Pioneering AI-driven solutions to combat online scams targeting a diverse audience, including older adults, job seekers, young digital users, and small businesses. Leading product innovation and user engagement to inform and protect users of online threats.

• Built content operations 0-1 for WYSK.ai, harnessing AI innovations and human expertise workflows and reduce costs. Published 20-30 news stories daily, growing readership >1000%.• Leverage automation platforms (Make.com, Relay.app) and AI integrations to build scalable, flexible web apps.• Recruit and manage content production teams to ensure efficient, cost-effective scaled content production, cutting content production costs over 50% with consistent quality.• Execute in-depth SEO audits and mentor business owners in content marketing and creation tactics to elevate search rankings and digital footprint, improving search visibility and organic traffic 50-300%.

• Created system for continuously monitoring care team member task performance via Looker dashboard and Google Sheets integrations, as part of a project to optimize worker utilization.• Developed training to improve operational pain points and performance issues and monitored adherence to programs designed to reduce member churn.• Provided recommendations and advised on key strategic decisions about performance issues, resource allocation, member retention, and capacity planning to support the growth of the company.• Partnered cross-functionally with Product, Engineering, People/HR, Head of Operations, and workforce teams to implement product enhancements.

Content Leadership:• Drove global readership to over 100 million monthly users by leading strategic decisions in content focus and SEO best practices.• Directed content optimization experiments that increased readership of new articles by 10-40% by identifying high performing content subjects. • Guided content distribution partnerships to reach new audiences, including 20,000+ voice-optimized guides for Amazon Alexa devices, and educational articles to reach Newsela’s 3MM+ students.• Managed 30% reduction in international operations costs through targeted realignment of content production from lower- to higher-performing languages and teams.• Hired and led data analysts to build out content analytics operations, creating algorithmic systems to identify top-performing content 3x faster than with previous methods.• Utilized advanced tools including Google Analytics, Google Search Console, SEMrush, and Ahrefs and Lumar (Deepcrawl) to monitor content performance and drive organic growth.Operational Leadership:• Directed a copyright protection program, eliminating 1000s of instances of infringing content on YouTube and other platforms, safeguarding intellectual property rights.• Led GDPR and CCPA compliance projects. Worked with outside counsel, product and engineering teams implement internally-developed privacy solutions and save >50% over compliance subscription services.• Negotiated favorable terms with advertisers and service providers, securing significant cost savings, including a 15% reduction in cyber insurance premiums.• Guided talent acquisition and recruiters to ensure that hiring decisions for product managers, writers, editors and data analysts aligned with the culture of the organization.

• Sole lead for data analytics initiatives, doubling readership by optimizing content strategies through detailed analysis and reporting on key performance metrics.• Recruited, built, and managed a diverse editing team, driving readership by improving the quality of high-value articles to power our content engine and strategy. Built out and expanded English content creation project, scaling to a peak of more than 2000 published articles monthly. • Engineered a content performance tracking system, utilizing SQL for time series analysis of pageview logs, significantly enhancing content strategy decisions.• Product Manager for the development of internal data tools, including a project to implement Amazon Redshift queries for historical content data analysis, improving data accessibility and insights.• Managed and advised on international content strategy for multiple teams. Developed, implemented, and tracked OKRs to guide content creation and improvement using proprietary internal metrics and external data sources.

• Oversaw content quality assurance for 100,000+ articles. Leveraged a variety of tools including NLP-based content evaluation and human-powered ratings on Amazon Mechanical Turk to identify articles to promote, improve or remove from readers and search engines. • Developed a cost-effective translation strategy, expanding wikiHow’s offerings to 18 languages and securing 50% of its global readership by precisely selecting content and optimizing costs.• Led the recruitment and development of a skilled translation team, implementing efficient processes that underpinned wikiHow's international growth and audience engagement.• Designed and executed research programs to evaluate SEO impact of content experiments, metadata optimization and product enhancements, driving 15% increase in readership and improved search CTR metrics.

• Created founding framework for wikiHow’s internal content creation project, leading to significant increases in the breadth of topics on wikiHow, and high growth in readership. • Developed data-driven content strategy process combining data on user intent, advertising revenue forecasts, and marketplace competition to create content with high IRR.• Oversee content distribution partnerships with AOL and other teams to increase revenue, drive readership and improve SEO.

• Oversaw the development of the wikiHow Survival Kit iOS App, earning 4+ stars in the app stores, positive reviews from Mac World, USA Today and Appolicious• Led initial launches of wikiHow in Dutch, Italian and other languages in collaboration with community volunteers• Overhauled help documentation, creating concise and authoritative guides for users and volunteers

• Responsible for day-to-day operation of laboratory in the UCLA Psychology Department and oversight of ongoing projects.

• Elite instructor for SAT-preparation company in Los Angeles, CA.

• Developed experimental designs for psychobiology studies, performed experiments and conducted statistical analyses of results.

• Supervised a crew of 8-12 workers to ensure that various aspects of sailboat construction (hull integrity, plumbing, and electrical systems) were performed in a timely and cost-efficient manner while meeting U.S. Coast Guard specifications.