Beth Anderson Email & Phone Number

Carmel, In, Us

Silver Spring, Maryland, Us

The Security Industry Association's (SIA's) Women in Security Forum is a group for both women and men that offers programs, professional development opportunities and networking events with the goal of supporting the involvement of women in the security industry.Key efforts and activities include the SIA Progress Award, which celebrates individuals paving the way to success for women in the security industry; exciting networking and professional growth events; SECURE Perspectives, a monthly column profiling successful women in the security industry; and an all-women-authored edition of the SIA Technology Insights journal.

Carmel, In, Us

Carmel, In, Us

Carmel, In, Us

Indianapolis, In, Us

Enon, Oh, Us

Responsible for select center store categories in 2,750 stores located in 23 states. -- Manage cookie/cracker, snack, salty, grocery, frozen food, ice cream and outdoor planograms. -- Responsible for item selection, placement, and rebate and promotional allowance negotiations. -- Net Sales increases in Salty, Cookie/Cracker, Snack and Outdoor Items Categories during my tenure. -- Manage vendor partner relationships including: Kellogg’s, Kraft-Heinz, General Mills, Hershey, ConAgra, Nestle, Unilever, Mondelez, and Mars Chocolate Company.

Chicago, Illinois, Us

Responsible for company’s largest national accounts, The Home Depot with 1,717 locations in U.S. and Canada, and Lowe’s with 1,981 locations in U.S. and Canada. • Manage six product lines with seven merchants/buyers. • Develop and implement sales and marketing plans with full P&L responsibility. • Work with cross-functional teams to create direction and drive overall strategy for all retail accounts and ensure channel objectives are met.• Manage one assistant channel manager, four regional retail sales managers and 45 independent sales representatives. • Develop programs and campaigns to achieve sales and business objectives and drive profitability for channels. • Manage product mix to meet distribution, merchandising and sales objectives. Act as Subject Matter Expert for product category.• Design and develop marketing pieces for key marketing campaigns.• Oversee all digital and e-commerce activities relative to the channel and product lines.• Finalist for 2014 National Sales Person of the Year

Chicago, Illinois, Us

Managed channel programs for two-step distribution network, including national contracts, promotional campaigns and communication strategies. • Managed four regional associate marketing managers.• Developed and managed target market campaigns across U.S. and international markets.• Identified, planned and executed marketing programs for underdeveloped and high growth potential target markets.• Oversaw multi-million dollar national promotion fund program with approximately 75 distribution partners. Responsible for approximately 40% of marketing budget.• Design and develop marketing pieces using Adobe InDesign, PhotoShop and Illustrator.

Laval, Québec, Ca

Managed advertising efforts for multi-million dollar convenience store chain including almost 350 stores located across Indiana, Illinois, Iowa, and Kentucky. • Worked with category managers, buyers, vendor partners, advertising and print agencies to implement and manage advertising and in-store promotional strategies.• Managed content development for in-store signage, corporate intranet site, newsletters, marketing to store managers, scripts, campaigns and press releases.• Organized and coordinated key corporate events, including store grand openings and re-launches, semi-annual marketing meetings and custom training programs.• Managed media buys for campaigns focused on proprietary brand products for the company. • Worked with advertising agency to build brand identity throughout the network. Developed creative briefs for use by the advertising agency for creative development.

Indianapolis, In, Us

- Worked with sponsors, advertising agency and media outlets to implement strategic marketing plan and innovative promotional campaigns to engage sponsors and drive ticket sales.- Researched, analyzed, implemented and tracked promotional strategies, marketing messages and media buys. Managed $1 million marketing budget.- Managed relationships with 8-10 national corporate sponsors and 50-75 local sponsors, including planning and management of special events.- Produced promotional/advertising materials including media kits and advertising. - Produced weekly e-newsletter and monthly print newsletter, including writing, editing and proofing.

Indianapolis, In, Us

- Analyzed marketing needs, developed marketing strategies, established growth plans and managed client relationships for 6-10 agency major accounts. - Created, implemented and managed project plans for client events. - Conceptualized, developed and implemented innovative marketing and promotional campaigns for major clients.

Bachelor Of Arts (Ba), Journalism

Sales Advantage Course