Sales leadership. Billboard Sales. Consulting. Location Services. Design. Deal Maker.

Serve as a sales, marketing, social media, fundraising consultant, proposal writer and trainer for 9 businesses in the Chattanooga, TN and Toledo, OH markets to help companies develop and achieve marketing, branding, advertising and sales goals. Impact on sales has been $775k. Identified client advertising needs and created presentations based on features and benefit of the product in conjunction with the client budget and goals. Companies ranged in size from 1-250 employees.Key Accomplishments/Achievements• Consulted for and sold print and digital advertising for the Chattanooga Times Free Press. Trained sales reps on creative selling techniques and the consultative selling approach using a revamped Customer Needs Analysis process. • Surpassed team and individual goals by achieving 103% overall sales to goal and 113% on digital sales, utilizing value-based advertising solutions including digital display advertising, SEO, SEM, reputation Management, Social Media, Email, etc.• Grew market share within existing territories through a combination of acquiring new business, activating churn business, increasing current spending while increasing client satisfaction. Also sold bundled and custom solutions.• Consulted with and sold billboard and digital advertising for Fairway Outdoor Advertising and became the top new business sales executive, selling $250k in less than 9 months on a $11k/month goal. • Trained account executives and territory managers on high energy sales tactics, goal setting, and achievement resulting in an increase of 10% year over year.• Sold digital advertising and point of sale systems.• Consulted for the Red Cross assisting with several fundraising projects.

VP of Sales for Trailhead WestI lead a team of Account Executives and managers that sell Digital and Vinyl billboards.

I lead an extraordinary team in Central and AL/FL regions!

I cover the state of Alabama with our digital and vinyl billboards. To date, I am at 178% to goal.

I am head of sales and print operations at The Post Searchlight. I also have responsibilities for digital sales in Greenville and Troy Al, and Cordele and Americus GA.

Company bought Gannett. The deal is final now. I head a great group of sales executives and have turned around sales results. We are kicking #%^*+ and taking names.

Lead advertising sales group selling print, digital, podcast, and magazine advertising. Have turned around digital selling results for the group. In October 2019, the team achieved 127% of objective. This is followed by stellar results since July:July: 105% of ObjectiveAugust: 111% of objectiveSeptember: 118% of objective

Managed $7.5M Ad Sales department budget and led 14-person Ad Sales team, including Local Sales Manager, Sales Operations Manager, Digital Campaign Coordinator, Research Coordinator, 7 AE’s, National Account Executive, and 2 sales support people to sell Cable TV, Digital, OTT, Geofencing, Social Media, streaming, and billboard advertising to businesses in SE Michigan and NW Ohio areas. Customers included small and medium businesses, clubs, organizations, and political candidates. Tracked and analyzed daily and weekly departmental metrics in CRM tool. Administered employee performance reviews and performance improvement plans.Key Accomplishments/Achievements• Increased average prospects per sales rep from 25 to 115• Introduced Over The Top (OTT) solution to the team in June 2018; sold $115,000 ad sales in 2018. As of February 2019, had $150,000 in ad sales sold.• Redefined, trained and executed new sales processes focusing on “fuller funnels” for reps. • Initiated daily tracking methods and accountability reports, resulting in $150,000 in new sales first 6 months; a 48% increase over prior 6 months.• Developed, led and implemented a multi-department taskforce that introduced Salesforce CRM to sales team and replaced 20-year old CRM product which increased activity by 55% in appointments set with new advertisers. • Recruited, hired, trained, supervised, and disciplined departmental staff. • Created and enforced departmental practices and procedures.

Controlled and allocated a $3.0 million advertising and marketing budget while leading a 33-person Marketing, Tele-Recruitment, Outside Donor Recruitment, Volunteer, Community Development (fundraising), and PR departments spanning 16 satellite offices within a 5-state geographical area. Oversaw blood collection supplying 75 hospitals with life-blood products. Led a total of 5 direct reports (directors and managers) and 28 indirect reports. In-charge of hiring and performance reviews for entire marketing department.Key Accomplishments/Achievements• Created and executed company-wide rebranding effort and improved brand recognition by 20%; managed strategic planning, communications, marketing, and community relations plan execution for all donor recruitment (sales efforts).• Launched multiple fundraisers including golf tournaments, corporate sponsorship programs, and in-kind media donation opportunities (billboards, TV, radio); raised $1.4M in donated media resulting in a 35% increase in community awareness, and drove blood drive donations by 25% in three years.• Grew hospital partners by 20% by relaunching tele-recruitment team and increasing donor appointments by 83%, resulting in a significant increase in blood donations; increased revenues by 15%+ through successful execution of donor acquisition campaigns (business blitzes, school outreach, and grass roots canvassing through festivals, expos, and special events).• Recognized by Association of Donor Recruitment Professionals (ADRP) for best Public Service Announcement (PSA) in 2014 and 2016.

Directed South Carolina region with revenues of $16.5M while managing three sales managers and 30 sales executives; championed strategic planning, transitioning from traditional yellow pages to full digital services in South Carolina (2012-2013). Trained, coached, and drove “all things digital,” including SEO, SEM, social media management, pay-per-click, direct mail, email marketing, as well as planned and executed all sales campaigns. Customer sales ranged from $2,000 to $125,000 per customer.Key Accomplishments/Achievements• Achieved $8.3M in sales through benchmark tracking, new sales focus, and “sales process” retraining for key Yellow Pages directories in 2012, which was 109% of goal and an increase of 5% from 2011; added 900+ new accounts worth $1.7M in revenue in 2012, which was 135% of objective.• Managed all yellow pages and digital sales in Columbia, SC market (2007–2011) and won key performance awards: LocalEdge Top Manager, 2009 and 2010, and achieved President’s Club as top company-wide manager in 2008 and 2009 for consistently exceeding yearly revenue goals by 120%; promoted to Division Sales Manager in 2011.• Sales Goals Achieved - 2007 - $6 million (division manager over Columbia, SC office) - 2008 - $7.0 million (Columbia office, and added Florence, SC office) - 2009 - $8.5 million (Columbia, Florence, and Augusta GA office) - 2010 - $10 million (Columbia, Florence, Augusta, Greenwood, and Newberry) - 2012 - $15 million (promoted to SC division manager over entire state Greenville, Charleston, and Columbia) lost the Augusta office - 2013 - $16.5 million• Achieved an average annual renewal rate of 78%.

Yellow Book USA, Inc. provides digital and print marketing solutions to small and medium-sized businesses. YBUSA offers services in the areas of websites, search engine marketing, display advertising, E-mail marketing, and more. Key Accomplishments/Achievements• Directed Chattanooga, Asheville, and Rochester offices. Served as sales leader of these offices and was responsible for recruiting, hiring, training, performance management and profit and loss management.• Launched three high-performing, competitive Yellow Page directories with total annual revenues of $6.5 million.• Planned, recruited, and executed start-up of Rochester, NY office (2005–2007); with team of three sales managers and 35 sales reps to achieve 115% to goal. • Managed successful turnaround of six directories (covering SE Tennessee and NW Georgia) that were losing market share and revenues; led three sales managers and 35 account executives to grow revenues by 56% to $9.8M; earned President’s Club award in 2002–2003 as top manager in the region and team won Office of the Year in 2004.• Served as Regional Manager for Asheville, NC office (1999–2000); oversaw operations and grew total revenues by 62% to $3.2M in 18 months; directed two managers and 17 account executives to consistently achieve 115% annual growth; earned 2000 President’s Club Award as the top manager for the southern region.