I devised and executed a global e-commerce strategy to secure a leading position in the market. I also ran and monitored e-commerce channels to achieve consistent growth. During the 2020 emergency, my robust management and mentorship expertise enabled me to appropriately reallocate resources to serve the increased e-commerce volume and train teams on innovative remote selling techniques. Following are some key contributions from this role:• Gained average yearly growth of 74% for 2017- 2019 and +160% for 2020 tenure whilst acting as a leader in the expansion of e-commerce across the globe.• Spearheaded brand launch project on pure players such as Net-a-Porter, Mr Porter and Farfetch. • Finalised commercial terms, increased brand visibility, executed joint marketing plans and managed product launches on global pure players.• Improved customer service by delivering internal dashboards and periodic training to agents, reducing case resolution times by 85%.• Enhanced online traffic and conversion quality by planning and initiating retargeting advertising campaigns with an ROI of +2.3%.• Successfully introduced the Chopard brand in 15+ different online channels.• Led a successful migration to a single global payment solution (Adyen), focusing on driving efficiency for local financial teams and scalability.

At this time, I was accountable for establishing a new division by recruiting local e-commerce, digital marketing, and customer service teams. With an innovative and creative mindset, I designed a roadmap and introduced the brand's first e-commerce website, liaising with multiple stakeholders and formulating new internal procedures. I budgeted and implemented 360-degree online campaigns, integrating SEA, display, programmatic, and social media advertising programs.Below are some key achievements from this role:• Developed e-commerce division, breaking even after 18 months.• Prepared and oversaw 1M+ digital marketing budget and digital strategy.• Launched "My Happy Sport" App, Chopard's first customization App, which was recognised by LuxuryDaily.com as one of the top 10 luxury brand mobile Apps of 2013.• Accomplished a 0% chargeback rate by leveraging the latest anti-fraud tools.

It was another great opportunity for me to accelerate my career growth because I have acquired extensive field knowledge within this role. Revamped to Magento Enterprise with complete re-design of US website, which was subsequently adapted by other international markets. I formulated and executed a proactive social media strategy for the brand, which led to recognising the US as a forerunner for global implementation. I was involved in creating and coordinating online guidelines as well as developing a brand mini-site for independent retailers' websites. I started online trading with Saks.com and NeimanMarcus.com. I also instructed retail, merchandising, and marketing teams on customer service and fulfilment, data management. and reporting on digital KPIs.Here are some major accomplishments from this position:• Raised brand awareness online to continuously grow e-commerce business.• Maximised followers of the brand by five-fold in three years.• Increased online sales by an average of 30% yearly.

It was my first role within Mikimoto America, where I learnt a lot about dealing with complex marketing challenges while working collaboratively with senior management. One of my major tasks was to launch a new digital marketing division and streamline e-commerce operations to enhance sales. I rolled out e-commerce and emerged as one of the first fine jewellery brands to transact online. I leveraged leadership skills while advising upper management on the importance of switching traditional marketing budgets to digital media, resulting in appropriate online budget allocation.These are a couple of notable contributions:• Played a pivotal role in creating, planning, and applying overall digital marketing strategy.• Achieved $1M in online revenue.

• Planned and developed the launch of new models: Supervised the production of award-winning TV commercials, print and radio advertising. Media planning in TV, radio, magazines, newspapers and online.• Market Research: Monthly reports of sales, annual forecasts, price comparisons.• Organized annual dealer conventions and media presentations of new models.