I'm a designer with a huge passion for branding, illustration & digital design. Design director & founder of FRID∆Y Design Collective a remote team of very talented freelancers. I have over 17 years industry experience working with companies all over the world, from giants like Google & Samsung to many early-stage start-ups. I started out with a very traditional design education based around layout and idea generation. Since doing my degree my career has evolved with the industry, starting out in print design then moving into roles based around branding and digital design. My most recent agency role as Art Director for Enigma has had me wearing many hats, from providing creative direction and leadership on large scale projects to building briefs, presenting ideas and working as part of the agency management team helping grow the business and develop the company’s brand. I’m now a bit of a design mongrel or ‘multi-disciplined designer’ if you will and working as a full-time freelancer. Although my focus is on brand and digital product design, I also incorporate a lot of illustration into my work.I’m an active member of the design community and regularly attend meet-ups and conferences as well as participating on many social platforms such as dribbble & twitter. I owe an awful lot to dribbble for connecting me with so many amazing designers, clients and opportunities. I love to work with clients that value design and appreciate what the right visual system can achieve.