Sr. Director Of Product Management
Boston, Massachusetts, Us
Embark is the leading dog DNA test, helping families understand the breed makeup and genetic health of their beloved pets. Over four years with Embark, I helped grow annual top-line revenue by 8x, leading to the pet industry’s biggest ever Series B raise of $75M on a $700M valuation.* Helped grow annual top-line revenue from $10M to $75M, leading to the pet industry’s biggest ever Series B raise of $75M on a $700M valuation.* Devised and implemented SEO & content growth strategies, leading to 400% channel growth in ~18 months.* Led teams responsible for delivering genetic predictions leveraging 500 billion data points daily and led improvements to the health offering—going from 200 to 230 health conditions (outpacing all competitors) and introduced the market’s first-ever polygenic risk factors.* Built BI infrastructure and reporting for marketing performance and product efficacy to enable data-driven decision-making for the whole team.* Helped to grow the product team from 4 to 20, adding critical product analytics and product design specialists.