Bruce Ford, Mba Email & Phone Number

Pittsburgh, Pennsylvania, United States

Cupertino, California, US

Leading ESQ's marketing activities and strategies to increase engagement, expand awareness and push the adoption within the financial services industry for ESQ's industry-leading financial solutions.

Worldwide, OO

Marketing and strategic leader responsible for all demand generation, outbound marketing and marketing automation solutions activities for various corporations and organizations. Led the implementation of numerous large-scale deployments of Salesforce Marketing Cloud, including assessing, designing and developing all marketing strategies and services.

Dublin 2, IE

Senior marketing and strategic leader responsible for all demand generation, outbound marketing implementation and marketing automation solutions activities for various corporations and organizations. This includes assessing, designing and developing all marketing strategies and services through a wide range of channels: email, digital, print, SEO/SEM.

Senior leader responsible for all CRM activities for three global transportation companies. Sets and establishes full outbound (email) strategic framework utilizing Salesforce and Salesforce Marketing Cloud. This includes analyzing all technical assessments and outbound metrics, setting baselines and KPIs for campaigns and leading all future operations and.

St. Petersburg, FL, US

Assesses, designs and leads all digital marketing strategies of BFC's products and services through a wide range of channels, including: email marketing, paid search, mobile, paid social, and organic inbound marketing. Manages the creation and implementation of BFC's omni-channel content strategy, thought leadership initiatives and social media marketing..

Tampa, Florida, US

• Senior marketing leader responsible for growing the organizational brand and implementing multi-channel communications campaigns to drive sales leads, engagement and awareness.
• Created and implemented all social media messaging and editorial planning activities.
• Created and implemented all content marketing and communications strategies for the organization, leading to increased usage in corporate blogs, social channels, email campaigns and micro sites.
• Managed multi-channel campaigns and marketing projects for the shared services marketing team of approximately 20 marketers and 150 ongoing projects.
• Created and evaluated all website and email/content strategy campaigns.
• Managed lead generation campaigns for organic communications activities for an industry-leading allied healthcare college.

Oldsmar, FL, US

• Implemented and managed the development and execution of a fully scalable content marketing strategy. Managed all marketing content initiatives, both internal and external, across multiple platforms and formats to.
• Leveraged web analytics, customer insights and user feedback to assess content effectiveness and recommend solutions to address gaps and shortcomings. These activities led to process improvement initiatives that.
• Analyzed business requirements, identified content needs, and set the scope of content deliverables for individual campaigns.
• Led all activities related to content and channel optimization, brand consistency, marketing automation, audience segmentation and digital marketing activities. Increased overall program enrollments by 35% - 65% in.
• Designed and implemented plans for corporate messaging across corporate web experience leading to an increase of impressions and usage by over 50% in six months.
• Defined content strategy across various segments and performed content inventories and gap analyses.

Worked as a marketing strategy consultant and assisted with campaigns addressing marketing content initiatives, both internal and external, across multiple platforms and formats to increase engagement, retention, leads and positive customer behavior. Also served as Director of Training for Suncoast CU responsible for synchronous and asynchronous eLearning.

St Petersburg, Florida, US

• Managed all internal communications and day-to-day operations of the marketing and web operations team. Maintained fiscal oversight of multimillion dollar budget, including all forecasting, planning, and purchasing for.
• Created and implemented a fully scalable web development function (user interface, site navigation, architecture and content design) that led to over 35 net-new web strategies for national client base. Average sales.
• Led the internal communications, marketing and web operations for leading financial operations company. This included resource management of over 200 monthly projects, capacity planning, strategy development and load.
• Designed and implemented visual media and multimedia functions across the company. This encompassed marketing collateral, print, online marketing programs, online demos, and digital sales simulations.
• Evaluated and implemented all analytics and statistical capturing, process development, platform and technical maintenance, and digital design for marketing division.
• Implemented numerous internal projects to streamline processes and create efficiencies, saving $90,000 over two years.

M.B.A., Tqm, Management Effectiveness & Marketing Strategy

Bachelor Of Science, Major: Marketing / Minor: Writing