing strategic decision-making.- Experienced in managing the end-to-end process of promotional advertising asset creation and execution, driving successful marketing campaigns and special events for clients. - Coordinating and analyzing sales forecasts to drive strategic decision-making and optimize business growth.