Colleen Burns Email & Phone Number

Silver Spring, Md, Us

Description: Oversight of the Pricing, Planning and Operational functions for the Ad Sales support teams. Implement best practices for identifying use of our primary asset, our inventory. Leadership and development for team of 3 Directors, 2 Managers and their support staff.Key achievements: Bringing all key Ad Sales support functions under one umbrella for seamless integration, process improvement and in house training for cost savings and targeted staff development.Creation of policy & procedure, process improvement, project management.Develop business analytics models to support pricing and inventory strategies specific to each media market.Leadership, staff recruitment & development, team building including multiple internal promotions and creation of Business Analytics role.

Silver Spring, Md, Us

New York, Us

Description: Provided guidance to Senior Sales and Financial Leadership teams by identifying opportunities and risks through developed inventory and revenue drivers. Assessed programming valuations based on value earned basis for potential corporate acquisitions and current schedule management. Led and developed team of 7 managers and analysts. Key achievements: Conceived and implemented inventory pricing strategy for Scatter market, allowing for key reserves providing millions of available dollars across DCI portfolio. Developed and executed sales and forecasting strategies based on key metrics Led initiatives for Inventory Management, Rate Card Pricing and Analytics for DCI’s US Network portfolio

New York, Us

Description: Directed annual budget process for DCI US Networks portfolio from start of fiscal year through rollup and presentation to key stakeholders including CEO, Network General Managers, and Corporate Officers. Lead multi-million dollar Networks Ad Sales revenue portfolio’s modeling/analytics process for weekly forecasting. Key achievements: Developed and initiated spectrum of budget and forecast models as foundation for DCI’s strategic Revenue Reporting and Analytics Created and enhanced strategic and contextual reporting for evolving needs of Senior Sales and Finance Management teams

New York, Us

Description: Produced key commentary via initiated processes designed to provide oversight of Weekly Revenue and Sales Metric Reporting for Ad Sales leadership presentations to DCI Senior Management. Cultivated and grew key internal senior relationships with Network Finance/CFO, Sales Management teams, Research, and Corporate Financial Planning & Analysis team. Key achievements: Created core series of presentations, reports, analytics and trend driven materials to service production and distribution to client base IT liaison through Business Intelligence tool development for data warehousing project

New York, Us

Description: Senior Manager, Ad Sales Business Planning  2004 – 2006 Senior Manager, Ad Sales Revenue Analytics  2002 – 2004 Senior Manager, Ad Sales Pricing  2001 – 2002 Manager, Ad Sales Pricing  2000 – 2001 Specialist/Senior Analyst/Analyst, Ad Sales Planning  1997 – 2000 Key achievements: Progressed steadily assuming greater organizational role with each new opportunity. Recognized as key player with valuable front line experience moving into Director position in 2006.

Description: Data research team member for 4 major market television stations which produced analytics for audience tracking, trending and forecasting.

Description: Data research team member for 4 major market television stations which produced analytics for audience tracking, trending and forecasting.

Master Of Arts (M.A.), History

Bachelor Of Arts (B.A.), History/English