Responsible for driving the development and execution of the Strategy of PE owned DESMI Group, defining the strategic direction as well as strategic initiatives to reach our long-term vision of unleashing full potentials. Heading up our M&A activities in the pursue of strengthening our position.Responsibilities:• Define and drive 2028 aspiration incl. strategic initiatives. Partnering up with both internal capabilities and external consultancy firms (McKinsey, EY Parthenon etc.)• Integrate new Operating Model translating strategic intent into operational capabilities.• Build and manage M&A processes - from screening to execution - in close collaboration with M&A Advisory firms.• Reporting to Group CEO• Integral part of the Executive Management Team and the Board.

Heading the strategic and commercial planning agenda across the Nordic countries with emphasis on effectiveness and efficiency – setting the scene for full automation by 2023. Securing alignment between senior stakeholders to reach individual country targets, while being perceived as One Team.Responsibilities:• Lead, manage and optimize Nordics commercial planning process• Enhance current Annual Process to secure timely planning across functions• Manage cross-category insights agenda to support winning portfolio strategy• Facilitate Business Transformation making sure strategic objectives are met• Implement Kinaxis for more accurate and automated forecasting• Deliver and roll-out Power BI as S&OP facilitator tool• Integral part of the Nordic Leadership Team.

Responsible for managing all operations within the Norwegian market – with the help of an indispensable team of 40 highly skilled, dedicated and experienced group of diverse individuals.Responsibilities:• Establishing the overall strategy to meet set business KPI’s (share, vol, financials).• Managing the entire Norwegian P&L. £20mn budget and £200mn net turnover.• Embed a performance driven agenda with commercial outlook & excellence.• Drive the Norwegian S&OP agenda on a monthly basis.• Deliver best in class route to market at sustainable cost.• Drive sustainable commercial relationships with max ROI.• Lead the category through winning deployment activities, while increasing footprint of risk reduced products.• Step-change the decision funnel with state-of-the-art tools and reporting.• Shape and comply with regulatory changes to the industry.• Ensure a high-performing culture with talent development and coaching.• Integral part of the Nordic Leadership Team.

Due to a successful establishment and outstanding projects delivering high commercial value, the Business Intelligence (BI) department was reinforced with an organizational upgrade within Business Development. 14 skillful people divided on 3 teams working on enabling a performance driven mindset based on valuable insights, better tools and optimized ways of working.Responsibilities:• Ensure strategic fit of the BI-agenda to the commercial opportunities across Northern Europe.• Integrate the Netherlands in BAU.• Embed an enhanced future fit mindset and capabilities to focus where it matters.• Secure a fundament for BI to be an integral part of decision making across functions.• Successful roll-out of new digital Global Trade Marketing platform including an improved CRM-system and significantly advanced Power BI capacity.

Heading a newly established Business Intelligence team and Category Management team with the objective to enable a performance driven organization through management and implementation of projects, processes and systems that support the business and the commercial Trade Marketing agenda in Northern Europe.Responsibilities:• Embed Commercial Excellence to ensure a value driven approach.• Consolidate and optimize trade systems, data management and reporting in Northern Europe.• Implementation of Power BI.• Implementation of image recognition.• Development of a new CRM system on a global scale to be piloted in DK.• Investigate opportunities to support the commercial Trade Marketing agenda.• Lead, coach and develop a team of 9 highly skilled executives and managers.

Implementation of the Trade Marketing & Distribution plans with clear objectives for all trade channels through the most effective and efficient utilization of budgets, manpower and TM&D best practices.Responsibilities:• Ensure the necessary infrastructure, resources and processes to deliver brand and trade programs meeting both business and customer segment requirements nationally.• Transforming the business into being more commercially performance driven through insight-based objectives - commercial excellence.• Lead, support and develop a high performing team of 10 skilled consultants.• Secure the right capabilities through continuous training and coaching.• Establish strategy to optimize Trade Marketing opportunities.• Ensure stretched commercial KPI's to be met – all targets exceeded in 2016.• Project Management.• Integral part of the Danish Trade Leadership Team.

The Management Trainee programme is British American Tobacco’s global development programme tailored for high-calibre talent seeking international exposure and fast-track management.Roles within:• Trade Activation: Cycle planning, execution and optimized activation structure.• Key Account Management: Supporting with analysis in annual negotiations with Key Accounts.• Field Force: Sales rep for 3 months across Denmark, gaining valuable insights from front line.• Brand: Responsible for Prince campaigns in Denmark, Sweden and Norway.• Commercial Planning: S&OP support and various strategic insights projects to secure stronger commercial output in Trade.

Expat for 9 months in Business Development at the Canadian head office in Montreal working on an impactful and widespread commercial project.Responsibilities:• Successful establishment and implementation of a national Pay for Performance sales scheme to optimize retailer investment by moving it from front to back margin.• Responsible for training sales reps in the new set-up across the country.

Providing courses in Apple products to both privates, companies and municipalities.