In this role I manage a team that holds the end to end responsibility for all of our Sponsorships and Events. This includes a substantial 9-digit sales turnover, all on-site brand activation and our customer hospitality strategy and execution.My team owns the partnerships with our biggest partners including Roskilde Festival, GRØN, Northside, Copenhell, Tinderbox, Distortion, Folkemødet, FCK, Brøndby, DBU and many others. We partner with and execute more than 500 events and festivals across the year.While maintaining and developing the partnership relations I'm also responsible for the full customer sales P&L and all of our brand activation related to the partnerships. Additionally, we manage our customer hospitality strategy and execution in relation to our partnerships. Previously I also managed and develop our sales towards the Catering and Wholesalers segment however, I passed that responsibility on when taking in the responsibility the brand activation team With this role I am part of the On Trade sales leadership team overseeing all Carlsberg Denmark On Trade sales in the Danish market as well as being a primary stakeholder towards other areas of the business (Marketing, HR, Finance, SC etc.).

In this role my primary responsibility was the management of the Carlsberg Brand marketing team (3 people) having the ownership of all activity of the Carlsberg brand and sub-brands in the Danish market. This included full brand P&L ownership, ATL/BTL development and planning and the management and activation of our major sponsorship properties such as FC Copenhagen, Brøndby IF, DBU, Sparta etc. With this role I was part of the Marketing leadership team overseeing all Carlsberg Denmark marketing activity in the Danish market as well as being a primary stakeholder towards other areas of the business (Sales, HR, Finance, SC etc.).

Working as a part of the global Carlsberg brand team, I held the responsibility for the global media and digital strategies and for developing all brand communication materials ranging from Digital content, TVC's and OOH to BTL and strategic sell in materials. Furthermore, I worked closely with the brand director in defining and developing the brand strategy and positioning. I also held the responsibility for the communication and partnership with a range of our local lead ad re-apply market teams across the world.

I this role my main responsibility was to develop global innovations on the Carlsberg brand and to secure the continuous introduction of our innovations in new markets across the more than 150 countries in which we operate. This involved creating and managing project business cases and securing stakeholder commitment and engagement globally and locally throughout the stage gate process from idea to evaluation.Working as a part of the global Carlsberg brand team, developing 360° marketing campaigns, I worked with: - ATL development (TVC, Digital, print, PR) - BTL development (POSM, customer sell in material) - Brand strategy (3-year brand jobs) - Brand positioning and achitecture - Brand design

Brand manager at Carlsberg Denmark with full P&L responsibility for Kronenbourg 1664, Somersby, Garage, Semper Ardens and Carls Selection.Commercial Manager with full P&L responsibility for all non-Carlsberg owned beer brands in our portfolio:Erdinger, Guinness, Corona, Budweiser, Hoegaarden, Leffe, Stella Artois and Staropramen.

Department: Channel Marketing, On Trade sales at Carlsberg DenmarkKey responsibilities: - Performance management and tracking of entire sales force (75 people) - Sales activation throughout the sales cycle for all sales people - Defining and upholding product strategy per sales channel - Creating the yearly On trade plan and Campaign calendar - Creating go-to-market strategies for new products in On Trade - Campaign creation and activation throughout the On trade sales department - Planning and structuring of Sales meetings for up to 200 people three times a year - Daily management of graduates during their rotation in the department - Creating, upholding and maintaining the POSM strategy across all brands - Volume estimation and target setting for product launches and seasonal products for entire On Trade - Internal stakeholder management on behalf of On Trade - Brand guardianship across all brands such as Carlsberg, Tuborg, Somersby Coca-Cola etc.

Over a two year period, I rotated between Off Trade Sales, On Trade Sales, Marketing, and Supply Chain in Carlsberg Denmark.Supply Chain:On my final six month totation I was working as a project manager at our brewery site in Fredericia within the New Product Development (NPD) team. By managing various NPD's from the supply chain side, I was responsible for the on time delivery of NPD's for the Danish and export markets as well as ensuring that the products met global Carlsberg quality standards.Marketing:During the rotation in Marketing my primary task was working alongside a senior brand manager to take over the distribution of major third party brands Corona and Erdinger on the Danish market. Included in this task was everything from product costing to campaign planning and internal and external communication of the take over. On Trade:In On Trade Channel Marketing I managed our CROWDIT app by creating campaigns and Facebook content, assisting customers, working with developers, and managing external partnerships. I also conducted training sessions for internal stakeholders and customers, teaching them how to use the app in their daily work. While working in On trade I was also responsible of an improvement and 50% cost reduction on the process of updating, producing and distributing the Carlsberg Denmark price lists. Finally, I assisted key account managers with sales meetings and presentations.Off Trade:When working in Off Trade Sales, I was in charge of structuring the process of measuring and tracking Carlsberg Denmark's new product developments. A process that has now been validated, implemented, and is being used today. Furthermore, I carried out various market and sales analyses based on internal sales data - especially AC Nielsen data. In the Sales operations team we focused on finding and communicating "the good story" to support our key account managers.

As a marketing assistant at Carlsberg Denmark, I was hired to assist brand and sponsor activities of the Carlsberg brand in Denmark. My main responsibilities in this role was to coordinate events and samplings, ensure the quality of packaging materials for new product launches, keep internal and external stakeholders updated on sales figures from AC Nielsen, assist in conducting sales meetings, maintaining Facebook sites along with our social media agencies, as well as handling invoices etc.. Shortly after my employment, I was hired to work full time alongside my studies to cover a brand manager’s maternity leave. This new role extended my responsibilities to working closer with external partners, such as design, advertising and media agencies coordinating new product launches, creating in store sales material (POS), and new packaging material. Especially the development of new packaging material and products for the UEFA EURO 2012 involved acting as a 360 degree stakeholder within Carlsberg Group and the Danish organization. In this position, I also upheld sponsorship-oriented tasks like defining and ordering visuals for the new Carlsberg grandstand at FCK football stadium PARKEN, decorating VIP lounges at PARKEN, Brøndby Stadium and TRE-FOR Park in Odense, and creating events with the clubs that Carlsberg is sponsoring as well as with the fan clubs of Carlsberg sponsored teams.

Student assistant in the Project management office at the Carlsberg Business Standardisation Programme.In this role I was working primarily with assisting the programme management by preparing presentations for weekly meetings etc. Additionally I was in charge of the Sharepoint site of the programme which in this case was used as the primary source of data sharing and logging.

While working for PHD I was exposed to various elements of media planning and assisted the experiences media planners. I was in charge of preparing market analyses and producing power point presentations for customer/new bizz possibility meetings. Furthermore I had several administrative duties, within the team that was training me, as well as assisting with maintaining client contact.

To finance my studies at Copenhagen Business School I worked at this five star hotel where nothing else but first class customer service was expected.

Four months of obligatory military service at the army barracks in Vordingborg

Internship at the Maerk Line Sales office in Costa Mesa, California

Intern at the Maersk Logistics office in Costa Mesa, California

Intern at Pier 400 in Los Angeles, California