Christian Bjerre-Overgaard Email & Phone Number

Vejle, DK

• Responsible for driving the development and execution of the Strategy of PE owned DESMI Group, defining the strategic direction as well as strategic initiatives to reach our long-term vision of unleashing full.
• Define and drive 2028 aspiration incl. strategic initiatives. Partnering up with both internal capabilities and external consultancy firms (McKinsey, EY Parthenon etc.)
• Integrate new Operating Model translating strategic intent into operational capabilities.
• Build and manage M&A processes - from screening to execution - in close collaboration with M&A Advisory firms.
• Reporting to Group CEO
• Integral part of the Executive Management Team and the Board.

Vejle, South Denmark, Denmark

• Heading the strategic and commercial planning agenda across the Nordic countries with emphasis on effectiveness and efficiency – setting the scene for full automation by 2023. Securing alignment between senior.
• Lead, manage and optimize Nordics commercial planning process
• Enhance current Annual Process to secure timely planning across functions
• Manage cross-category insights agenda to support winning portfolio strategy
• Facilitate Business Transformation making sure strategic objectives are met
• Implement Kinaxis for more accurate and automated forecasting

Oslo Area, Norway

• Responsible for managing all operations within the Norwegian market – with the help of an indispensable team of 40 highly skilled, dedicated and experienced group of diverse individuals.Responsibilities:
• Establishing the overall strategy to meet set business KPI’s (share, vol, financials).
• Managing the entire Norwegian P&L. £20mn budget and £200mn net turnover.
• Embed a performance driven agenda with commercial outlook & excellence.
• Drive the Norwegian S&OP agenda on a monthly basis.
• Deliver best in class route to market at sustainable cost.

Copenhagen Area, Denmark

• Due to a successful establishment and outstanding projects delivering high commercial value, the Business Intelligence (BI) department was reinforced with an organizational upgrade within Business Development. 14.
• Ensure strategic fit of the BI-agenda to the commercial opportunities across Northern Europe.
• Integrate the Netherlands in BAU.
• Embed an enhanced future fit mindset and capabilities to focus where it matters.
• Secure a fundament for BI to be an integral part of decision making across functions.
• Successful roll-out of new digital Global Trade Marketing platform including an improved CRM-system and significantly advanced Power BI capacity.

Copenhagen, Denmark

• Heading a newly established Business Intelligence team and Category Management team with the objective to enable a performance driven organization through management and implementation of projects, processes and.
• Embed Commercial Excellence to ensure a value driven approach.
• Consolidate and optimize trade systems, data management and reporting in Northern Europe.
• Implementation of Power BI.
• Implementation of image recognition.
• Development of a new CRM system on a global scale to be piloted in DK.

Copenhagen, Denmark

• Implementation of the Trade Marketing & Distribution plans with clear objectives for all trade channels through the most effective and efficient utilization of budgets, manpower and TM&D best practices.Responsibilities:
• Ensure the necessary infrastructure, resources and processes to deliver brand and trade programs meeting both business and customer segment requirements nationally.
• Transforming the business into being more commercially performance driven through insight-based objectives - commercial excellence.
• Lead, support and develop a high performing team of 10 skilled consultants.
• Secure the right capabilities through continuous training and coaching.
• Establish strategy to optimize Trade Marketing opportunities.

Copenhagen, Denmark

• The Management Trainee programme is British American Tobacco’s global development programme tailored for high-calibre talent seeking international exposure and fast-track management.Roles within:
• Trade Activation: Cycle planning, execution and optimized activation structure.
• Key Account Management: Supporting with analysis in annual negotiations with Key Accounts.
• Field Force: Sales rep for 3 months across Denmark, gaining valuable insights from front line.
• Brand: Responsible for Prince campaigns in Denmark, Sweden and Norway.
• Commercial Planning: S&OP support and various strategic insights projects to secure stronger commercial output in Trade.

Montreal, Canada

• Expat for 9 months in Business Development at the Canadian head office in Montreal working on an impactful and widespread commercial project.Responsibilities:
• Successful establishment and implementation of a national Pay for Performance sales scheme to optimize retailer investment by moving it from front to back margin.
• Responsible for training sales reps in the new set-up across the country.

Providing courses in Apple products to both privates, companies and municipalities.

Master'S Degree (Ma), International Business And Marketing

Bachelor Of Science (Bsc), Economics And Business Administration

A-Levels, Mathematical