Whether it involves analysis, strategy or execution I would love the opportunity to help you take your marketing strategies to the next level! I am a senior marketing consultant with 15+ years of experience driving marketing strategies for businesses ranging from start-ups to Fortune 500 companies, in both B2B and B2C environments. I’m a natural leader who practices a data-driven approach to marketing, starting with defining key performance metrics for success and allowing results to inform marketing programs. With a background in psychology I believe all marketing strategies should start with a deep understanding of your customer – their pain points and what motivates them to purchase. Key strengths:Marketing Strategy: Analyze, define and execute marketing strategies to achieve business goalsDigital Marketing: Develop, launch and measure marketing programs to drive customer acquisition and retention Brand Marketing: Define and implement brand messaging strategyAreas of Expertise: advertising, affiliate marketing, brand management, brand marketing, brand messaging, brand positioning, brand strategy, content marketing, customer acquisition, customer retention, customer segmentation, digital marketing, email marketing, integrated marketing programs, marketing strategy, natural search optimization (NSO), online marketing, paid search marketing (PPC), sales enablement marketing, search engine optimization (SEO), social media marketing, website analytics (Omniture, Webtrends, Google Analytics), website conversion, website optimization, B2B marketing, B2C marketing, Facebook marketing