Carly Anderson Email and Phone Number

Responsible for new product launches for the Nature Valley brand.

Managed strategic growth channels including Club, e-Commerce, Dollar, Drug, and Discount for $4B Meals & Baking portfolio, which spans 15 categories and includes brands like Totino's, Old El Paso, Progresso, Pillsbury, and Betty Crocker.Accomplishments: - Managed team of 5 in unlocking growth at key customers including e-commerce, club, dollar, drug and discount channels. Responsible for 13 meals and baking categories for the $4B portfolio (including Pillsbury, Totino’s, Betty Crocker, Old El Paso)- Crafted e-commerce vision for growth on Amazon, Instacart, Shipt, and Walmart, driving sales growth of 83%; led prioritization and investment decisions with senior leadership to maximize hypergrowth and improve business model; partnered with retailers to improve digital shelf and streamline “Buy Now” media capabilities- Created new approach to innovation for the Club channel, leveraging insights from previous team failures; led team of 12 to generate 5 new product ideas at the intersection of consumer trends, channel insights, and manufacturing capabilities- Received Inspirational Leader Award across all Women in Marketing (300+ members)

Led cross-functional team in the bid process for an acquisition target, including assessing fit with General Mills' portfolio, compiling due diligence findings from cross-functional team members, leading integration planning, evaluating international expansion opportunities, and presenting findings to C-suite officers.

Spearheaded all new product innovation efforts for the Progresso brand. Owned full business model strategy, including pricing, capacity, competitive dynamics, and profitability metrics.Accomplishments: - Identified strongest flavors for 8 Progresso line extensions, based on white space mapping of soup competitive set and flavor trend analysis. Sales topped $30 Million in year 1, which was the most successful innovation for the brand in more than 5 years. - Commercialized 6 SKU Progresso Organic platform to extend brand into N&O space. Overdelivered launch plan by nearly 100% in the first year- Led cross-functional team to identify and refine new platform concepts for 3 year pipeline via both qualitative and quantitative consumer testing

Managed all aspects of the Toaster Strudel brand, including campaign strategy, product renovation and innovation by customer channels, and business volume and profit targets. Also took on SKU rationalization and shelf-ready packaging initiatives across all Pillsbury products. Accomplishments:- Led Toaster Strudel campaign strategy across TV, digital, and social platforms, driving to 15% ad lifts- Conducted consumer learning on renovation ideas valued by the Toaster Strudel kid consumer- Executed project to drive Pillsbury mix profitability via SKU rationalization and demand transfer- Optimized shelf-ready packaging to increase item stoppability & shoppability across customers- Led “More Icing” product improvement project on Pillsbury Cinnamon Rolls to drive platform growth

Owned yogurt innovation initiatives across Wellness and Weight Management platforms, including consumer research and job mapping, competitive landscape assessment, prototype refinement, and in-store testing for future product launches.Accomplishments:- Conducted consumer research and created a consumer jobs map for the modern Weight Management consumer- Led team in competitive white space mapping to prioritize innovation opportunities- Evaluated and refined Wellness product prototypes via consumer-first design approach - Unlocked new-to-category product technologies and breakthrough packaging structures- Assessed launch feasibility, business model, and capital requirements

Led new product launches, seasonal item strategy, packaging initiatives, and product improvement plan for the $400 million Yoplait Greek franchise.Accomplishments: - Delivered 57% volume growth and increased share by 1.3 points over 6 months- Managed the launch and performance of 10 new products- Drove strategy on global Greek product improvement initiatives- Established "Greek of the Week" tasting & discussion for yogurt division, driving consumer empathy, category intelligence, and team cohesiveness

Drove strategy, launched product innovation, and managed the business in the Club Channel for General Mills' Natural & Organic brands (Larabar, Food Should Taste Good, Cascadian Farm, and Muir Glen)Accomplishments:- Delivered 41% volume growth in the Club channel versus prior year- Launched 22 new products in 11 months- Led 7 cross-functional teams weekly on product development projects- Executed customer-unique events to drive product trial and deliver incremental volume- Collaborated with customers on targeted innovation to meet their shoppers' needs

Class President - Graduate Business Student AssociationConsultant - Management Communication LabTeaching Assistant - Introduction to Management and StrategyBoard of Directors - Hike for Kids CharityMember - Olin Women in BusinessMember - Olin Marketing Association

Summer marketing internship with the world's leading provider of eyeglass lenses. Lead all initiatives for the Integrated Retail customer channel and developed a launch promotion to drive sales of a new lens product line.