Formerly TargetCast> Led strategic media planning and execution across traditional and digital media (National/Local TV & Radio, OOH, Display, Video, Mobile, Audio, Social and Lead Gen) > Presented strategic media recommendations to the client, leveraging emerging technologies to maximize reach and cost efficiency> Cross-trained associates to understand traditional and digital media holistically in an agency-wide initiative for media fluency> Managed three associates in completing client projects while overseeing ongoing media and creative optimization across direct response tactics> Consistently exceeded client’s aggressive direct response goals while expanding order volume through innovative, programmatic prospecting tactics to grow the lower funnel remarketing pool> Executed local-based tests to determine optimal National TV GRP thresholds, TV flighting, and impact of additional media vehicles on brand health metrics and sales> Implemented attribution modeling across all brand marketing channels to understand role of media and channel interaction for full campaign optimizations> Key member of new client transition team following the new business win

> Planned, bought, and managed digital strategies across various CPG products > Evaluated proposals across wide range of digital media properties and targeting capabilities, working closely with sales representatives to negotiate best pricing and site placement> Executed integrated partnerships with leading health sites to own respective content categories and establish category leadership> Utilized offline purchase data to identify and reach key consumers on the web to drive positive in-store ROI> Analyzed competitive set routinely to monitor advertising pressure across travel landscape on a weekly, monthly & quarterly basis