• Leads team of Marketing Coordinators in the production of RFP/Q responses effectively and on time.• Partners with market sector leaders on interview materials and team preparation.• Executes content marketing strategy in support of campaigns and brand across various channels including: paid/earned media, website, social media, brochure/portfolio, and special brand initiatives (e.g., 40 Years of Williams + Paddon book)

• Drove the overall brand positioning, voice/tone, and visual identity for the Heavenly Mountain Resort brand. • Executed the annual go-to-market (GTM) strategy to support the new brand positioning, while increasing the CTR of all channels in 2018-19 media construct: video +0.33% YoY, display +0.05% YoY, social +0.55% YoY. (Resulting in a 21% increase to revenue despite flat spend YoY.)• Partnered with centralized Guest Insights team, and creative agencies, to refine and test resort brand positioning using qualitative and quantitative research and validation.

• Art directed on-mountain photo/video shoots with agency partners, and internal teams, to produce owned/paid channel creative.• Designed a content strategy for storytelling across all resort channels: website, email campaigns, long-form content marketing, and social media.• Identified, contracted, and managed third-party vendors and agencies to develop a content library to support the new Heavenly brand positioning.

• Drove thought leadership in digital strategy and kept teams up to speed on industry and cultural trends related to clients' industries.• Ideated and pitched digital elements of creative campaigns and developed tactics to support overall strategy. • Developed a team of savvy in-house community managers that oversaw the growth, health, and optimization of all agency owned channels. (48 total channels)

• Led the adoption of new platforms, tools, and best practices in content marketing for the agency. (white-label mobile apps, data aggregation dashboards, social media tools)• Developed annual content strategies that wove cohesive campaign stories through clients’ organic and paid channels.• Synthesized lead/lag measures and KPIs from various third-party analytics platforms to track and optimize campaigns.

• Piloted the creative and practical development of Macer Media's new social media marketing team, Agency M. (a division of the startup sacramentopress.com)• Insourced team with clients to re-imagine how to bring their unique brand stories to life both in digital and real world touchpoints. • Developed a high-performing team of three creative account managers that oversaw an agency average of 20 clients—scopes ranged from one-off experiential activations to full digital management.

• Developed copy and photo/video assets for distribution on clients' social media platforms and websites. • Led quantitative research, qualitative analysis, and insight validation for case studies and client reporting.• Managed online communities and grew engagement across clients' various platforms.

• Developed a practical working knowledge of search engine optimization (SEO), owned social media marketing, and web analytics. • Authored the weekly company blog and developed copy for client websites.• Researched and developed case studies and contributed to new client presentations.