Caroline (Baratz) Sousa, Mph Email and Phone Number
Deeply passionate about driving access to care for patients.I have built and managed strategic partnerships in the biopharma industry (incl. pharma and diagnostics) for 8 years. With training in epidemiology and health economics, I have deep analytical roots with raw talent for converting complex data into clear insights and inspiring cross-functional teams to action.
Cepheid
View- Website:
- cepheid.com
- Employees:
- 2630
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Senior Manager, Market Access Strategy & Payer Value MarketingCepheid Sep 2024 - PresentResponsible for building capabilities for value and access marketing as well as Market Access Strategy development to support Cepheid's innovative products. -
Lead & Founder, Market Access Strategy & Business DevelopmentMarine Street Research Llc Aug 2023 - PresentSan Diego, California, United StatesProviding advisory services in business development, strategic partnerships and market access strategic projects including medical policy and evidence reviews, presentation development, and outreach strategy to clients in the life sciences industry.
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Market Access Research & Strategy (Optum Genomics)Marine Street Research Llc Apr 2024 - Sep 2024San Diego, California, United StatesDelivered strategic insights through medical benefit (diagnostic, pharmacy) policy analysis and payer stakeholder research to inform and optimize precision medicine diagnostic market access strategies.
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Consultant, Business Development (Fraym)Marine Street Research Llc Aug 2023 - Dec 2023San Diego, California, United StatesAdvised on development of new business vertical & partnership strategy to leverage hyperlocal, geospatial data to inform clinical trial decision-making and accelerated enrollmentDeveloped value dossier, pitch decks and outreach strategy to attract new clients in the biopharma industry.
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Manager, Alliances & Market AccessIllumina May 2022 - Sep 2023San Diego, California, United StatesManaging global Alliances in Companion Diagnostic (CDx) development and commercialization for Oncology therapeutics, contributing to revenue targets and delivering on Illumina's precision medicine strategy.Expanded role to support strategic projects for Market Access Strategy and Operations team. Led evidence reviews and developed coding reference tool for Comprehensive Genomic Profiling (CGP) to inform payer engagement and coding strategies. Gained knowledge and experience in coverage, coding and reimbursement. -
Global Strategic Partnerships ManagerJohnson & Johnson Sep 2021 - May 2022Los Angeles Metropolitan AreaSecured and managed strategic partnerships in TB and COVID-19 with key focus on accelerating patient access to care through digital innovation and data science. -
Strategy & Innovation Program ManagerJohnson & Johnson Jul 2020 - Sep 2021Chief of Staff to Global Head, Consumer-Centered Strategy & Innovation.Led strategic planning and execution to deploy commercial capabilities in emerging markets to find and accelerate patients into diagnosis and appropriate care. -
Global Project LeaderJohnson & Johnson Jun 2019 - Jul 2020New Brunswick, New JerseyManaged strategic relationships with key tuberculosis (TB) stakeholders. Supported Global Head of TB Programs and Partnerships to develop and implement a strategy to most effectively partner with critical stakeholders to support TB franchise. -
Technology Leadership Development ProgramJohnson & Johnson Jun 2017 - May 2019New Brunswick, Nj2-year rotational leadership program to develop high-potential talent in the enterprise. Promoted within first year. Developed strategic roadmap for digital behavioral change techniques, including but not limited to Social Nudging, Gamification, Rewards & Incentives, to increase effectiveness of digital interventions for Orthopedics & Bariatrics.Scoped, piloted, and delivered adaptive digital solution incorporating ML and AI to personalize and optimize patient engagementSupervised team of 7 interns to deliver and test technology prototypes across enterprise to inform development of digital solutions at scale. -
Epidemiology & Data Sciences Graduate InternJohnson & Johnson Jun 2016 - Jun 2017Titusville, NjMapped and analyzed the distribution of resources for serious mental illness at the county level in the US to understand gaps in available care and inform service delivery and clinical trial planning.
Caroline (Baratz) Sousa, Mph Education Details
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Health Economics And Outcomes Research -
Epidemiology -
Pre-Medicine, Anthropology
Frequently Asked Questions about Caroline (Baratz) Sousa, Mph
What company does Caroline (Baratz) Sousa, Mph work for?
Caroline (Baratz) Sousa, Mph works for Cepheid
What is Caroline (Baratz) Sousa, Mph's role at the current company?
Caroline (Baratz) Sousa, Mph's current role is Market Access Strategy.
What schools did Caroline (Baratz) Sousa, Mph attend?
Caroline (Baratz) Sousa, Mph attended Tufts University, Columbia University Mailman School Of Public Health, University Of California, San Diego.
Who are Caroline (Baratz) Sousa, Mph's colleagues?
Caroline (Baratz) Sousa, Mph's colleagues are Thai Quach, Steve Lee, Adriana Attie, Msc., Thi Tran, Mohd Fairuz Bin Jusoh, Megan Liou, Nima Farhi.
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