Chris Bourke Email & Phone Number

Chicago, Il, Us

Mooresville, Nc, Us

Lead a product management team responsible for the Search & Browse experience.

Chicago, Illinois, Us

Responsible for consumer product management, managing a team consisting of senior product managers and web operations. Products included FTD.com, Proflowers.com and our Content Management System and A/B testing platform, Adobe Target.Elevated into a role a head up a new technology department responsible for introducing a sales enablement platform and reimagining our Finance platforms to support rapid business growth and digital transformation, managing senior product managers, senior engineers and DBAs. Products included Salesforce, a home grown CRM and a heavily customized ERP.

Chicago, Illinois, Us

Responsible for relaunching the FTD and Proflowers e-commerce websites as part of the company's overall digital transformation. Led consumer product management that included establishing pods focused on Top of Funnel (TOF), Bottom of Funnel (BOF) and 3rd party partner integrations (incl. USAA, Legacy.com, 4 major US airlines)

Chicago, Il, Us

Responsible for establishing the product vision, strategies and delivery for the Partnership and Sponsorship programs. Launched web and mobile partner integrations with ESPN, SI.com and 10+ Universities.

Oakbrook Terrace, Illinois, Us

Selected by SVP of Customer Experience to lead a product strategy group responsible for evaluating and determining new strategic product investments for the Redbox business entity, by building a formal Product Governance process.The challenge was to maintain agility and institute a Test & Learn mindset for product development. Ensured that all new strategic product investments satisfied true customer needs, aligned to strategic business drivers and were measurable.Activities included: business case development, guiding product scope and Minimal Viable Product (MVP) definition for new products, prioritization across all consumer channels and effectively communicating progress throughout the LEAN product development lifecycle.

Oakbrook Terrace, Illinois, Us

Led a matrixed team of 2 Senior Product Managers and a Principle User Experience Designer focused on the Transaction segment of the customer journey. The 3 product matrix teams were Discovery, Transaction & Consumption segments. Prior to adopting the matrix approach, I directed at team consisting of 4 Product Managers to evolve the Web & Mobile Applications, mentoring 2 product managers to attain high-visibility promotions during 2015.My responsibilities included establishing the product vision, roadmap and execution plan for Redbox products. I also established a cross-functional product testing committee to define, design, launch and measure iterative solutions to validate product features and concepts using a test and learn methodology.Products Included:Web ApplicationsMobile Applications (iOS, Android, Windows Phone)Shopping CartsPromotional ToolsCustomer Account and PreferencesRetail Location ToolsProduct Communication Integration (email, sms, push)Gifting ProgramRedbox Loyalty Program [Redbox Play Pass]

Oakbrook Terrace, Illinois, Us

Led a team of two product managers responsible for the vision and execution of the Redbox Web properties across our US and Canada businesses. My responsibilities included establishing the product vision, roadmap and execution plan for Web Applications in US and Canada. Also, lead the efforts to:- Re-imagine the Web experience for the mobile “on the go” customer.- Deliver a custom Content Management System (CMS) and Promotional Tool for our merchandising and marketing teams.- Integrate the Adobe Suite, including Test & Target and Search & Promote into our Web applications.- Gather product requirements across all consumer platforms for the initial digital offering to launch a new product offering, Redbox Instant by Verizon.

Oakbrook Terrace, Illinois, Us

Served as Product Owner for Web and managed a team of Business Requirements Analysts.Responsibilities included directing the development of the first Redbox Mobile Application (iOS App), redesigning the redbox.com website, establishing a product management requirements definition and process framework.

Served as Product Manager for WebMy responsibilities included overseeing the re-launch of our flagship product carepages.com and providing hands-on leadership to cross-functional team of 17 marketing, design, web production, development, quality assurance and business intelligence members in new product development and worked with executive management on defining an 18-month product roadmap. I also participated on transition team for the Revolution Health acquisition of CarePages, Inc.Key successes included:Led vendor negotiations, pricing analysis, prototype development, usability testing and marketing plan for implementation of two new e-commerce products: CarePages Keepsake™ and WeCare™ cards.Reduced the time to market by 75% through a more efficient product development process that resulted in the carepages.com re-launch in 8 months with high engagement Nielsen Rating scores for a health site.Leveraged web analytics data to inform product decisions resulting in a 27% increase in sponsorships, transactions, member acquisition and engagement.Created member Evangelist Loyalty platform to reward loyal customers and to leverage their natural abilities to increase member engagement and acquisition.Created best practices for business case analysis, functional requirements, product feature backlog, open issues, project prioritization, release planning and communications, and user feedback.

My responsibilities included implementing an Implemented an improved client setup and maintenance for all private-labeled CarePages websites released by over 720 U.S. and Canadian healthcare facilities as well as managing the customer service department of 3 customer service assistants supporting our 4 million members.Key successes included:Improved customer service response time by 100% during a period of significant growth in client volumes (400%).200% increase in team productivity.

Designed the corporate website and built a database for inventory controlReorganized the warehouse to increase product turnover and reduce costs by 10%

Bs, Marketing & Management

Bs, Business Information Systems