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With a robust 20-year career at the intersection of B2B sales and marketing, I currently lead the sales and marketing efforts at Ably Medical, a leader in medtech and healthcare innovation. My educational background includes a business, leadership, and management diploma from IBA, Business School Kolding, with fluency in English, German, and Danish.My professional journey is characterized by a deep-seated belief in the power of integrating sales and marketing strategies. This approach has been instrumental in creating cohesive, effective campaigns that drive commercial growth and solidify customer relationships in the medtech and healthcare sectors. At Ably Medical, I apply this philosophy to align our marketing initiatives with sales objectives, ensuring that our cutting-edge medical solutions meet the evolving needs of healthcare providers and patients alike.
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Chief Sales Marketing OfficerAbly Medical Mar 2024 - PresentÅlesund, NoAs the Chief Sales and Marketing Officer at Ably Medical, I lead our commercial strategy for growth and market expansion in healthcare.This role is vital in initiatives to establish Ably Medical as an innovative leader, improve patient safety, and support healthcare professionals. I emphasize a sales-driven culture that uses data insights and fosters client connections.Collaborating with our executive team, I implement effective sales and marketing strategies aligning with our goals. A key component is integrating HubSpot to enhance customer engagement, track sales, and drive marketing efforts.Key Responsibilities:Commercial Strategy: Setting the direction for sales and marketing to boost growth, customer acquisition, and brand loyalty.Market Expansion: Leading efforts to enter new markets and broaden our presence in healthcare, addressing regional needs.Team Leadership: Managing a skilled team to execute impactful campaigns, build partnerships, and ensure cross-functional alignment.Sales Enablement and HubSpot Integration: Utilizing HubSpot for data-driven strategies, optimizing customer interactions, improving lead management, and maximizing conversions.Data-Driven Marketing: Leveraging insights to guide marketing and sales, allocating resources for the highest ROI.Customer Relations: Building lasting relationships with clients and partners aligned with our mission to transform healthcare with nurse and patient-centered solutions.In this role, I aim to create meaningful connections, deliver results, and position Ably Medical as a trusted leader in healthcare innovation and efficiency. -
External Examiner, E-Business, Multimediedesign // CensorErhvervsakademiernes Censorsekretariat 2021 - PresentÅlborg, North Jutland, Dk -
Head Of SustainabilityCadesign Form Jul 2022 - Mar 2024Aarhus N, DkAs both Chief Marketing Officer and Sustainability Manager at Cadesign form, I am responsible for ensuring that our company focuses on sustainability and is appropriately integrated into our strategy.This is done closely with our board member, Steffen Max Høgh.I develop and promote initiatives that increase focus on sustainability internally within the organization and about our customers. This includes initiating initiatives with a real impact on sustainability that can be felt internally and externally.As the project manager, I ensure that all sustainability initiatives are effectively and responsibly implemented. This requires close collaboration with all relevant stakeholders and team members to ensure that all initiatives align with our overall strategy and goals.My tasks include identifying possible sustainability projects, developing action plans and resources, monitoring progress and results, and ensuring that assignments are communicated internally and externally.I also work to raise sustainability awareness among our customers and partners and show how we can contribute to a more sustainable future.In my combined role as both CMO and Sustainability Manager, I focus on driving growth and innovation through a data-driven marketing approach while ensuring that our company takes responsibility for our impact on the environment and contributes to a more sustainable future. -
Chief Marketing OfficerCadesign Form Jan 2020 - Mar 2024Aarhus N, DkAs a key figure in establishing Marketing and Communications at Cadesign, my task was to build, assemble, standardize, and create a team capable of driving effective commercial initiatives across the organization. My experience includes strategic planning, implementation of commercial work processes, and leading collaboration among various functional groups to ensure consistent performance and achievement of business objectives.I serve on the executive team (Management group) and report to our CEO.As the Chief Marketing Officer at Cadesign form, I am responsible for leading and developing the company's marketing department with a team of 5-6 professionals. I set the strategic direction for the company's marketing approach and focus on increasing growth and sales through digital transformation and customer understanding.My experience in marketing strategy and change management is crucial to achieving strong growth for the company. I work to develop effective collaborations between marketing and sales, implement innovative business models, and lead a data-driven approach to digital marketing.I play a central role in shaping the overall direction and success of the company. In addition to my marketing responsibilities, I work to lead change management efforts across the organization and build a culture of innovation and collaboration.I am working to implement a 100% digital approach using HubSpot, which will increase sales, growth of existing businesses, and new business opportunities. I also manage the company's branding, marketing, and external communications.My current position as Chief Marketing Officer at Cadesign form focuses on driving growth, innovation, and success through effective leadership, digital transformation, and a data-driven marketing approach. -
Member Of The JurySpot:On Club Aug 2019 - Sep 2020København K, Capital Region, Dk -
Senior Director Global MarketingDynaudio A/S Feb 2018 - Jan 2020Skanderborg, DkAs Head of Global Marketing, my leadership has been pivotal in setting strategic directions and significantly amplifying our commercial business, achieving over 27% growth in the last four years. My role involves managing a talented marketing team of 9 at our headquarters in Skanderborg, Denmark, while closely collaborating with our local marketing offices in Germany (3 people), the US, and China (6 people). This collaboration is crucial in creating and implementing marketing strategies that are not only cohesive but also meticulously aligned with our overall business goals and brand ethos.A key aspect of my strategy has been to deeply analyze end-user behavior, leading to the development and deployment of multiple new platforms and channels. These initiatives are specifically designed to engage our key demographics more effectively, fostering a stronger connection between our marketing efforts and commercial success.Under my guidance, the marketing team has transformed into a high-functioning unit, renowned for their creativity and effectiveness. Our efforts have been recognized with numerous awards for our innovative marketing platforms, campaigns, and films. This recognition extends to international acclaim, with major news channels like CNN and French National TV highlighting our groundbreaking work.In summary, my approach as Head of Global Marketing is not only about leading a team but also about bridging the gap between marketing and sales, ensuring our efforts resonate commercially and contribute substantially to the company's growth and market presence. -
Digital Marketing DirectorDynaudio A/S Feb 2016 - Jan 2018Skanderborg, DkSet the global marketing direction and digital strategy to match and achieve wider business goals and brand identity.Developed and delivered an innovative omnichannel platform across all touch points that included a web platform with e-commerce, apps, social media and personalised email marketing.Promoted a strong focus on end user experience to improve audience engagement and interaction.Improved social media and search functions and achieved significant increases in reach and engagement.Analysed and reacted to end user behaviour, adjusting strategies to remain at the leading edge of digital excellence.Created daily progress and performance reports to show deliverables against business KPIs and push improvement.Managed a cross functional team of designers and developers, external content resources and both internal & external stakeholders. -
Digital Marketing ManagerDynaudio A/S Sep 2014 - Jun 2016Skanderborg, DkDemonstrated expertise in digital marketing including social media and paid reach.Built effective working relationships across the business and quickly gained a broad understanding of wider business goals and objectives.Developed award winning content and platforms gaining a reputation for excellence within the company. -
Digital Strategic AdvisorIllumi A/S May 2013 - Aug 2014Aarhus C, DkWorked as a consultant with third party businesses.Specialised in digital marketing and user experience; connected the dots between business, brand and marketing strategy to promote improved strategy and engagement.Taught management teams to effectively maintain/develop their own websites, including SEO, structure and content.Led social media development for client businesses and taught internal teams to optimise content, scheduling, user engagement & ROI.Prepared reports and analysis for senior leadership teams and stakeholders on KPIs and the preparation of conversion optimisation. -
Creative Director & Business PartnerRedweb Aps Sep 2011 - Mar 2013Joined forces with redWeb (as the CEO of Webzoo) to form the largest ‘Joomla’ dedicated agency in the world with a team of more than 30 highly skilled colleagues.Combined digital concepts and strategies from both original agencies into concrete new solutions.Led the development of digital strategy, marketing solutions and digital projects for third party client businesses.Led internal and external marketing campaigns.
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Chief Executive OfficerWebzoo Mar 2002 - Aug 2011Led a successful digital marketing agency with a team of 5 high functioning professionals for 9 years and 6 months.Secured financial stability and optimised ROI & P&L.Identified and optimised new business opportunities to become the ‘go-to’ agency for a broad range of multi-industry businesses and partnerships.
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Project ManagerIdee3.Dk Jan 2002 - Jan 2004Mine ansvarsområder: - Udvikler (html, css og lidt php) - Projektleder på webopgaver - IT-ansvarlig
Christian Bennike Skills
Christian Bennike Education Details
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Iba Erhvervsakademi KoldingLeadership -
Erhvervsakademi Aarhus | Business Academy AarhusMultimedie Design
Frequently Asked Questions about Christian Bennike
What company does Christian Bennike work for?
Christian Bennike works for Ably Medical
What is Christian Bennike's role at the current company?
Christian Bennike's current role is Partnerships and Relations | Ably Medical | CSMO.
What is Christian Bennike's email address?
Christian Bennike's email address is ch****@****dio.com
What is Christian Bennike's direct phone number?
Christian Bennike's direct phone number is +45865*****
What schools did Christian Bennike attend?
Christian Bennike attended Iba Erhvervsakademi Kolding, Erhvervsakademi Aarhus | Business Academy Aarhus.
What skills is Christian Bennike known for?
Christian Bennike has skills like Online Marketing, Business Strategy, Marketing, Marketing Strategy, Digital Marketing, Leadership, Seo, Ledelse, Digital Strategy, Strategic Leadership, Business Development, E Commerce.
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