Bruce Ford, Mba

Bruce Ford, Mba Email and Phone Number

Passionate Marketer Focused on Content Strategy, Multi-Channel Marketing and Digital Development @ G2 Reverse Logistics
Pittsburgh, Pennsylvania, United States
Bruce Ford, Mba's Location
Greater Tampa Bay Area, United States, United States
Bruce Ford, Mba's Contact Details
About Bruce Ford, Mba

A diverse marketer and digital leader utilizing analytical, technical and logistical skills to produce quality strategies with measurable results.Marketing Operations | Strategic Communications | Content Strategy & Development | Paid and Organic Social Media | Analytical Marketing Planning | Channel Optimization | Digital Design and Planning | SEO and SEM Development | Marketing Content Management Systems (CMS) | Media and Advertising Evaluation | Google PPC Adwords | Salesforce Marketing Cloud

Bruce Ford, Mba's Current Company Details
G2 Reverse Logistics

G2 Reverse Logistics

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Passionate Marketer Focused on Content Strategy, Multi-Channel Marketing and Digital Development
Pittsburgh, Pennsylvania, United States
Website:
info.g2rl.com/get-started-oem
Employees:
17
Bruce Ford, Mba Work Experience Details
  • G2 Reverse Logistics
    G2 Reverse Logistics
    Pittsburgh, Pennsylvania, United States
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  • Esq Data Solutions
    Director Of Evangelism And Engagement
    Esq Data Solutions Oct 2023 - Present
    Cupertino, California, Us
    Leading ESQ's marketing activities and strategies to increase engagement, expand awareness and push the adoption within the financial services industry for ESQ's industry-leading financial solutions.
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  • Deloitte Consulting
    Marketing Technology Manager
    Deloitte Consulting Mar 2022 - Jun 2023
    Worldwide, Oo
    Marketing and strategic leader responsible for all demand generation, outbound marketing and marketing automation solutions activities for various corporations and organizations. Led the implementation of numerous large-scale deployments of Salesforce Marketing Cloud, including assessing, designing and developing all marketing strategies and services through a wide range of channels: email, digital, SEO/SEM, social, and inbound marketing. Responsible for all management and oversight of the implementation of various marketing automation engagements utilizing Salesforce Marketing Cloud Cloud (Email Studio, Journeybuilder, Content Builder, Analytics Builder) This included project management, use case develpment, user story creation, QA scripting and all email strategy development, implementation and evaluation for external clients, including design, content development and analytics.
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  • Accenture
    Marketing Technology Senior Consultant
    Accenture Dec 2018 - Mar 2022
    Dublin 2, Ie
    Senior marketing and strategic leader responsible for all demand generation, outbound marketing implementation and marketing automation solutions activities for various corporations and organizations. This includes assessing, designing and developing all marketing strategies and services through a wide range of channels: email, digital, print, SEO/SEM, social, and inbound marketing. Responsible for all management and oversight of the implementation of various marketing automation engagements utilizing Salesforce Marketing Cloud Cloud (Email Studio, Journeybuilder, Content Builder, Analytics Builder). This includes all email strategy development, implementation and evaluation for external clients, including design, content development and analytics.
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  • Confidential Client - Contract Position
    Crm Strategist And Architect
    Confidential Client - Contract Position Aug 2018 - Nov 2018
    Senior leader responsible for all CRM activities for three global transportation companies. Sets and establishes full outbound (email) strategic framework utilizing Salesforce and Salesforce Marketing Cloud. This includes analyzing all technical assessments and outbound metrics, setting baselines and KPIs for campaigns and leading all future operations and strategic planning.
  • Bankers Financial Corporation
    Director Of Marketing And Content Strategy
    Bankers Financial Corporation Mar 2016 - Aug 2018
    St. Petersburg, Fl, Us
    Assesses, designs and leads all digital marketing strategies of BFC's products and services through a wide range of channels, including: email marketing, paid search, mobile, paid social, and organic inbound marketing. Manages the creation and implementation of BFC's omni-channel content strategy, thought leadership initiatives and social media marketing. Main responsibilities include email campaigning and analytics, content channel design and inbound marketing strategies. Manages and utilizes Salesforce CRM and Salesforce Marketing Cloud (Email Studio, Journeybuilder, Content Builder, Analytics Builder) on a daily basis (advanced/expert level).
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  • Ultimate Medical Academy
    Senior Director Of Marketing Communications And Content Strategy
    Ultimate Medical Academy Jan 2015 - Jan 2016
    Tampa, Florida, Us
    Senior marketing leader responsible for growing the organizational brand and implementing multi-channel communications campaigns to drive sales leads, engagement and awareness.• Created and implemented all social media messaging and editorial planning activities. • Created and implemented all content marketing and communications strategies for the organization, leading to increased usage in corporate blogs, social channels, email campaigns and micro sites.• Managed multi-channel campaigns and marketing projects for the shared services marketing team of approximately 20 marketers and 150 ongoing projects.• Created and evaluated all website and email/content strategy campaigns.• Managed lead generation campaigns for organic communications activities for an industry-leading allied healthcare college.• Partnered with executive management to ensure a consistent brand image across all public campaigns and assets.• Managed all stakeholder input and internal client relationships.
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  • Apollidon Learning
    Director Of Marketing Communications And Content Strategy
    Apollidon Learning May 2013 - Oct 2014
    Oldsmar, Fl, Us
    Implemented and managed the development and execution of a fully scalable content marketing strategy. Managed all marketing content initiatives, both internal and external, across multiple platforms and formats to increase engagement, retention, leads and positive customer behavior. • Leveraged web analytics, customer insights and user feedback to assess content effectiveness and recommend solutions to address gaps and shortcomings. These activities led to process improvement initiatives that increased productivity by 75%.• Analyzed business requirements, identified content needs, and set the scope of content deliverables for individual campaigns.• Led all activities related to content and channel optimization, brand consistency, marketing automation, audience segmentation and digital marketing activities. Increased overall program enrollments by 35% - 65% in nine months.• Designed and implemented plans for corporate messaging across corporate web experience leading to an increase of impressions and usage by over 50% in six months.• Defined content strategy across various segments and performed content inventories and gap analyses.
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  • Suncoast Credit Union / Various Companies
    Director Of Learning / Freelance Marketing Strategy Consultant
    Suncoast Credit Union / Various Companies Oct 2012 - May 2013
    Worked as a marketing strategy consultant and assisted with campaigns addressing marketing content initiatives, both internal and external, across multiple platforms and formats to increase engagement, retention, leads and positive customer behavior. Also served as Director of Training for Suncoast CU responsible for synchronous and asynchronous eLearning to both internal and external clients.
  • Pscu
    Director, Marketing Automation And Creative Media
    Pscu Feb 2006 - Oct 2012
    St Petersburg, Florida, Us
    Managed all internal communications and day-to-day operations of the marketing and web operations team. Maintained fiscal oversight of multimillion dollar budget, including all forecasting, planning, and purchasing for department.• Created and implemented a fully scalable web development function (user interface, site navigation, architecture and content design) that led to over 35 net-new web strategies for national client base. Average sales increased by 25% year-over-year.• Led the internal communications, marketing and web operations for leading financial operations company. This included resource management of over 200 monthly projects, capacity planning, strategy development and load balancing based on functions and assessments.• Designed and implemented visual media and multimedia functions across the company. This encompassed marketing collateral, print, online marketing programs, online demos, and digital sales simulations. • Evaluated and implemented all analytics and statistical capturing, process development, platform and technical maintenance, and digital design for marketing division. • Implemented numerous internal projects to streamline processes and create efficiencies, saving $90,000 over two years. • Created and implemented internal communications strategies for the company, including implementing MS SharePoint on a global scale. This included system creation, content development and implementation of all communications channels.
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Bruce Ford, Mba Skills

Instructional Design Project Management Budgets Content Development Employee Relations Statistics Marketing Automation Financial Services E Learning Technical Writing Training Process Improvement Strategic Planning Team Leadership Leadership Management Business Analysis Account Management Software Documentation Marketing Communications Program Management Business Process Improvement Analysis Project Planning Analytics Forecasting Vendor Management Strategy Crm Marketing Corporate Communications Team Building Business Development Sharepoint Multimedia Credit Unions Marketing Strategy Business Intelligence Employee Training Digital Strategy Staff Development Direct Marketing Training Delivery Market Research Email Marketing Business Strategy Lead Generation Web Development Customer Relationship Management

Bruce Ford, Mba Education Details

  • University Of South Florida
    University Of South Florida
    Management Effectiveness & Marketing Strategy
  • University Of Tampa
    University Of Tampa
    Major: Marketing / Minor: Writing

Frequently Asked Questions about Bruce Ford, Mba

What company does Bruce Ford, Mba work for?

Bruce Ford, Mba works for G2 Reverse Logistics

What is Bruce Ford, Mba's role at the current company?

Bruce Ford, Mba's current role is Passionate Marketer Focused on Content Strategy, Multi-Channel Marketing and Digital Development.

What is Bruce Ford, Mba's email address?

Bruce Ford, Mba's email address is br****@****orp.com

What is Bruce Ford, Mba's direct phone number?

Bruce Ford, Mba's direct phone number is +172769*****

What schools did Bruce Ford, Mba attend?

Bruce Ford, Mba attended University Of South Florida, University Of Tampa.

What are some of Bruce Ford, Mba's interests?

Bruce Ford, Mba has interest in Career, Football, Collecting Antiques, Exercise, Electronics, Investing, Music/movie Festivals, Home Improvement, Education, Basketball.

What skills is Bruce Ford, Mba known for?

Bruce Ford, Mba has skills like Instructional Design, Project Management, Budgets, Content Development, Employee Relations, Statistics, Marketing Automation, Financial Services, E Learning, Technical Writing, Training, Process Improvement.

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