Building an ID-less approach to healthcare advertising in TV and beyond.

Game Day Digital manages a portfolio of web businesses in a variety of niches that total over 2 million pageviews per month.

COE is run by a husband and wife team that creates and maintains a large portfolio of digital properties, focusing primarily on the DIY and home improvement niches. Primary tasks include SEO, site maintenance, and application development on the Wordpress platform.

In 2021, I became a Technical Advisor with BIG HAPPY, helping the team build their first internal and external application for managing their growing suite of ground-breaking creatives.

Providing engineering and business support for the Entertainment Assets division within Red Ventures.

Created the NoCable brand of websites and smartphone apps to help consumers "Cut the Cord" from their expensive Cable TV contracts. NoCable has grown from a side hustle into the most complete and leading cord cutting resource online today.In February 2020, NoCable was sold to Red Ventures.

After Claritas's acquisition of Barometric, I was placed in charge of the Data Engineering team. This team had the key integration task to combine various platforms and technologies stemming from the other acquisitions by Claritas. A top priority of my team was dedicated to the inception, building and growth of the proprietary Consumer Identity/Device Graph utilizing all data assets of the combined company.

Spun out of an internal AdTheorent product, I was the original developer and creator of the attribution engine and all associated tracking products that became the Barometric platform. I led the entire technology team that was dedicated to advancing attribution and media tracking inside the diverse advertising ecosystem.Our most ambitious development was building our proprietary device (mobile, desktop, OTT, household) graph that was used to power all of Barometric's cross-device capabilities. It was built from the ground up with our small five person technology team within months of our split from the AdTheorent parent company.In December 2018, my co-founders and I navigated a successful exit of this business to Claritas.

My day-to-day work involved wearing many hats, as AdTheorent was a fast-moving company that grew exponentially over the 5 years I was employed. This included:* Managed the entire AdTheorent Technology team* Responsible for building the Pittsburgh office and the hiring of 16 team members* Responsible for developing and maintaining technology roadmap* Company-wide communication of our technical capabilities, challenges and milestones* Created and maintained a multi-million dollar technology budget* Fully integrated cloud infrastructure (AWS) focusing on cost efficiency and scalable products when building the attribution tracking platform.* Designed all our client facing product user interfaces (UIs)In February 2017, I led all technology work throughout the due diligence process for the strategic investment by HIG Growth Partners.

* Lead the full development life-cycle of projects centered on mobile tracking and app deeplinking * Built highly dynamic ads and landing pages for clients on an ad-hoc basis* Maintained all internal and external websites & applications.

Lead a team of seasoned developers and managed all aspects of the front and back-end development including custom built PHP applications, high profile websites, pixel-perfect HTML5/CSS3 and IOS mobile apps.

Oversaw a team dedicated to the production support for the lending application at the Bank of New York Mellon Securities Lending division that handled millions of trades a month.

Worked as a part of a team that was solely dedicated to the support of a UNIX based trading system. Performed updates, code changes and general maintenance for this application. Also took a leading role in the migration of the legacy BNY users and data over to the Mellon trading system Global One.

IT and desktop support helpdesk for internal Mellon users in the New York and New Jersey region.

Troubleshoot network connectivity problems for students in the University dorm rooms.