I am a Vice President at Jelly Belly Foods Pvt Ltd, a corporate catering company and healthy QSR brands, with 12+ years of experience in strategic sales and business development, marketing operations, and key accounts management in the FMCG and food and beverages industry. I have a PMP certification and an MBA degree in business management and marketing from Xavier Institute of Business Management.In my current role, I provide direction and thought leadership to the company, developing and implementing expansion strategies while managing the overall profitability of the operations. I also enhance service quality standards and ensure customer satisfaction and retention. I have successfully handled, planned, and executed innovative marketing and promotional plans to drive growth and increase market penetration. I have also led a team of 45 in delivering multiple cloud kitchens across the MENA region, where I have worked in line with the operational procedures and revenue generation and sales growth goals of the organization.

• Providing direction and thought leadership to the company, developing & implementing expansion strategies while managing overall profitability of the operations.• Enhancing service quality standards & ensuring strict measures in customer care procedures to optimize customer satisfaction & retention.• Responsible for handling, planning, budgeting and implementation of innovative Marketing & Promotional plans to drive growth in business volumes and increase market penetration.• Working in line with the operational procedures of the organization towards its revenue generation and sales growth goals.• Responsible for o Leading 45 no's team in delivery of multiple cloud kitchens project, resulting in MOM.o Working with B2B & B2C customers to understand needs and providing Hospitality Consulting service.o Driving operational improvements which resulted in savings and improved profit margins.o Successfully saved $ 1,00,000 by implementing cost-saving initiatives that addressed long-standing problems.o Increasing customer satisfaction by resolving Service issues.• Conceptualizing competitive business development strategies to develop market share for achievement of revenue & profitability targets and making the business viable for partners by ensuring healthy ROI.• Understanding business needs, its strategic direction and identifying initiatives that will allow a business to meet those strategic goals; establishing corporate strategies and budgets for achievement of the targets.• Overseeing business development operations and increasing profitability & achieving business objectives; formulating business plans for overall development & accomplishment of top and bottom-line profitability.

• Explored potential business avenues & managed marketing operations for achieving the business targets; initiated market development efforts and increasing business growth.• Developed, reviewed and reported on the business development strategy; ensured the strategic objectives were well understood and executed by the team.• Impacted organization profitability through effective strategic, tactical management decisions & new business development. • Supported the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability and stakeholder returns.o Achieved retail market share goals by developing and executing dealer event-oriented marketing promotions.o Developed promotional plans to complement national initiatives.o Developed brand expansion initiatives, including sales, marketing, advertising campaign and P&L commitments.o Improved customer satisfaction and dealer profits by negotiating market consolidation.o Successfully grew market share by 60 % by building strong vendor network and customer-oriented retail store and services.o Improved customer experience by creating custom showrooms across retail locations.• Collaborating with cross-functional teams to analyze the requirements and providing direction to the teams for accomplishment of the business goals.• Achievement: Credential of receiving “Best Performer award”.

• Spearheaded efforts across handling entire spectrum of functions pertaining to develop business strategies, studied the elements in promotion plan and considered customer preference.• Accountable for driving business growth through identification & penetration of new market segments for attainment of periodical targets with a view to optimize revenue.• Managed the overall profitability and instrumental in formulating strategies for improving business performance.• Responsible for planning & financial analysis of revenue potential in business opportunities; established corporate goals, short and long term budgets and developed marketing plans for target achievement.o Reviewed store sale numbers, cost of inventory, operational expenses, and inventory losses.o Planned, directed, coordinated and assigned manpower to efficiently meet daily production requirements and goals.o Developed & maintained efficient & effective reporting systems for tracking prospects from initial inquiry through to close.o Analyzed operational expenses and cost of inventory to identify losses and developed strategies for increased profits.o Increased profitability by coordinating with franchises & merchandise plan changes to drive sales.• Achievement: Received “employee of the year awards continuously 2 times”

• Responsible for achieving targets also responsible for stores Hygienic Conduct and planned Marketing events for achieving targets. Obtained documents, clearances, certificates and approvals from local, state and federal agencies.• Delivered in-depth information on product features so customers could make educated decisions before purchase.• Studied the target markets and developed merchandising strategies that met the needs of those groups.• Recruited, interviewed and hired talented individuals who would bring dynamic sales expertise to the organization