Caleb B.W. Caswell Email & Phone Number

Edmonton, Alberta, Canada

-Participates in the strategic planningof marketing campaigns and projects specific to AMA's digital content, including but not limited to landing pages, articles, campaign strategies, proposals, and funnels-Utilizes SEO best practices to raise content visibility and Google Analytics to adjust strategy-Manages/headhunts external freelancers-Leads digital initiatives into the application of new media and content styles (video, podcast, social media, etc.) -Serves as mentor to Digital Copywritesr 1 & 2 for writing improvements and best practices-Maintains relationships with third-party vendors who provide project deliverables and scope-Presents self-led strategies to executive leadership-Works with UX, SEO, marketing, and other team members to provide digital content support -Pursuing ChatGPT and other AI implementation into content strategies and regular application-In six years, increased amatravel.ca's content library from 40 to over 500 articles. -Doubled overall online engagement in that time.-Has completed numerous content creation campaigns.

Edmonton, Canada Area

As the Digital Copywriter, I am a pillar member of my team. I not only create the content requested by our team coordinators, specialists, and manager, but I also serve as the major touchpoint for our website (consisting of 1400+ pages), creative strategist for all things digital content, and manager for our team of freelance copywriters for whom I source talent and edit. -Manage a team of freelance copywriters-Build relationships with external stakeholders during FAM opportunities -Write using current SEO practices while monitoring performance using numerous tools, including Google Analytics-Design long-term content strategies based on content/audience needs-Deliver presentations around communications and marketing strategies-Balance the needs of our internal comms style + external stakeholder messaging + the needs of our audience in every piece of content -Combine longform content efforts with those of our Social Media and Email strategists for maximum performance-Write internal content (this includes longform articles, listicles, radio ads, emails, bios, magazine articles, announcements)

Toronto, Canada Area

Nomnivore Inc. is a game manufacturer specializing in tabletop RPGs. Their main series, Emberwind, is a Dungeons-&-Dragons-like roleplaying game, where players journey through the floating continents of Axia, following along with the campaign books (no DM required!) and choosing how they want to play. In my role as a writer/editor, I: -create storylines for main characters, foes, and settings to expand the world of Axia, the world where Emberwind takes place-receive edits from professional editors and work in collaboration with numerous shareholders to balance their input while making the best piece possible-write to tight deadlines within a broader calendar-edited other writers' work while maintaining their voice and creating a positive space for improvement (it's never a mistake -- it's an opportunity) -suggest improvements to scenes and character motivations that align with story themes and character arcs-developed a large campaign, complete with puzzle mechanics that develop over time, that is structured around story beats and player inputCharacter Lore piece https://www.emberwindgame.com/lore-archive-tooth-and-claw-tyrellas-origin/Foe Lore piecehttps://www.emberwindgame.com/lore-archive-bestiary-series-grief-of-the-father/

Edmonton, Canada Area

Mr. Derk is a boutique menswear arm of Derks Fine Group of Companies. It provides Edmonton with bespoke suits, high-quality off-the-rack options, and access to products that require an introduction to truly appreciate the craftsmanship evident in every stitch. In my time as social media manager, I: -provided creative direction for visual content (web and photo)-posted content to the company's Instagram account-wrote copy for the newsletter, blog, and Instagram posts-researched current trends and the craft of menswear -wrote scripts for video content, including the start of The Glass video series -interviewed subjects on camera for the video

Edmonton, Canada Area

When the show is over, musicians tear down the stage (that just means wrapping cables and putting away instruments, not burning down the bar). While tearing down, they talk about the show honestly -- what they liked, what could have been better. The Tear Down podcast sought to capture that honesty in a frank and comfortable conversation about music, musicians, and Edmonton itself. The Tear Down podcast was simple in concept: take an Edmonton-based musician to a local show, then... talk about it. While creating the Tear Down podcast, I: -interviewed numerous local musicians and members of the music industry to discuss Edmonton and the larger implications of their role in our community-recorded the podcast and had the files professionally edited -maintained a presence on Soundcloud and iTunes, while updating a host site -reached out to local acts to include their music in the podcast

Edmonton, Canada Area

BioWare is a AAA, Edmonton-based video game studio that created the titanic IPs of Dragon Age, Mass Effect, and Anthem. Recipient of numerous Game of the Year Awards, BioWare is considered a forerunner of expansive video game worlds that focus on intricate narratives that have created a unique brand within the industry. As a QA Tester with BioWare, my job involved: — communicating issues with the product to its developers while using their specific industry terminology— suggesting improvements to the product from a junior position (meaning respectfully, and in the proper context)— overseeing one particular area of development and becoming the touchpoint for over 50 employees for that area— working 60+ hour weeks for a month until the project was considered done— playing video games for 11 hours a day (not as easy as it sounds)— maintaining a positive attitude that keeps the team motivated and moving forward

Edmonton, Alberta

— distilling the lore of BioWare's Dragon Age series from the fan-made wiki, which spans about 12,500+ articles, into several pages for the Dragon Age Keep app (I did not write the app in full, only added content for a later update)— formatting content to previously set guidelines— writing/editing the entire copy for a large-scale project which will be described here upon its release

Edmonton, Ab

The advertising arm of Odvod Publishing, home of Edmonton's Avenue magazine, Odvod Media provided print and web advertising services to numerous businesses across Edmonton, whether creating advertisements suited to the magazine or bespoke websites built to the specifications of unique clients, including Cite Ballet, Bon Ton Bakery, and many more. -Writing ad copy for radio, print, and online mediums-Editing proposals for customer projects-Branding companies-Increasing Odvod's Twitter/Blog traffic

Edmonton, Ab

-Testing BioWare IP's for possible glitches (including software, story, etc) -Communicating to the programmers possible issues with the game/offering solutions

Edmonton, Canada Area

-Writing pieces that concern Alberta oil workers and clientele

Have written for several other publications under the Venture Publishing banner, such as Alberta Oil, Hero Magazine, and Aspire Magazine.

Odvod Publishing

Introductory Magazine Editorial positionResponsibilities: Food ReviewFact CheckingProofreading/Substantive EditingFront of Book/Feature Writing General Horseplay

Edmonton, Ab

Editing anthologies-The 2012 Calvary Baptist Advent Collection-WordsWorth 2012 Anthology "An Inexhaustible Itch" collections, 1-2Formatting into book form (familiar with Blurb software)

-Gave reviews of some of the indiest brit-pop bands you've never heard of

Writing articles of various topics, using key phrases to gain search engine attention.

Writing Grant Proposals, reading/editing grant manuscripts, advising writers on grant writing, mail room responsibilities

working on a weekly schedule with tight deadlinespreparing orders well in advancecommunicating with other departments to complete ordersassisting departments when in need of help, multitasking roleskeeping calm in a high stress environment

-Studied both professional music and numerous styles of writing and communications

Applied Bachelor Of Communications, Professional Writing

Education record

Education record