Define and develop the brand narrative for Paramount Streaming to drive the vision for the global media and entertainment company and create cohesiveness across both Paramount+ and Pluto TV. Serve as strategic counsel/writer for CEO Tom Ryan and C-suite on all external and internal communications and craft core messaging to drive brand narrative and DTC strategy forward. Translate business developments and viewership trends into actionable stories and pitches to support larger marketing and communications strategy. Act as editor overseeing all external communications and steer content strategy for media-focused newsletters to amplify priority programming and elevate company’s profile.

Created and oversaw the brand voice and verbal identity for one of the world's biggest philanthropies. Managed the brand architecture, strategy and messaging to create a cohesive narrative that supports Ford’s mission and vision. Developed data-driven multi-platform content and communications plans with cross-company partners to advance institutional goals, reinforce brand narrative and drive measurable audience growth. Established a new standard of storytelling for the foundation and increased content by 50%, resulting in a 70% growth in audience. Conceptualized and produced multi-story, multichannel campaigns, such as The Future is Hers and the Webby Award-winning Disability Demands Justice, to create a sweeping mix of original content that captures the depth and breadth of the brand’s work. Partnered with President Darren Walker on his executive communications, both owned and earned. Wrote or worked hand-in-hand with his writers on thought pieces for Ford’s channels as well as op-eds in The New York Times, Fast Company, Town & Country and more. Developed a thought leadership track for Darren within Ford’s larger content strategy to leverage his expertise and showcase his leadership across business and philanthropy. Shepherded foundation through brand refresh, including creating and evangelizing its first style guide to institute organization-wide standards and value.

Shaped brand voice, messaging and overall communications to strengthen positioning of venture fund founded by Jacqueline Novogratz, one of Forbes’ Greatest Living Business Minds. Created and scaled dynamic storytelling platform and multichannel content strategy to increase audience by 60%. Defined the brand’s storytelling and produced all written and video content for Acumens' channels. Instituted and executed field-reporting trips around the world to create pipeline of high-impact content. Cultivated a global network of creatives to ensure quality and authenticity in brand’s storytelling.Created Acumen’s first brand awareness campaign with world-class photographer Martin Schoeller. that landed top-tier press including CNN, National Geographic, Vanity Fair and more. Produced shoots with Schoeller in East Africa and Southeast Asia and interviewed 50+ subjects for campaign’s series of stories. Executed marketing strategy that included building a standalone campaign site, securing a Times Square billboard run and outdoor ads around NYC, an exhibit of Schoeller’s portraits at Milk Studios, and a social campaign that leveraged influencers such as Christy Turlington, Paul Polman and Monica Lewinsky. Acted as a thought partner and editor to Acumen’s Founder and CEO. Developed and executed executive communications strategy that included both earned and owned media. Secured new opportunities, such as the Fortune CEO Initiative and The Economist’s Impact Investing Conference, and built a content strategy for Jacqueline on LinkedIn and Acumen’s platforms to showcase her thought leadership.

Executed the rebrand of America’s highest-rated breast cancer organization founded by Evelyn Lauder and owned by Esteé Lauder. Defined its brand voice and messaging, and developed all brand copy including its mission statement, founder’s story, and an overview of its 20+ years of impact. Produced suite of brand communications, including videos, impact reports, brochures, campaigns, emails, and more. Developed the very first storytelling platform and content strategy for Esteé Lauder’s foundation to grow its audience by 50%. Managed the editorial direction and development of the site’s content, including profiles, explainers, Q&As, and more. Built national marketing campaigns like #BeTheEnd to strengthen its position as a trusted resource and leader.Cultivated relationships with strategic media and talent, including Amy Robach who became a brand ambassador, and secured placement in TIME, The New York Times, Good Morning America, etc. to raise organization’s profile.

Devised and implemented strategic communications and collateral to drive awareness and increase the impact of the global organization created by George Soros’ Open Society Foundations. Translated the complexities of the organization’s work into smart, accessible content and increased its output by 65% with field reporting in Ghana and Lebanon and interviews with government officials such as Iraq’s Oil Minister.Spearheaded the global launch of NRGI’s signature report, executing a media and marketing plan across 15+ countries and producing a launch event at Brookings Institution in D.C. in coordination with events in Africa, Asia, Latin America and the Middle East. Cultivated relationships with key media and secured coverage in The Wall Street Journal, Financial Times, Al-Jazeera among others.

Headed up the arts and culture sections for the weekly newsmagazine operating in the United States, Europe and Australia. Created daily and weekly content on film, TV, music and more on tight deadlines for its 8 million unique visitors. Established relationships with publicists, studio executives, and the entertainment industry to secure interviews with such talent as Bill Maher and Yoko Ono. Led a small team of writers, building thoughtful processes to help them successfully contribute and grow in their roles.

Contributed short- and long-form content to the magazine and expanded the coverage of VF.com with exclusive web content. Oversaw VF’s Proust Questionnaire, interviewing such talent as Shirley MacLaine, Ron Howard, Norman Mailer, Maureen Orth and Howard Schultz. Partnered with Features Editor and worked closely with high-profile contributors like Bono, Annie Leibovitz, and Tom Ford on special projects and issues such as the Hollywood issue, the Music issue, The Royals, the Africa issue with (RED) and the Green issue with Robert F. Kennedy, Jr.

Assisted legendary journalist and author with his last book "Hey Rube: Blood Sport, the Bush Doctrine, and the Downward Spiral of Dumbness—Modern History from the Sports Desk" (Simon & Schuster)