Make the complex simple and the simple striking.Clients: SAP, AirUp, Länsförsäkringar, EasyPark, SWIFT, Doconomy

Anchored in strategy, focused on creative execution- Set up the Klarna Motion Studio team - Directed Klarna’s Motion identity – principles and guidelines - Optimising and standardising sender id logotype animation across platforms- Designed and directed the next generation showreel- Set up in-house CGI capabilities together with my team - Automation ready thinking, designed for quality at speed and scale- Stakeholder in the development of Klarna's new icon design in motion

- Branding a startup from concept and strategy to execution- Intro-identity for Så Mycket Bättre, Sweden’s most popular and one of the most credible entertainment shows - Title/programme packaging design for "Min Pappa Frank" – a two part documentary about legendary wrestler Frank Andersson

Forsman & Bodenfors is one of the most awarded creative agencies in the world during the past two decades. F&B Happy is the equally acclaimed but perhaps not as internationally known, design and brand strategy sibling, in the family.Responsible for Forsman & Bodenfors Happy's moving design and film – Concept creation and storytelling for brands in broadcast and various industries– Storyboarding, treatments and design conceptualisation– Pitching and presenting with focus on story and rationale for a convincing sell– Designing and delivering frameworks, templates and designs for broadcast– Art-directing motion and idents– Script development, designing and directing launch films – Rebranding Sweden's public broadcaster in a core team of three creatives (CD, Design Director). A project spanning three years – every aspect from a logo with motion at its heart, News, Sport and titles to studios screen design concepts.– Translating brands such as Swedish Radio in motion with relevant concepts and hands-on motion graphic design and frameworks – across a plethora of different platforms and screens.AWARDSGöteborgsoperan*Guldägget Winner 2018 Brand Identity*D&AD Awards Wooden Pencil 2018*Clio Awards Bronze 2018*ADC Awards, *Design of the month Resumé*Svensk Form – WinnerSVT*Guldägget Nomination 2018 – Brand Identity*Svenska Designpriset Gold 2018A-Z *Guldägget Winner 2017 – Brand Identity*Vimeo Staff Pick 2012*Vimeo Staff Pick 2009

Working in the communications team at Pentagram London, responsible for storytelling and the moving image– My specialisation and collaborative nature led to creating projects with every London partner (plus some in NYC) and their respective teams– Developed and branded a series of films telling the story behind the design – Interpreting brand identities in motion– Ad/brand campaigns utilising social media channels – Installations

A fantastic first job with lots of responsibility from the get go. – Rebranded NRK – Norway's public broadcaster was a 15 years+ client– Other brands such as CBS, iTV, NRK, Nokia– Conceptualised, visualised, pitched, won, designed and delivered a range of projects from start to finish. – Gained valuable experience from shoots etc. – Designed and directed a series of films for Kemistry Gallery (of which one was Vimeo Staff Pick*). Kemistry Galler was London's only gallery dedicated to graphic design.

A great part-time job while studying

I visually programmed light and vibration effects for cult movie Alien. This experience heightened my sensibility for colour and opened up my mind to working in multi-disciplinary teams.