Conducts extensive research on each client, their competition, and target audience(s) to determine effective communication strategiesProvides quick turnaround to meet strict deadlines while maintaining professional and reliable contentProduces and edits copy for newsletters, blogs, publications, and marketing materials used in a variety of industriesIdentifies and recommends content marketing initiatives while educating clients on how to coordinate each element

Strategically plans and executes marketing and advertising campaigns to boost sales, enhance engagement online, and promote eventsOrganizes logistics and implements events including staffing, promotions, and required marketing materials while working within predetermined budgets Consults with owners on product orders, negotiates pricing terms with manufacturers, and cultivates ideas to enhance the business’s imageOversees and coordinates communication services for staff, manufacturers, and media contacts in order to effectively support customers’ needs online and in personEstablishes communication channels and best practices regarding various media including online content, advertising copy, as well as press releases Manages and develops content for the website and social media channels with clear, consistent messaging that educates and informs the target audience

> Developed branding for retail website (PupKiss Pottery)> Designed & developed websites for wholesale/retail segments of their online stores> Implemented online marketing tactics for promotions and social media channels> Conducted weekly presentations to update management on progress

> Responsible for maintaining and growing client account list and sales territory> Managed relationships on multiple levels (i.e. Face-to-face, phone, e-mail)> Sold all Whig advertising products (i.e. Regular paper, internet, special sections)> Wrote copy for client ads as requested and offered creative insight when needed

> Produced creative briefs for clients> Created copy for regional print, online, and broadcast advertisements> Aided in the strategic development of proposals and presentations> Organized design elements for company portfolio including copy editing

> Fashioned and enhanced presentation props and copy edited communication materials> Wrote content for website and managed updates> Collected research data via faculty surveys and workshop participants