Christopher Bevel

Christopher Bevel Email and Phone Number

Digital Product Principal @ FedEx
Pittsburgh, PA, US
Christopher Bevel's Location
Pittsburgh, Pennsylvania, United States, United States
Christopher Bevel's Contact Details
About Christopher Bevel

Customer-centric marketing leader, digital expert and change agent with a 20+ year track record of leading cross-functional teams, launching products, building demand generation systems and optimizing customer experiences to deliver strategic results.Omni-channel, full-funnel marketing (B2B, B2C), digital product mgmt, CX design and innovation leadership across several industries including global enterprise, research university, healthcare, non-profit, IT services and consulting.Specialties:• Strategic planning, digital strategy and transformation, experimentation and growth hacking• B2B brand and performance marketing, demand generation, GTM• CRM / marketing automation / ABM• Customer intelligence, market research• Omnichannel CX / UX, website and app human centered design• Product innovation, discovery and management• Process design / optimization, organizational change• Analytics, A/B testing, conversion optimization, data storytelling,• Certified in product mgmt., UX design, digital marketing, AI fundamentalsI bring a passion for customer-centricity combined with hands-on expertise in digital tools, experience design, product/service development, and data-driven methods. I combine data and sound judgment to inform and optimize strategies for maximum impact.I solve problems and bridge silos with a blend of curiosity, empathy and gravitas. I foster positive relationships with a wide range of stakeholders across functions and levels for inclusive, collaborative results. And, I strive to get a little better each day as a continual learner.Work I'm proud of:• Developed and executed brand, demand generation and product GTM strategies in leadership and consultant roles. • Inspired and mentored cross-functional teams to advance strategic goals and drive organizational change.• Built a marketing office, repositioned the brand and added digital revenue channels at a research-driven university health system.• Launched ABM, CRM and partner marketing programs at a growing IT services consultancy.• Led digital product strategies and CX initiatives to grow revenue, reduce costs and improve loyalty at a global transportation / logistics company.Read more about my approach and results at www.bevelroom.com.

Christopher Bevel's Current Company Details
FedEx

Fedex

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Digital Product Principal
Pittsburgh, PA, US
Christopher Bevel Work Experience Details
  • Fedex
    Digital Product Principal
    Fedex
    Pittsburgh, Pa, Us
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  • American Marketing Association - Ama Pittsburgh
    President Elect
    American Marketing Association - Ama Pittsburgh Mar 2024 - Present
    Pittsburgh, Pennsylvania, Us
    Leading with a team of talented marketing professionals dedicated to advancing the marketing community in Pittsburgh and Western PA. My role focuses on setting strategic direction, fostering professional development opportunities, and delivering high-impact events that inspire and educate.I work closely with our volunteer board and partners to build meaningful connections between marketers, entrepreneurs, and business leaders, ensuring AMA Pittsburgh is a valued center for learning and career growth while nurturing the next generation of marketing leaders.
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  • Bevelroom Consulting
    Principal Consultant And Owner (Independent Consultant)
    Bevelroom Consulting Nov 2020 - Present
    As the principal consultant and owner of Bevelroom Consulting, I am focused on helping B2B service-based small and medium sized businesses find, engage, close and delight their ideal clients using customer-centric demand generation strategies. I consult with B2B service firms to build customer-centric advantage in the following ways:* Elevate brand presence and sharpen value propositions for differentiated competitive advantage.* Boost customer IQ and use data more fully to inform and optimize the entire revenue cycle.* Work with sales teams to build more reliable, automated pipelines, accelerate deal flow and be more productive.* Implement full-funnel playbooks based on best practices to better align and orchestrate marketing and sales activities.Learn more at bevelroom.com.
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  • Adrich
    Chief Marketing Officer (Consultant, Iot, Cpg)
    Adrich Apr 2023 - Jun 2023
    Pittsburgh, Pennsylvania, Us
    Fractional CMO consultant.Led demand generation / GTM for Adrich, an AI meets IoT consumer insights company that has a vision of products that reorder themselves. The Adrich platform provides accurate, real-time post-purchase insights combined with smart replenishment and brand engagement.I developed and began implementation of a new GTM strategy, defining new ICP / segment targets, and implementing digital channel enhancements (website, thought leadership, social), new toolkits, templates, and KPI checkpoints, in collaboration with the commercial team. This included several optimizations in content, CRM / marketing automation (HubSpot), sales and client success processes.
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  • Plus+ Consulting
    Head Of Marketing (Consultant, It Services)
    Plus+ Consulting Nov 2021 - Feb 2023
    Carnegie, Pa, Us
    I led brand strategy, demand generation and sales enablement for a growing IT / digital transformation services firm specializing in cloud and cybersecurity implementations for medium to large enterprises. I developed and managed ABM, inbound, event, paid media and partner co-marketing programs that produced outstanding performance while reducing costs. I hired and coached a marketing team and worked in close collaboration with the sales team to grow pipeline. As part of the digital leadership team, I advised the CEO and leadership on marketing technology adoption and best use of B2B marketing practices for client and talent acquisition.What the CEO said about my performance:"Chris is an outstanding marketing and strategy professional - his experience, insight and forward thinking helped Plus+ Consulting mature our marketing capabilities. I really appreciate Chris' direct approach to problem solving and developing a plan. His experience, insight and forward thinking helped Plus+ Consulting mature our marketing capabilities that had direct results to the bottom line." -- Mark HusnickComments from the VP of Sales:"Chris' strategic approach and ability to understand our business has made him a great asset. He is financially responsible with marketing budget and has been able to drive down the cost of client acquisition. In addition, Chris implemented a marketing automation tool for prospect and existing client campaigns, as well as an account-based marketing program. Chris is a true marketing professional with a consultative approach." -- Alec Mundy
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  • North American Dental Group
    Director, Digital Marketing (Healthcare)
    North American Dental Group Feb 2020 - Sep 2020
    Pittsburgh, Pennsylvania, Us
    Led US digital demand generation strategy and innovation programs for a fast growing dental organization with a commitment to industry-leading service and patient-centered care. Guided performance of digital channels to deliver on acquisition, retention and brand reputation goals. Partnered across functions to build company first CRM and content hub to optimize engagement.
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  • University Of Illinois At Chicago
    Director Of Marketing (Healthcare + Higher-Ed)
    University Of Illinois At Chicago Aug 2015 - Feb 2020
    Chicago, Il, Us
    Led brand vision, marketing programs and digital innovation initiatives to elevate brand engagement and drive growth across academic, healthcare and biomedical research programs. Served as strategic advisor to leadership and collaborated across functional groups to spread adoption of innovative marketing practices. Led the integration of marketing automation / CRM to create new revenue channels and optimize efficiencies. Repositioned the brand using customer-focused strategy built upon 'outside-in' design thinking, persona-driven insights and digital best practices to optimize return on investment -and experience.
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  • Fedex Services
    Digital Marketing Strategist (Inbound, Marketing Automation, Crm )
    Fedex Services Mar 2012 - Jul 2015
    Identified revenue growth opportunities, developed and managed website, email, CRM, segmentation strategies to drive acquisition and engagement. Managed strategic roadmap for web-based lead generation and engagement platform (Adobe). Led cross-functional team to execute integrated digital marketing programs (inbound/website, email, social, mobile) through close collaboration with internal business groups and external agencies. Optimized marketing performance through customer research, data-driven journey design and experimental testing. Developed measurement systems, prepared business cases, and managed large-scale budget. Coached executives and peers on digital best practice implementations to build alignment and improve organizational effectiveness and process efficiencies. Helped develop digital marketing center-of-excellence program to champion inbound, personalization, email marketing best practices. Built and distributed learning via intranet/blog and newsletter, and training. A former manager, Debbie Newport, CXO & COO, Calade Partners, said the following about my work there:"I was fortunate to have Chris lead many complex cross-channel Customer Experience projects ‬at FedEx. He is a change-agent and customer champion, using QDM and customer - focused data analytics to drive global initiatives, resulting in positive financial performance for the company and an improved experiences for the customer. He has expert level project management skills and superior knowledge in the area of digital marketing and CRM."
  • Fedex Services
    Customer Experience Marketing Advisor (Omnichannel, Cx, Service Design, Strategy)
    Fedex Services Feb 2011 - Mar 2012
    Drove customer experience strategy and operationalized design principles through best practices research, socialization, training and executive buy-in. Combined data-driven and design-thinking methods and tools including web/app analytics, ethnography, experience/journey mapping, personas and quality principles to enhance multi-channel experiences for improved retention and loyalty. Partnered with multiple business units and functions to lead complex product and process improvement projects to strengthen strategic alignment, reduce operational costs and optimize customer experiences.A former colleague, Charles Baugh, a Lean Six Sigma Black Belt, and Senior Manager, Process Engineering, Verizon Connect, said the following about my process improvement / service design skills:"Chris performed exceptionally well on a large cross functional project. My experience working with him is a signature of success. It's a pleasure working with him as he is a results oriented and driven project manager."A former colleague, Stephen Miles, PMO at FedEx Services, said of my project leadership skills:"Chris is an outstanding professional, he brings vision and leadership to the projects he works on. When he is faced with a challenge, no matter how complex, he seeks out a solution, then implements it. Chris is an outstanding team leader; he builds consensus effectively and delivers results."
  • Fedex Services
    Digital Experience Specialist (Ux Research, Journey Mapping, Usability)
    Fedex Services Jun 2009 - Feb 2011
    User-centered design (UCD) practitioner with focus on B2B web and mobile applications. Combined data-driven methods and tools including web/app analysis, prototyping, ethnography, experience/journey mapping, personas and quality principles to enhance usability for improved satisfaction and loyalty. Established in-house usability lab to build internal UX research practice. Led cross-functional research, design and testing projects that measurably improved engagement, loyalty and process efficiency. Managed design and usability projects and vendor relationships.A former colleague, Vikram Dias, Global Information Security - IT Risk Management, Information Governance, GDPR/Policy at International Paper, said of my work in this role:"Chris and I have been working together on a Enterprise Business and IT transformation initiative and his subject matter expertise, experience, breadth and depth of Usability Engineering, Usability Best Practices/Heuristics have been second to none."
  • Fedex Services
    Web Software Product Manager (Digital Product, Ux)
    Fedex Services Feb 2007 - Jun 2009
    Managed B2B e-commerce web applications including business planning, competitive and market assessment, design and requirements, quality assurance, release planning, post-launch sales enablement and performance metrics. Led product strategy and roadmap (concept to launch) and go-to-market through close collaboration with marketing, sales, IT and customer service. Developed business cases, competitive assessments, customer requirements, project plans and measurement dashboards as the software lead on global, multi-functional project teams. Managed budget and vendor contracts. Championed innovative UX research and design efforts.A former manager, Neil Gibson, Senior Vice President, Customer Experience at FedEx Services said the following about my performance in this role:"During my time in Digital Access Marketing, Chris performed very well as the product manager for Rates and Transit Times. I very much appreciated his out of the box thinking and looking at creative ways to always improve the customer experience."
  • First Management Group
    Real Estate Investment Analyst (Market, Financial Analysis | Crm | Marketing)
    First Management Group May 2005 - Sep 2006
    Supported acquisition/development opportunities in multi-family, mixed-used, office, retail and industrial property classes including: • Evaluation of investment proposals, preparation of financial models to evaluate acquisition/development opportunities and hold-sell decisions; • Preparation of investment presentations and proposals, business plans, and market analysis reports. • Research and analysis of designs, features, amenities, and marketing strategy of competitive projects. • Lead consultant and content writer for company Website and server based CRM solution.
  • Mris
    Software Training Specialist (Mls | Real Estate)
    Mris Jun 2005 - May 2006
    Rockville, Md, Us
    • Trained real estate professionals on the productive use of web-based MLS applications for market research, data analysis and report generation in presentation style, computer lab setting. Quickly earned reputation as a highly innovative trainer.• Assisted Product Management team in managing product life cycle including strategic planning, enhancement feasibility, implementation and promotion. Conducted market research, participated in focus group facilitation, organized customer feedback for MRD, PRD input. • Championed a structured class feedback form to assist in enhancement decisions and in the design of new training curriculum and materials to support product enhancements.
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  • Memphis Area Association Of Realtors
    Technology Services Consultant (Mls | Real Estate | Saas | Digital Transformation)
    Memphis Area Association Of Realtors Jan 2001 - Aug 2004
    Memphis, Tn, Us
    •Provided a wide array of technology services for REALTOR® association including technical problem solving, information system training and marketing technology strategy consulting. Coached agents and brokerages in technology implementation strategies for improved client relationship management and more cost effective marketing.•Led work streams in a migration of MLS from on-premise to SaaS (web-based) platform. Led activities including business analysis, quality assurance, usability testing, user training, and evaluation of new and existing platforms and hardware.Authored and instructed marketing and information systems (MLS) training curriculum including a series of continuing education approved courses. Developed online learning systems and championed the use of web-based remote desktop support and training systems.
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  • Crye Leike Realtors
    Leasing Consultant
    Crye Leike Realtors 2000 - 2002
    Memphis, Tn, Us
    • Residential leasing and marketing.• Property inventory management, budgeting, owner/tenant relationship management• Managed web-based inventory and client/contact management system integrating marketing, leasing and management functions.
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Christopher Bevel Skills

Marketing Strategy Cross Functional Team Leadership Strategy E Commerce Marketing Digital Marketing Market Research Program Management Email Marketing Integrated Marketing Product Management Competitive Analysis Management Leadership Business Analysis Social Media Marketing Requirements Analysis Consulting Customer Relationship Management Business Development Team Leadership Opportunity Assessment User Experience Design Strategic Planning Content Management Digital Strategy Search Engine Optimization Content Management Systems Website Administration Change Management Video Production Business To Business Local Marketing Analytics Customer Experience Customer Insight Lead Generation Customer Experience Management Enterprise Marketing Coaching Mentoring Decision Making Business Strategy Organizational Leadership Project Management Crm Web Analytics Data Analysis Team Management Visio Usability User Experience Video Videography Social Media

Christopher Bevel Education Details

  • The George Washington University
    The George Washington University
    Innovation
  • The University Of Memphis
    The University Of Memphis
    Management Information Systems

Frequently Asked Questions about Christopher Bevel

What company does Christopher Bevel work for?

Christopher Bevel works for Fedex

What is Christopher Bevel's role at the current company?

Christopher Bevel's current role is Digital Product Principal.

What is Christopher Bevel's email address?

Christopher Bevel's email address is ch****@****ing.com

What is Christopher Bevel's direct phone number?

Christopher Bevel's direct phone number is +190120*****

What schools did Christopher Bevel attend?

Christopher Bevel attended The George Washington University, The University Of Memphis.

What are some of Christopher Bevel's interests?

Christopher Bevel has interest in Product Innovation, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Digital Marketing, Science And Technology, Locally Sourced Eating And Drinking, Animal Welfare, Health.

What skills is Christopher Bevel known for?

Christopher Bevel has skills like Marketing Strategy, Cross Functional Team Leadership, Strategy, E Commerce, Marketing, Digital Marketing, Market Research, Program Management, Email Marketing, Integrated Marketing, Product Management, Competitive Analysis.

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