Colleen Burns Email and Phone Number
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My primary focus is as an advocate for team development with emphasis on collaboration. Proven track record for creating a positive workplace culture and building tomorrow’s leader through engagement and investment in people.Built the Ad Sales support foundation at TV One by bringing multiple functions under one umbrella to more successful steward the business, effectively build internal and external client relationships and to assist with driving revenue and maintaining value.Data analytics expert and strategic leader in a spectrum of advertising sales support and financial planning roles. Creative problem solver who uses strong verbal and written communication skills to create efficient processes that result in both inventory and revenue maximization and managed savings. The keen ability to simplify complex data to allow for maximum impact and the passion for mentoring others to be able to do the same.Core CompetenciesLeadership Strategic Planning Inventory MaximizationIncreasing Revenue PotentialData Visualization Budgeting Goal Setting & Attainment Team/Relationship Building Team ManagementProblem Solving Quantitative/Qualitative Analysis Resource Management Cost Reduction
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Vp, Ad Sales Planning & Commercial OperationsTv One Jan 2017 - PresentSilver Spring, Md, UsDescription: Oversight of the Pricing, Planning and Operational functions for the Ad Sales support teams. Implement best practices for identifying use of our primary asset, our inventory. Leadership and development for team of 3 Directors, 2 Managers and their support staff.Key achievements: Bringing all key Ad Sales support functions under one umbrella for seamless integration, process improvement and in house training for cost savings and targeted staff development.Creation of policy & procedure, process improvement, project management.Develop business analytics models to support pricing and inventory strategies specific to each media market.Leadership, staff recruitment & development, team building including multiple internal promotions and creation of Business Analytics role.
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Vice President, Pricing & PlanningTv One Jun 2016 - Jan 2017Silver Spring, Md, Us
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Senior Director, Ad Sales Inventory Strategy & OperationsDiscovery Communications Sep 2014 - Oct 2015New York, UsDescription: Provided guidance to Senior Sales and Financial Leadership teams by identifying opportunities and risks through developed inventory and revenue drivers. Assessed programming valuations based on value earned basis for potential corporate acquisitions and current schedule management. Led and developed team of 7 managers and analysts. Key achievements: Conceived and implemented inventory pricing strategy for Scatter market, allowing for key reserves providing millions of available dollars across DCI portfolio. Developed and executed sales and forecasting strategies based on key metrics Led initiatives for Inventory Management, Rate Card Pricing and Analytics for DCI’s US Network portfolio -
Director, Ad Sales FinanceDiscovery Communications Jun 2008 - Aug 2014New York, UsDescription: Directed annual budget process for DCI US Networks portfolio from start of fiscal year through rollup and presentation to key stakeholders including CEO, Network General Managers, and Corporate Officers. Lead multi-million dollar Networks Ad Sales revenue portfolio’s modeling/analytics process for weekly forecasting. Key achievements: Developed and initiated spectrum of budget and forecast models as foundation for DCI’s strategic Revenue Reporting and Analytics Created and enhanced strategic and contextual reporting for evolving needs of Senior Sales and Finance Management teams
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Director, Ad Sales PlanningDiscovery Communications May 2006 - May 2008New York, UsDescription: Produced key commentary via initiated processes designed to provide oversight of Weekly Revenue and Sales Metric Reporting for Ad Sales leadership presentations to DCI Senior Management. Cultivated and grew key internal senior relationships with Network Finance/CFO, Sales Management teams, Research, and Corporate Financial Planning & Analysis team. Key achievements: Created core series of presentations, reports, analytics and trend driven materials to service production and distribution to client base IT liaison through Business Intelligence tool development for data warehousing project
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Senior Manager, Ad Sales Business Planning (Early Career Progression Through Dci Tenure)Discovery Communications Feb 1997 - Apr 2006New York, UsDescription: Senior Manager, Ad Sales Business Planning 2004 – 2006 Senior Manager, Ad Sales Revenue Analytics 2002 – 2004 Senior Manager, Ad Sales Pricing 2001 – 2002 Manager, Ad Sales Pricing 2000 – 2001 Specialist/Senior Analyst/Analyst, Ad Sales Planning 1997 – 2000 Key achievements: Progressed steadily assuming greater organizational role with each new opportunity. Recognized as key player with valuable front line experience moving into Director position in 2006.
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Research Analyst, Ad Sales ResearchBuena Vista International Television Inc. Sep 1995 - Feb 1997Description: Data research team member for 4 major market television stations which produced analytics for audience tracking, trending and forecasting. -
Research Analyst, Ad Sales ResearchPetry Television Oct 1994 - Aug 1995Description: Data research team member for 4 major market television stations which produced analytics for audience tracking, trending and forecasting.
Colleen Burns Skills
Colleen Burns Education Details
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St. John'S UniversityHistory -
St. John'S UniversityHistory/English
Frequently Asked Questions about Colleen Burns
What company does Colleen Burns work for?
Colleen Burns works for Tv One
What is Colleen Burns's role at the current company?
Colleen Burns's current role is VP, Ad Sales Pricing, Planning, Analytics and Operations.
What is Colleen Burns's email address?
Colleen Burns's email address is co****@****hoo.com
What is Colleen Burns's direct phone number?
Colleen Burns's direct phone number is +171865*****
What schools did Colleen Burns attend?
Colleen Burns attended St. John's University, St. John's University.
What skills is Colleen Burns known for?
Colleen Burns has skills like Strategy, Advertising, Management, Forecasting, Digital Media, Analytics, Television, New Media, Marketing, Strategic Planning, Budgets, Competitive Analysis.
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