Ben Crowther Email & Phone Number

United Kingdom

Marketing and brand consultancy, alongside running a Photography & Videography business, capturing places, people and fine art prints. Initially launched in the US, now back in the UK.

London, United Kingdom

Delivered a new five-year marketing strategy to enhance Mayfair and Belgravia as vibrant world-class destinations for the very best in retail and hospitality, as well as office tenants. Transformed a team and led a digital transformation in marketing delivery, alongside some key commercial and cultural activations to provide lasting social and commercial benefit in London.

Uk - South

Supporting some fantastic businesses to help grow their business and brand. Latterly consulted for Odeon Cinemas Group to enhance their premium offer and guest experience across Europe.

Denham

Responsible for driving the performance and differentiation of InterContinental Hotels & Resorts in Europe, from major new hotel openings and campaign planning, to the roll-out of a new brand identity. Also supported the global relaunch of Regent Hotels & Resorts, as lead on the development of new brand hallmarks to deliver a best-in-class upper luxury guest experience.Brand planning | Customer experience design | Innovation | Commercial performance | Campaign planning | Marketing… Show more Responsible for driving the performance and differentiation of InterContinental Hotels & Resorts in Europe, from major new hotel openings and campaign planning, to the roll-out of a new brand identity. Also supported the global relaunch of Regent Hotels & Resorts, as lead on the development of new brand hallmarks to deliver a best-in-class upper luxury guest experience.Brand planning | Customer experience design | Innovation | Commercial performance | Campaign planning | Marketing communications | Brand identity | Owner relationships | Operational delivery | Coach | Cross functional collaboration | Agile | Show less

Denham, Buckinghamshire, United Kingdom

Responsible for both the IHG parent brand and the boutique Hotel Indigo brand globally. Led on brand strategy and planning, with three-year brand plans, customer experience design and the launch of a new brand identity and endorsement strategy.Brand strategy and planning | Brand identity | Implementation | Masterbrand | Boutique | Hotel design | Customer experience design | Customer insight | Collaboration | Team lead and coach | Brand awareness |

At the time, BP retail was present across 17 markets worldwide, with around 18,000 sites. I led the global brand and communications strategy for BP fuels, including the product proposition and strategy for one of the biggest ever NPD launches. Also managed the day-to-day relationships for the global advertising and media agencies for Retail. Then I led Retail marketing’s employee and B2B engagement communications globally.Brand strategy and planning | Product innovation | New product… Show more At the time, BP retail was present across 17 markets worldwide, with around 18,000 sites. I led the global brand and communications strategy for BP fuels, including the product proposition and strategy for one of the biggest ever NPD launches. Also managed the day-to-day relationships for the global advertising and media agencies for Retail. Then I led Retail marketing’s employee and B2B engagement communications globally.Brand strategy and planning | Product innovation | New product development | Marketing strategy and planning | Campaign development | Digital | Global agency management | B2C, B2B and B2E | Retail | Global | Sponsorship & partnerships | Show less

London

I led the corporate and financial PR for a leading FTSE 100 company, managing a team of six and the supporting agencies. Alongside the Press Office, I was responsible for media activity around major financial announcements, the annual report, relaunch of the corporate website and a new social media strategy.Public relations | Press office | Corporate responsibility | UX design | Digital | Social | Content | Retail | Crisis communications | Media monitoring | Agency management | Team… Show more I led the corporate and financial PR for a leading FTSE 100 company, managing a team of six and the supporting agencies. Alongside the Press Office, I was responsible for media activity around major financial announcements, the annual report, relaunch of the corporate website and a new social media strategy.Public relations | Press office | Corporate responsibility | UX design | Digital | Social | Content | Retail | Crisis communications | Media monitoring | Agency management | Team lead and coach | Show less

Responsible for delivering a best practice approach to customer insight and local marketing retention and acquisition activity, in support of a major store investment programme, competitor impacts and tactical activity. Managed media, advertising, signage and print agencies, with a team of three and responsible for the local marketing budget of £11.5m. Field marketing | Advertising | Email marketing | CRM | Customer retention and acquisition | Agency management | Test & learn | Media… Show more Responsible for delivering a best practice approach to customer insight and local marketing retention and acquisition activity, in support of a major store investment programme, competitor impacts and tactical activity. Managed media, advertising, signage and print agencies, with a team of three and responsible for the local marketing budget of £11.5m. Field marketing | Advertising | Email marketing | CRM | Customer retention and acquisition | Agency management | Test & learn | Media planning | Operational delivery | Customer insights | Show less

I was responsible for the marketing strategy across all 300 Convenience stores, with a turnover of £1.4bn. I managed a team of three and sat on the Convenience Board, with indirect reporting to the Operating Board Director.Marketing strategy, planning and delivery | Brand tracking | Marketing communications | Store design | Customer insights | Retail | Agency management |

I was responsible for all the marketing, development and operations of the UK’s largest loyalty scheme in Sainsbury’s, maximising commercial value for the business, as well as looking at future proposition development.Loyalty propositions | Loyalty management | CRM | Direct marketing | Operations | Marketing communications | Employee engagement | IT | Team lead and coach |

I was responsible for the Sainsbury's master brand and led the development and rollout of a new brand identity for Sainsbury’s.Brand strategy | Brand identity | Sponsorship and partnerships | Retail | Agency management | Brand asset management |

I was responsible for the business’ health & wellbeing strategy and the development and performance of several sub-brands, including the market-leading ‘Freefrom’ range and also the £200m ‘Be Good To Yourself’ range.Brand strategy and planning | New product development | Innovation | Marketing communications | Advertising | Health & wellbeing | Retail | Customer insights |

Managed the Chief Executive’s office, working with the Board and senior management across all internal and external affairs.

Secured one of twelve graduate positions for a six-month programme in Trading. Also assisted in the day-to-day running of Christmas, fireworks and seasonal events.

Bcom 2.1 Hons, Business Studies

Business studies with 1 year at French University - Paris Dauphine.

Advanced Marketing Programme, Marketing

Sponsored by Sainsbury's to attend a 10-week advanced marketing programme at the Centre for Marketing.

Education record