Chris Butler Email & Phone Number

Halifax, Nova Scotia, Canada

Halifax, Nova Scotia, Canada

• Managed a team of Category Advisors, focused on driving category initiatives and business results.• Mentored the integration of customer, shopper, and category information to identify key issues/business opportunities and primary business drivers. • Led analytic support for sales planning, and continually worked to improve the value of internal insights to support the business teams.

Toronto, Canada Area

• Worked with key Retail partners (Loblaws, Sobeys) to lead business analysis, and provide insights to drive KraftHeinz products and retailer volume/profit growth• Engaged cross-functionally with sales planning, continually working to improve the value of business, building insights into everyday decisions• Provided strategic direction to the Customer Business Teams to drive sales of KraftHeinz product

Missisauga

• Created value by developing customer analyses and merchandising opportunities for strategic Loblaw CPG partners and clients, including Kraft/Heinz, Unilever, General Mills, Coca-Cola, Parmalat, Piller's & other CPG clients• Presented data-driven retail insights, providing conclusions and recommendations based off customer-centric loyalty data

Markham

• Analyzed pricing, promotion, distribution and assortment strategies• Presented overviews and trends for Senior Leadership and Category Management teams• Provided group and individual training on Nielsen tools, approaches & methodologies

Markham, Ontario

• Assisted in the preparation of data summaries and special analyses, helping clients gain insights into their business objectives• Clients included Loblaw, Macs, Longos, 711, Esso, Katz, & Suncor

• Provided insights using different reporting methods to support major foodservice clients such as P&G, Kraft, High Liner, Heinz, PepsiCo etc.