• Designed product packaging for consumers in Europe, UK, Middle East, South America and Canada• Aided in transitioning regional packaging design work to US offices• Worked with regional teams to ensure consumer experience is appropriate for each global market

• Creative studio focused on driving art and design in the Tahoe community• Specialize in brand and identity design for businesses and individuals• Combine high level marketing experience with approachable, local representation

• Led creative development of global retail marketing for HERO9, HERO10 and HERO11 Black cameras• Drove annual development and execution of out-of-home marketing across an extensive resorts, specialtyand global retail network• Worked closely with a team of designers to implement new processes, improving formal review cyclesof iterative design work for team members

• Drove development of Fall 2019 camera and mount + accessory packaging.• Collaborate with Retail and POP teams to drive conception and development of new retail placements and fixtures.• Investigate opportunities to look at cost-down approaches to packaging, while keeping quality and brand presence top of mind.• Saved $2.3M through thoughtful and effective packaging improvements to our global camera SKUs.• Lead creative development of unique retail placements of new product in markets where GoPro does not have significant brand presence.• Interface directly with our counterparts in APAC and EMEA to give guidance on special packaging and retail needs.

• Creative lead for all of GoPro Training. Tasked with development of full-scale instructional design of new products and services, worldwide retail training, product guides, event signage, as well as custom presentations for premier retail partners.• Developed creative style and site branding for 2018 GoPro Mountain Games, ultimately to attend and help guide setup of on-site sales experience.• Supported and designed Princess Cruise’s Vacation Series, a custom designed training program to help promote camera rentals programs as well as sales • Developed fresh ideas for POP displays, specialty fixtures, and custom retail packaging under guidance of the creative director.

• Work closely with Art Directors and Creative Directors to provide meticulously built assets for use in retail and channel marketing on a global level.• Worked with ACD to develop mid-funnel advertising efforts which build on overarching campaign messages and visuals.• Assisted in managing localization approvals across 19 languages to service our global marketing needs.• Die-hard product user with the scars to prove it.

• Designed print ads, product brochures, spec sheets, handouts and swag for giveaways at global trade shows, sales summits and special events.• Managed trade show operations; including booth design and setup, transportation, working with multiple EACs to order on-site services and coordination of booth staff to ensure proper flow and attention to special customers.• Worked side-by-side with the creative director to develop product messaging for a wide variety of verticals ranging from education to government and municipalities.• Coordinated delivery of advertising creative including print ads, web, and email content to channel partners and publications.

• Founder and sole proprietor of Albany Shirt Shop; A small screen printing and design studio located in Albany, NY.• Provided unique design and illustrated apparel solutions for small businesses, clubs, bands and schools in New York’s Capital District.• Managed everything from client relations to full-fledged production on a 4-color screen printing press.• Developed extensive knowledge screen printing production also translated to posters, promotional items, and fine art pieces.

• Was immersed in the world of large format graphic printing.• Learned techniques and technical skills which built upon formal training in graphic design.• Assisted in training new employees on large format procedures and equipment to ensure every job was completed with the utmost quality.• Designed internal documents, forms and advertising for the shop as well as ran everything from roll printers to plotters and laminators.