Caroline (Baratz) Sousa, Mph

Caroline (Baratz) Sousa, Mph Email and Phone Number

Market Access Strategy @ Cepheid
sunnyvale, california, united states
Caroline (Baratz) Sousa, Mph's Location
San Diego, California, United States, United States
About Caroline (Baratz) Sousa, Mph

Deeply passionate about driving access to care for patients.I have built and managed strategic partnerships in the biopharma industry (incl. pharma and diagnostics) for 8 years. With training in epidemiology and health economics, I have deep analytical roots with raw talent for converting complex data into clear insights and inspiring cross-functional teams to action.

Caroline (Baratz) Sousa, Mph's Current Company Details
Cepheid

Cepheid

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Market Access Strategy
sunnyvale, california, united states
Website:
cepheid.com
Employees:
2630
Caroline (Baratz) Sousa, Mph Work Experience Details
  • Cepheid
    Senior Manager, Market Access Strategy & Payer Value Marketing
    Cepheid Sep 2024 - Present
    Responsible for building capabilities for value and access marketing as well as Market Access Strategy development to support Cepheid's innovative products.
  • Marine Street Research Llc
    Lead & Founder, Market Access Strategy & Business Development
    Marine Street Research Llc Aug 2023 - Present
    San Diego, California, United States
    Providing advisory services in business development, strategic partnerships and market access strategic projects including medical policy and evidence reviews, presentation development, and outreach strategy to clients in the life sciences industry.
  • Marine Street Research Llc
    Market Access Research & Strategy (Optum Genomics)
    Marine Street Research Llc Apr 2024 - Sep 2024
    San Diego, California, United States
    Delivered strategic insights through medical benefit (diagnostic, pharmacy) policy analysis and payer stakeholder research to inform and optimize precision medicine diagnostic market access strategies.
  • Marine Street Research Llc
    Consultant, Business Development (Fraym)
    Marine Street Research Llc Aug 2023 - Dec 2023
    San Diego, California, United States
    Advised on development of new business vertical & partnership strategy to leverage hyperlocal, geospatial data to inform clinical trial decision-making and accelerated enrollmentDeveloped value dossier, pitch decks and outreach strategy to attract new clients in the biopharma industry.
  • Illumina
    Manager, Alliances & Market Access
    Illumina May 2022 - Sep 2023
    San Diego, California, United States
    Managing global Alliances in Companion Diagnostic (CDx) development and commercialization for Oncology therapeutics, contributing to revenue targets and delivering on Illumina's precision medicine strategy.Expanded role to support strategic projects for Market Access Strategy and Operations team. Led evidence reviews and developed coding reference tool for Comprehensive Genomic Profiling (CGP) to inform payer engagement and coding strategies. Gained knowledge and experience in coverage, coding and reimbursement.
  • Johnson & Johnson
    Global Strategic Partnerships Manager
    Johnson & Johnson Sep 2021 - May 2022
    Los Angeles Metropolitan Area
    Secured and managed strategic partnerships in TB and COVID-19 with key focus on accelerating patient access to care through digital innovation and data science.
  • Johnson & Johnson
    Strategy & Innovation Program Manager
    Johnson & Johnson Jul 2020 - Sep 2021
    Chief of Staff to Global Head, Consumer-Centered Strategy & Innovation.Led strategic planning and execution to deploy commercial capabilities in emerging markets to find and accelerate patients into diagnosis and appropriate care.
  • Johnson & Johnson
    Global Project Leader
    Johnson & Johnson Jun 2019 - Jul 2020
    New Brunswick, New Jersey
    Managed strategic relationships with key tuberculosis (TB) stakeholders. Supported Global Head of TB Programs and Partnerships to develop and implement a strategy to most effectively partner with critical stakeholders to support TB franchise.
  • Johnson & Johnson
    Technology Leadership Development Program
    Johnson & Johnson Jun 2017 - May 2019
    New Brunswick, Nj
    2-year rotational leadership program to develop high-potential talent in the enterprise. Promoted within first year. Developed strategic roadmap for digital behavioral change techniques, including but not limited to Social Nudging, Gamification, Rewards & Incentives, to increase effectiveness of digital interventions for Orthopedics & Bariatrics.Scoped, piloted, and delivered adaptive digital solution incorporating ML and AI to personalize and optimize patient engagementSupervised team of 7 interns to deliver and test technology prototypes across enterprise to inform development of digital solutions at scale.
  • Johnson & Johnson
    Epidemiology & Data Sciences Graduate Intern
    Johnson & Johnson Jun 2016 - Jun 2017
    Titusville, Nj
    Mapped and analyzed the distribution of resources for serious mental illness at the county level in the US to understand gaps in available care and inform service delivery and clinical trial planning.

Caroline (Baratz) Sousa, Mph Education Details

Frequently Asked Questions about Caroline (Baratz) Sousa, Mph

What company does Caroline (Baratz) Sousa, Mph work for?

Caroline (Baratz) Sousa, Mph works for Cepheid

What is Caroline (Baratz) Sousa, Mph's role at the current company?

Caroline (Baratz) Sousa, Mph's current role is Market Access Strategy.

What schools did Caroline (Baratz) Sousa, Mph attend?

Caroline (Baratz) Sousa, Mph attended Tufts University, Columbia University Mailman School Of Public Health, University Of California, San Diego.

Who are Caroline (Baratz) Sousa, Mph's colleagues?

Caroline (Baratz) Sousa, Mph's colleagues are Thai Quach, Steve Lee, Adriana Attie, Msc., Thi Tran, Mohd Fairuz Bin Jusoh, Megan Liou, Nima Farhi.

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