Cindy Blake, Cissp

Cindy Blake, Cissp Email and Phone Number

Adjunct Instructor @ TEEX Business and Cyber Solutions
Bryan, TX, US
Cindy Blake, Cissp's Location
Bryan, Texas, United States, United States
Cindy Blake, Cissp's Contact Details

Cindy Blake, Cissp personal email

n/a
About Cindy Blake, Cissp

I bring experience spanning DevOps, CyberSecurity, and Cloud Management to help technology companies accelerate their growth. I'm currently helping start ups establish their marketing programs on a contractual basis.As Marketing VP at Firefly, a seed-funded start-up that simplifies multi-cloud management, my efforts contributed to Firefly's exponential revenue growth in just 18 months. As Director of Product Marketing at GitLab, a leader in the DevOps market, my leadership was instrumental in growing GitLab’s enterprise business more than 10x over 4 years and through IPO. Previous experience includes building a security portfolio for Solarwinds MSPs to resell, and portfolio marketing at HP Enterprise across Fortify app sec, network security, and SIEM.My O'Reilly book, "10 steps to secure next generation software" helps security professionals understand how software development is changing and the impact upon application security programs. Get it here: https://www.oreilly.com/library/view/10-steps-every/9781492082910/

Cindy Blake, Cissp's Current Company Details
TEEX Business and Cyber Solutions

Teex Business And Cyber Solutions

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Adjunct Instructor
Bryan, TX, US
Website:
cyberready.org
Employees:
5
Cindy Blake, Cissp Work Experience Details
  • Teex Business And Cyber Solutions
    Adjunct Instructor
    Teex Business And Cyber Solutions
    Bryan, Tx, Us
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  • Firefly
    Vp Of Marketing
    Firefly Aug 2022 - Mar 2024
    Tel Aviv, Il
    Grew revenue by 10x in 18 months. Developed a marketing strategy and a team to broaden execution.Created a solid product story and honed targeted personas.Revamped the website from basic start-up to robust site.Initiated digital marketing via ads, social media, and email marketing.
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  • Gitlab
    Director Product And Solutions Marketing
    Gitlab Feb 2022 - Aug 2022
    San Francisco, California, Us
    As the One DevOps Platform, GitLab has a compelling story to tell! My team of Product Marketers focuses on crafting this story with compelling value propositions and robust GTM strategies.
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  • Gitlab
    Product Marketing - Security
    Gitlab May 2018 - Feb 2022
    San Francisco, California, Us
    At GitLab, we are integrating security into DevOps to create the first true end-to-end DevSecOps solution! I've been an integral part of the security product strategy and marketing, leading efforts that have grown GitLab revenue from $10m to over $100m in only 3 years!I was responsible for creating and sharing our product story with customers, press, and analysts yet more importantly, influencers to value integrated DevSecOps over traditional stand-alone app sec. My O'Reilly Book, "Ten steps every CISO should take to secure next-gen applications" has been one of GitLab's most popular assets while I'm most proud of my article in Information Week. Both have been aimed at educating security on the changes in DevOps that affect security.
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  • Solarwinds
    Security Solutions Lead
    Solarwinds Jan 2018 - May 2018
    Austin, Texas, Us
    • Drove Security product strategy, working closely with the product team and the CISO to build out SolarWinds security portfolio in the Managed Services Provider (MSP) division to maximize cross-sell to benefit SolarWinds revenue along with that of the service providers. • Repositioned individual products to most impactful use cases. • Aligned inbound and outbound marketing to the strategy, while enabling sales and MSP channels. • Provided packaging and pricing alternatives, backed by competitive and customer insight.• Note: The MSP division was not involved with the Orion application exploit.
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  • Triple Creek
    Independent Marketing Consultant
    Triple Creek Jul 2017 - Dec 2017
    • Conducted research and authored a white paper with in-depth look at why SIEMs fail. Offered guidance to a SIEM as-a-service company on market positioning and key capabilities to include in their product strategy.• Advised start-up and small businesses on marketing plans, including compelling content, web pages, and highly targeted demand gen campaigns. Taught local businesses how to use social media to reach targeted consumers on a shoestring budget.• Advised local economic development by promoting local businesses and events. Developed city web page.
  • Hewlett Packard Enterprise
    Product Marketing - Fortify
    Hewlett Packard Enterprise Aug 2012 - Jun 2017
    Houston, Texas, Us
    • Led research that assessed the intersection of DevOps and application security. Results helped prioritize DevOps product integrations and created a reference architecture demonstrating how to achieve rapid dev/deployment without compromising security. (predated "DevSecOps")• Co-authored AppSec update of Cyber Risk Report; identified 5 key take-aways for AppSec programs.• Developed Fortify workshops by assessing pre-sales best practices to identify successful, re-usable content. Millions in cross-sell uncovered.• Launched HP Application Defender, a SaaS product, the first Runtime Application Self-protection (RASP) solution. • Improved cross-sell by creating a cohesive use case that captured Fortify AppSec, ArcSight SIEM, TippingPoint network security, and Atalla encryption, brought to life as a mock Security Operations Center (SOC) to show the importance of an integrated security program.• Showed SIEM customers how to marry UCMDB with real-time security threats to highlight risk mitigation priorities.• Developed a Security Maturity Curve as an unbiased metric to evaluate security posture.
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  • Hp
    Enterprise Solutions Group Marketing
    Hp Dec 2008 - Aug 2012
    Palo Alto, Ca, Us
    • Focused on pipeline growth through C-level engagement in HP’s largest and most profitable Global Accounts segment, representing roughly 80% of HP’s Americas Enterprise business. • Developed comprehensive program that used HP’s own IT experiences for peer-to-peer marketing of pan-HP business solutions. * Delivered 10 “HP IT Forum” programs in the Americas, curating on-site workshops and follow-up programs; averaged 100:1 ROI.• Developed and executed global tour with 16 worldwide stops and roughly 1000 customers in each location in only 3 months; raised awareness of the breadth of HP’s capabilities, especially services.• Created an end-to-end ABM process that respects the sales relationship while accelerating deals and cross-sell opportunities (internally branded “One Team One Touch”). 15-40% average open/click-thru rates. • Piloted use of a Global Customer Repository and Eloqua nurturing campaign. Developed governance processes for use of customer data.
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  • Hp
    Business Development, Energy Industry
    Hp 2006 - 2008
    Palo Alto, Ca, Us
    • Grew share-of-wallet in key accounts via consultative solution selling.• Responsibilities included overall go-to-market strategy for Oil & Gas and Utilities industry segments including key accounts, ISV alliances and service partners.• Deals that I personally uncovered resulted in long-term sales totaling over $100M.• Inaugural member of Smart Energy Alliance with Oracle, GE, and Capgemini.
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  • Hp
    Director - Manufacturing Industry Solutions
    Hp 2004 - 2005
    Palo Alto, Ca, Us
    • Affected shift from broadcast marketing to more focused, accountable, and effective account-based marketing.• Developed criteria to profile 1-1 marketing targets and methodology to align cost with ROI.• Created model to assess revenue from servicing older platforms versus migrating them; identified 3rd party partners to deliver resulting programs to customers.• Developed overall go-to-market plan for manufacturing industry solutions and High Performance Computing (including visualization in Upstream Oil/Gas).
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  • Hp
    Director - Storage Division Marketing
    Hp 2003 - 2004
    Palo Alto, Ca, Us
    • Reduced overall costs by 50% while improving marketing effectiveness.• Customer Endorsements – identified and developed storage success stories and strategic customer endorsements for use with press, analysts and campaigns.• Trade shows – reduced costs by 80% while increasing HP storage visibility & mindshare.• Developed highly successful Storage Leadership Council and “Voice of the Customer” tools.• Storage Customer Briefing center - 75%+ close rate, $200M potential revenue per quarter.
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  • Hp
    Executive Communications, Global Storage Division
    Hp 2002 - 2003
    Palo Alto, Ca, Us
    Developed all executive communications during the Compaq-HP merger from within the “clean room” including organizational roll-out, customer, press, and analyst presentations of new HP storage strategy and roadmap integration. (Reported to SVP & GM)
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  • Compaq
    Chief Of Staff, Business Critical Servers
    Compaq 2001 - 2002
    • Managed internal & external communication of moving 64-bit chip manufacturing from Compaq to Intel.• Created all executive presentations and employee communications; wrote quarterly business results reported to the Board of Directors, press, analysts and financial communities; maximized executive impact via customer and field engagement. (Reported to SVP & GM)
  • Compaq
    Business Planning & Strategy, Business Critical Servers
    Compaq 2000 - 2001
    Revamped AlphaServer value proposition; re-aligned partnerships & strategy; demonstrated thought leadership to industry analysts to improve market share and revenue trends.
  • Compaq
    Worldwide Market Development, Health Industry Marketing
    Compaq 1997 - 1999
    • Created end-to-end marketing plan for healthcare industry from start-up through Compaq-Digital integration including alliances, joint GTM, global campaigns.• Developed methodology for evaluating, planning and delivering Compaq’s first ISV-based solutions.• Supported account managers and partner managers by providing healthcare expertise to differentiate Compaq in this market.• Worked with monitor and hand-held teams to prioritize features and investment for healthcare market.• Active industry speaker: American College of Healthcare Executives, College of Health Information Management Executives, ISV User Groups, Baylor Physician Education, EHealth Summit.
  • Hermann Hospital
    It Director And Chief Architect
    Hermann Hospital 1996 - 1997
    Reporting to CIO of Hermann and CIO of UT, responsible for alpha development of Cerner Millenium application, help desk, clinical support desk, user training, deployment of 1500 PC’s, Oracle database administration, and data center operations including infrastructure/architecture. Budget of $30M+; staff of 33.
  • St.Luke'S Episcopal Hospital
    Director, Hospital Information Systems
    St.Luke'S Episcopal Hospital 1991 - 1996
    • Reporting to the CIO, I led evaluation, selection, and contract negotiation of all core hospital systems, installation and integration (HBOC/McKesson) and supporting infrastructure, training, and physician relations; $30M budget;• Responsible for a benefits realization plan ensuring positive ROI from IT investment. Worked with Clinical Operations to design billing and patient care processes that leveraged IT capabilities to improve care, reduce costs, and improve patient experience.* Applied process redesign methods to bedside computing and emergency department to improve patient flow and patient satisfaction.
  • Texas Eastern (Panhandle/Duke)
    Business Analyst In It
    Texas Eastern (Panhandle/Duke) 1987 - 1991
    • Led implementation of Anderson’s project management methodology and QA program based on Yourdon process and data design techniques.• COBOL Programmer on Honeywell and IBM mainframes

Cindy Blake, Cissp Skills

Go To Market Strategy Strategy Solution Selling Program Management Business Development Marketing Thought Leadership Product Marketing Cross Functional Team Leadership Integration Partner Management Strategic Partnerships Leadership Product Management Strategic Alliances Security Solutions Marketing Team Leadership Social Media Marketing Marketing Communications Infrastructure Messaging Business Process Improvement Saas Customer Engagement Marketing Operations Process Improvement Healthcare Information Technology Oil And Gas Industry Campaign Strategies Marketing Analytics Customer Acquisition Events Marketing Cloud Marketing Benefits Realisation High Performance Computing Business Intelligence Software As A Service Energy Industry Roi Optimization Social Media Threat And Vulnerability Management Cloud Computing Security Solutions Marketing Business Alliances Sales Enablement Start Ups Integrated Marketing Application Security Devops

Cindy Blake, Cissp Education Details

  • Texas A&M University
    Texas A&M University
    It
  • University Of Houston
    University Of Houston
    It

Frequently Asked Questions about Cindy Blake, Cissp

What company does Cindy Blake, Cissp work for?

Cindy Blake, Cissp works for Teex Business And Cyber Solutions

What is Cindy Blake, Cissp's role at the current company?

Cindy Blake, Cissp's current role is Adjunct Instructor.

What is Cindy Blake, Cissp's email address?

Cindy Blake, Cissp's email address is cindy.blake@hp.com

What is Cindy Blake, Cissp's direct phone number?

Cindy Blake, Cissp's direct phone number is +128130*****

What schools did Cindy Blake, Cissp attend?

Cindy Blake, Cissp attended Texas A&m University, University Of Houston.

What skills is Cindy Blake, Cissp known for?

Cindy Blake, Cissp has skills like Go To Market Strategy, Strategy, Solution Selling, Program Management, Business Development, Marketing, Thought Leadership, Product Marketing, Cross Functional Team Leadership, Integration, Partner Management, Strategic Partnerships.

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