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I am a highly versatile and experienced marketing professional offering expertise in marketing, brand management, and digital strategy. I have a proven track-record of planning, coordinating, and executing successful strategic marketing campaigns aligned to organizational objectives to grow market share and increase revenues. I am an individual dedicated to personal improvement who exceeds performance metrics.RESULTS: I recently oversaw global integrated marketing for a company with over $5B in annual gaming laptop revenue, spearheading Intel’s most important gaming event of the year, Intel Gamer Days, managing 20 marketing regions and >250 partners.RESULTS-DRIVEN, CROSS-FUNCTIONAL COLLABORATOR: I am a collaborative team leader continually focused on building relationships to produce highly effective cross-functional teams, increasing productivity, and improving outcomes.CONTACT ME: christian.cardenas901@gmail.comINDUSTRY SKILLS: ✰ Project Management ✰ Cross-functional Leadership ✰ Marketing Strategy ✰ Digital Strategy ✰ Brand Management ✰ Customer Service ✰ Data & Analytics ✰ Social Media Marketing ✰ Operational Processes ✰ Product Marketing ✰ Relationship Management ✰ Efficiency ImprovementsPROFESSIONAL ATTRIBUTES: ✰ Dynamic ✰ Analytical ✰ Strategic ✰ Collaborative ✰ Motivated ✰ Solutions-focused ✰ Organized ✰ Innovative ✰ Proactive ✰ Versatile ✰ Resourceful ✰ Detail-Oriented ✰ Excellent Communication Skills ✰ Self-Starter ✰ Leader ✰ Problem-Solver
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Product Marketing Manager, Laptop GamingIntel Corporation Jan 2019 - Dec 2022California, United States► Managed product marketing and strategy for laptop gaming division, driving revenue growth from $3.5B to over $5.2B from 2019 to 2021, while increasing volume from 11% to over 30% with over 20M units sold.► Spearheaded the creation of a new SKU and waterfalled performance cores to lower tiered brand levels, with the new SKU on pace to ship >678Ku / $115M to generate an estimated $70M, while setting the standard for product strategies.► Led ownership of processor advocacy for gaming laptops to grow the number of companies using Intel silicon, consistently increasing gaming design wins year over year to grow from 50 in 2019 to a projected 90 per year in 2022► Launched a product rebranding for a product with lifetime shipments of 4.4M units/$660MM, leveraging Intel’s gaming brand and performance proof to generate an additional 20 gaming design wins and 2x the product volume to 8.8M units. -
Integrated Marketing Manager, Global Consumer Marketing (2021, Maternity Cover)Intel Corporation Mar 2021 - Oct 2021Folsom, California, United States► Oversaw global integrated marketing for a company with over $5B in annual gaming laptop revenue, spearheading Intel’s most important gaming event of the year, Intel Gamer Days, managing 20 marketing regions and >250 partners.► Implemented a suite of marketing initiatives, launching the Gamer Days campaign to increase sales by over 45% YoY across gaming desktop and laptops to generate $25M in new revenue, while overcoming supply chain limitations.► Developed and implemented a new PC Purchase Intent KPI to understand how Intel and partner marketing impacts KPIs and leveraged insights to increase purchase intent an average of 17% pp across all markets.► Drove one of Intel’s most well-received activations in company history by securing Dr. Lupo as the opening act for Intel Gamer Days, with the video becoming Intel’s most liked gaming video in under 2 months, generating >80K views.► Launched Intel’s first Gamer Days charity partnership with Prizeo.com for the giveaway of 5 gaming desktops, raising over $4.4K in the first year, while cultivating a strong relationship to establish a yearly standing partnership with Prizeo. -
Vr Gaming And Esports Strategic Marketing Manager (2017 – 2019)Intel Corporation Feb 2017 - Jan 2019Folsom, Ca► Drove record breaking revenue growth of 10% in 2018 for the overall gaming division with annual revenue of $4B, while reducing spend on gaming events by $5M, enabling a shift to investments in software titles through ROI analysis.► Developed a market model to track market performance, applying insights more accurately about the userbase to develop a software application that curates and optimizes relevant gaming titles, savings 10+ hours per month. -
Customer Sales Analyst (2016 – 2017)Intel Corporation Dec 2015 - Feb 2017Folsom, Ca► Created and implemented an automated analytics tool with over 1,000 line items focused on Microsoft order management by product line, revenue forecasting for the customer, and a full picture of the customer pipeline.► Expanded use of custom analytics tool across other operations teams for their customers to drive better revenue forecasting and planning, saving over 20 hours per month, while maintained a personal forecast error rate of under 5% -
Tools And Capabilities Business Analyst (2014 – 2015)Intel Corporation Jan 2015 - Dec 2015Folsom, Ca► Integrated two separate product launches successfully into a confidential database that maintained product attributes and supply information which was later launched across 2 major organizations with over 10,000 employees.► Organized and procured project requirements for a tool to track device-level shipments and consumption data, working across 30 other analysts across 10 regions, using market intelligence to drive collaboration with the 6 largest customers. -
Market Analyst, Mobile Processors (2010 – 2014)Intel Corporation Jul 2010 - Jan 2015Folsom, Ca► Oversaw all aspects of the notebook roadmap demand, including the process and publication of over 10,000 notebook data points, while providing detailed analysis and scenario planning to stakeholders across the company.► Maintained a 5% error forecasting range consistently, ensuring accurate forecasting during a period when processor manufacturing lead times extending from 13 weeks to 21 weeks, saving over $75MM in excess inventory costs. -
Retail Sales Associate/ Senior RepresentativeTmobile Usa Inc Nov 2008 - Jul 2010Riverbank, Ca► Educate features sets and sell latest cell phone technologies to customers► Match consumers with products and rate plans that best fit their lifestyle needs► Set daily goals, create schedules, delegate store operations to other representatives when manager is on leave -
Financial Services InternValley Wealth Inc Feb 2009 - May 2009Modesto, Ca► Sorted through mutual fund databases to select quality investment funds► Developed key market knowledge that resulted in owning unique sectors of the investment market efficiently and at a very low cost► Responsible for marketing to local businesses to inform them about our retirement plan services
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Thermal TechnicianIntel Jun 2005 - Sep 2005Santa Clara, Ca► Performed thermal and airflow tests on the CPU and prototype notebooks► Proactively discussed strategies with engineers on types of tests to perform► Communicated results with key stakeholders through excel and PowerPoint presentations. -
Relay Operator/Team AssistMci/Verizon/Stellar Nordia Jun 2003 - Jan 2004Riverbank, Ca► Relayed conversations between voice and text-telephone users► Supervised operators in need of call assistance and call terminations
Christian Cardenas Skills
Christian Cardenas Education Details
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Business Administration - Emphasis In Finance
Frequently Asked Questions about Christian Cardenas
What is Christian Cardenas's role at the current company?
Christian Cardenas's current role is Marketing Manager.
What is Christian Cardenas's email address?
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What is Christian Cardenas's direct phone number?
Christian Cardenas's direct phone number is +120999*****
What schools did Christian Cardenas attend?
Christian Cardenas attended University Of The Pacific.
What are some of Christian Cardenas's interests?
Christian Cardenas has interest in Christianity, Exercise, Investing, Traveling, Electronics, Home Improvement, International Traavel, Reading, Music, Sports.
What skills is Christian Cardenas known for?
Christian Cardenas has skills like Mobile Devices, Marketing, Wireless, Customer Service, Product Management, Sales Operations, Competitive Analysis, Telecommunications, Microsoft Excel, Customer Experience, Microsoft Office, Customer Support.
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Christian Cardenas
Los Angeles County, Ca4resideo.com, yahoo.com, yahoo.com, gmail.com4 +166184XXXXX
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1uic.edu
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