Christopher Brune Email & Phone Number

Sacramento, CA, US

• Leads team of Marketing Coordinators in the production of RFP/Q responses effectively and on time.
• Partners with market sector leaders on interview materials and team preparation.
• Executes content marketing strategy in support of campaigns and brand across various channels including: paid/earned media, website, social media, brochure/portfolio, and special brand initiatives (e.g., 40 Years of.

Broomfield, CO, US

• Drove the overall brand positioning, voice/tone, and visual identity for the Heavenly Mountain Resort brand.
• Executed the annual go-to-market (GTM) strategy to support the new brand positioning, while increasing the CTR of all channels in 2018-19 media construct: video +0.33% YoY, display +0.05% YoY, social +0.55% YoY..
• Partnered with centralized Guest Insights team, and creative agencies, to refine and test resort brand positioning using qualitative and quantitative research and validation.

Broomfield, CO, US

• Art directed on-mountain photo/video shoots with agency partners, and internal teams, to produce owned/paid channel creative.
• Designed a content strategy for storytelling across all resort channels: website, email campaigns, long-form content marketing, and social media.
• Identified, contracted, and managed third-party vendors and agencies to develop a content library to support the new Heavenly brand positioning.

Sacramento, CA, US

• Drove thought leadership in digital strategy and kept teams up to speed on industry and cultural trends related to clients' industries.
• Ideated and pitched digital elements of creative campaigns and developed tactics to support overall strategy.
• Developed a team of savvy in-house community managers that oversaw the growth, health, and optimization of all agency owned channels. (48 total channels)

Sacramento, CA, US

• Led the adoption of new platforms, tools, and best practices in content marketing for the agency. (white-label mobile apps, data aggregation dashboards, social media tools)
• Developed annual content strategies that wove cohesive campaign stories through clients’ organic and paid channels.
• Synthesized lead/lag measures and KPIs from various third-party analytics platforms to track and optimize campaigns.

Sacramento, CA, US

• Piloted the creative and practical development of Macer Media's new social media marketing team, Agency M. (a division of the startup sacramentopress.com)
• Insourced team with clients to re-imagine how to bring their unique brand stories to life both in digital and real world touchpoints.
• Developed a high-performing team of three creative account managers that oversaw an agency average of 20 clients—scopes ranged from one-off experiential activations to full digital management.

Sacramento, CA, US

• Developed copy and photo/video assets for distribution on clients' social media platforms and websites.
• Led quantitative research, qualitative analysis, and insight validation for case studies and client reporting.
• Managed online communities and grew engagement across clients' various platforms.

US

• Developed a practical working knowledge of search engine optimization (SEO), owned social media marketing, and web analytics.
• Authored the weekly company blog and developed copy for client websites.
• Researched and developed case studies and contributed to new client presentations.

Bachelor Of Arts, Communication: Emphasis In Media Studies | Political Science: Emphasis In International Relations

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