Campbell Gray Email & Phone Number

New York, New York, United States

New York, Ny, Us

New York, United States

New York, United States

New York, New York, United States

Lead content strategy across all digital channels including social media, e-commerce, CRM and digital advertising. Work to ensure ownable narratives and brand identity in all content, cross channelManage post production for all content created. Ensure that all vendor & retail deadlines are met and all post work is done within budgetPrimary digital team liaise with company owner & creative agency/team for input on ideation, production and approvalsOwn and organize all brand content including archival workResponsible for in-house production of still and moving image shoots. Responsibilities include budgeting, creating estimates, sourcing talent, locations, and equipment needsCreate content in-house (still photography, video, and editing) when applicable

New York, Ny

Acted as liaison between the Art & Digital Departments, working with Art on concepting, art direction, copy writing, and strategy. Worked with the Digital Department on large scale activations, Out of Home and guerilla marketing, e-commerce, and launch strategiesManaged asset organization and delivery with Print, Digital, Out of Home, and In Store marketing. Maintained a close relationship with the Post Production team to ensure delivery of all assets and managing client expectation and satisfactionProject Management for the redevelopment of Asbury Park, New Jersey in collaboration with property developer iStar. Managed all facets of the print and digital media buy, coordinated with the social media teams for multiple properties to ensure consistent messaging, as well as supervising the website build on multiple projectsAided with video editing, image and motion research, and copy writing (taglines, CTAs, as well as strategy) on a wide range of campaigns including but not limited to NARS, Bottega Veneta, Dior, Coach, and Ermenegildo Zegna

New York, Ny

Lead Producer for all Pat McGrath Labs still and video shoots, as well as all corporate events. This includes both small scale shoot production, to large scale events with high profile clients. Responsibilities include: casting models/talent, location scouting, organizing equipment/light/grip rental, coordinating crew and talent travel, sourcing outside vendors (set design, catering, etc), and day of / on set production. Also responsible for creating budget estimates and invoices for said shootsPost Production Liaison: Kept track of all ongoing post production deadlines, and communicated retouching notes/comments to all outside vendors. Strong ability to multitask, and keep track of the progress and shifting deadlines of multiple projects at one timeCreative consultant and strategist across all social media platforms. Worked on the launch strategy for five special edition products (003 Skin Fetish, 004 Lust, 005 Metalmorphosis, 006 Dark Star, Lust MatteTrance) as well as the Pat McGrath Cosmetics Core line.Instrumental in sourcing inspiration images for all products, including images that would eventually be used on our website, and on social media channelsEdited inspiration / mood videos to convey Pat McGrath’s unique vision for upcoming make-up products. These videos have been posted on @PATMCGRATHREAL social media channels, Vogue.com, and Refinery29.com. Editing process includes sourcing all content, editing using Final Cut Pro, and scoring Backstage photography and video content. Shows include Prada, Versace, Miu Miu, Calvin Klein, Kanye West / Yeezy, Fenty x Puma. Content executed at these shows has been published on @PATMcGRATHREAL social media, as well as reposted by numerous personalities and publications

Produced two Express shoots (Holiday 2015 campaign) with photographers Claudia Knoepfel and Stefan IndlekoferWorked with KCD Worldwide to execute video component of collaboration between Michael Kors and Vogue China, shot by Marco Maccapani

New York

Worked with various clients to produce photo shoots for fashion photographers and creative directors.Dealt directly with magazines, advertising companies, and fashion labels to coordinate projects.Assisted on the business aspects of proposals, cost estimates, and invoices.Oversaw the on-site production of several shoots, as well as pre- and post-production.

Bachelor of Arts, Art History, Graduated May 20113.4 Cumulative GPAColumbia University Varsity Swim Team memberCompeted in the 2007-2008 SeasonWorked as Team Manager during 2008-2009 and 2009-2010 seasons REID HALL, Paris, FranceStudied Art History and French Participated in a photography workshop, worked with two photographers to shoot during Paris fashion week

Managed artist portfolios; archived work for photographers including Mario Testino, Terry Richardson, Mert & Marcus, and David Sims.Aided with the production of several photo shoots (booking hotels, transport, etc).Assisted with basic accounting and budget duties, as well as organizational tasks.

Seventh House Public Relations Summer 2009InternAssisted with the production of various events including New York Fashion Week shows, parties, and presentations.Responsibilities included: set-up and deconstruction of event venues, taking lead on check-in and seating of guests (both VIP section and general seating), acting as a lead intern and liaison between intern staff and managementHelped with public relations including: pulling clothing for fashion editorials and celebrities, organization of press clippings, and performance of general office tasks