Marketing role that partners across Sales, Marketing and IT to drive transformational lead management initiatives that align stakeholders around how data is leveraged, technology and automation to streamline Sales and Marketing processes to deliver greater efficiencies and effectiveness in acquiring and retaining Partners.Key responsibilities:-Deliver relevant and increasingly personalized experiences for Mutual Funds, Retirement Solutions and Life- focusing on the full experience of the Nationwide Sales team and the end target -Lead the work to partner with Marketing and Sales across Mutual Funds, Life and Retirement Solutions to redefine business process and leverage new capabilities, which has driven increases in partner engagement and improved speed to market by 50%-Lead the development of partner experience strategies focused on driving shared Marketing and Sales outcomes for the Mutual Funds, Retirement Solutions and Life business lines-Co-lead the Retirement Solutions PEP Transition project, including strategy and planning for future Salesforce sales user processes-Consult on audience strategy and mange audience segmentation and activation in partnership with CPM and OCA teams-Plan/conduct learning sessions for Salesforce Marketing Cloud/Pardot strategy and best practices-Own the delivery and integration of an event activation platform to support key firm relationships

Marketing role that partners across Sales, Marketing and IT to drive transformational lead management initiatives that align stakeholders around how data is leveraged, technology and automation to streamline Sales and Marketing processes to deliver greater efficiencies and effectiveness in acquiring and retaining Partners.Key responsibilities:-Deliver relevant and increasingly personalized experiences for Retirement Solutions and Life- focusing on the full experience of the Nationwide Sales team and the end target -Lead the work to partner with Marketing and Sales across Life and Retirement Solutions to redefine business process and leverage new capabilities, which has driven increases in partner engagement and improved speed to market by 50%-Lead the development of partner experience strategies focused on driving shared Marketing and Sales outcomes for the Retirement Solutions and Life business lines-Co-lead the Retirement Solutions PEP Transition project, including strategy and planning for future Salesforce sales user processes-Consult on audience strategy and mange audience segmentation and activation in partnership with CPM and OCA teams-Plan/conduct learning sessions for Salesforce Marketing Cloud/Pardot strategy and best practices-Own the delivery and integration of an event activation platform to support key firm relationships

- Strategist and owner of variable annuity campaigns within the Annuities group- product launches and updates, NAIC Training projects, Firm communications and web initiatives - Annuity Team consultant for external agency projects- advertising agencies and video production companies -Partnered with Channel Marketing Directors to support focus firm marketing plans and partner firm needs -Project Strategy lead for IT implementation of the Flexibility rate sheet project which increased speed to market by 80%-IPS Associate Advisory Board Member 2016-17, NF Marketing Ohio Hunger Relief Campaign- 2017

Execution of campaigns for the Annuities group- email, brochures, sales materials, rate sheets

Scoped, planned and monitored budget/effort of oncology advertising projects including print ads, collateral, videos and trade show booth experiences Responsible for all vendor relationships, including, but not limited to print production

Provided strategic, operational and financial oversight for all work for my assigned clients.• Experience Design & Development: Oversaw delivery of website design and development, from information architecture and concept development, to quality assurance testing and launch.• Email: Managed design/development of email and CRM campaigns including creative development, launch, measurement and optimization.• Mobile: Oversaw delivery of mobile web and native app experiences on behalf of clients.• Responsible for creation and maintaining of accurate project plans, budget tracking and reporting, Risk and Issue Management, accurate scoping and estimating, and ensuring resources are allocated appropriately within the project• Ensure the appropriate resources are in place and that work is conducted in timely fashion, within approved scope and budget while exceeding the clients’ expectationsNotable Clients: Ace Hardware, Wendy’s, Shaw Floors

Was responsible for developing and maintaining relationships with pharmaceutical manufacturers while providing consultation on how to best utilize and deploy the Cardinal Health MMS marketing programs which provide direct access to physicians, pharmacists and other health care providers.

Client lead and project manager at start up full-service interactive agency on projects including- website design & development, branding / introduction campaigns, product marketing, search engine strategy and implementation, website management and optimization, media strategy and social media/ marketing message management.Brightstar Interactive is a full-service interactive agency specializing in helping our clients revolutionize their communications, their brands, and ultimately their business. Services include website design & development, branding / introduction campaigns, product marketing, search engine strategy and implementation, website management and optimization, media strategy and social media/ marketing message management. Our motto: If it don’t work………fix it! We help to build businesses…..not just websites! Specialties:BRANDING | WEB DESIGN AND DEVELOPMENT | INTERACTIVE AGENCY | INTERNET MARKETING | STRATEGIC ONLINE MARKETING | SOCIAL MEDIA CAMPAIGNS| CREATIVE INTERACTIVE SOLUTIONS | SOCIAL MEDIA SOLUTIONS | PRINT MEDIA | PROMOTIONAL PRODUCTS | BUSINESS CARDS | BROCHURES | PRINTING | ADVERTISING LAYOUTS | SEO | SEM | WEBSITE MAINTENANCE

Generated new business with both new and existing clients for boutique video production company by establishing needs and providing solutions. Other duties included client service, project management, and development of policies and procedures.

• Managed television advertising account relationships and negotiations using hands on approach• Developed targeted new business relationships while focusing on client needs and ROI• Provided marketing consultation to clients by introducing new ideas, products and strategiesNotable Clients: FrontRoom Furnishings, Bedrooms First, Meijer, Fifth Third Bank, Cedar Point, Nationwide Arena, Bath Fitter, Oglebay Resort, King’s Island

I was the main point of contact for the two largest clients, large retailers. I managed their ecommerce presence, along with warehousing, fulfillment and customer service centers. Speed provides total ecommerce solutions for retailers.

Board Member on behalf of The Dispatch Printing Company

I began as a territory AE and transferred within the company to the radio division, spending two years there. I then came back to the newspaper division with a promotion to the Key Segment of Health Care. I exceeded my sales goal 23 of the final 24 months with the newspaper before transferring to radio.

• Managed newspaper/radio advertising account relationships and negotiations• Developed targeted new business client relationships• Provided marketing consultation to clients• Coordinated convergence projects with other Dispatch properties• Supervised client billing and collection• Sold special products (i.e. Internet, Special Sections, Niche Products, Special Events)

• Managed/developed print projects- magazine/newspaper ads and collateral• Performed print production function on all projects• Supervised billing, budgets and estimates• Assisted with strategic planning• Developed and executed media plans

• Edited and programmed business unit Intranet site• Assisted with rollout/implementation of “new look” marketing materials• Provided input for new Web site for business unit• Conducted business line research projects• Managed collateral projects for business unit• Participated in implementation/execution of business unit media plan

• Managed/developed print projects- magazine/newspaper ads, collateral and outdoor• Managed/developed broadcast projects- television and radio• Supervised billing, budgets and estimates• Assisted with strategic planning and media schedule development• Assisted on interactive and new business efforts

• Implemented content updates on Web site• Assisted in marketing effort for Big Six accounting firm's Web site• Developed and executed special projects on Web site

• Managed local advertising for distributors for a large international company• Managed national and local advertising projects for a major non-profit museum• Assisted on advertising projects for a large, regional insurance company