Cara Beth Stein-Drago Email & Phone Number

Florida, United States

Pawtucket, Ri, Us

Pawtucket, Ri, Us

Pawtucket, Ri, Us

West Newton, Massachusetts, Us

• Responsible for planning, development and implementation of marketing strategies and communications, marketing promotions, special events and public relations for retail stores resulting in $17 million in US retail sales.• Led planning, development and implementation of store remodels for US retail environments.• Directed a team, guiding them in the analytical process and the development of business and/or customer insights to personalization plans, as well as merchandising strategies.• Facilitated training and an entrepreneurial approach throughout the field organization, resulting in an average conversion increase of 10% over LY.• Created and oversaw the development and implementation of support materials, collateral and services.

Delft, Zuid-Holland, Nl

• Generated and executed marketing strategy to successfully increase sales in coordination with company’s commercial calendar.• Created partnership with Metro South Chamber of Commerce to help increase awareness of the IKEA brand and range by sponsoring the Small Business Expo .• Merged with the Women’s Leadership Exchange to host Boston Business Conference. • Partnered with South Shore Women’s Network to create Home Furnishing Seminars.• Acquired $2.5mil in sales the first year.• Designed Home Furnishing training classes to share specialized product and home furnishing knowledge.

Delft, Zuid-Holland, Nl

• Directed the creative development process by authoring briefs, creating and tracking timelines, developing thoughtful budgets (tied to KPI), protecting brand voice and images, and gaining approvals from retail partners.• Actively worked with store management team to create budgets, business and marketing plans, pricing strategies and project management details.• Managed planning and implementation of all remodels for retail store environments based on consumer buying behavior and home furnishing trends.• Led, trained and Inspired Interior Design, Visual Merchandising, Graphic Design and Carpentry teams totalling 25 employees, including 4 managers.• Built strong cross-functional (both internal and external) relationships.

Digital Media And Marketing Certificate, Digital Communication And Media/Multimedia

Bachelor Of Arts (B.A.), Graphic Design

Interior Architecture/Design