Charles E. Carpenter Email & Phone Number

Canton, Oh, Us

Wooster, Ohio, Us

VP Creative Services in charge of the strategic development and implementation of advertising and retail marketing. Major expertise in the art of visual communication and messaging. Proven and measurable results include; increase in brand awareness, customer engagement and ROI.CLIENTS INCLUDEEntertainment:Universal Studios, Disney, Paramount etc.CPG's: Pepsi, Master Foods, Conagra, P&G etc.Retailers: Krogers, Wall-Mart, Target, Food Lion, Sam's etc.Tech: Accurate Technologies, Sony, EA,Leep Frog etc.

Selected by President to serve as Creative Executive in the development of a co-venture company and business opportunity between Smurfit-Stone Image Pac and Deufol Packaging. Worked with a 6-person executive team to develop the business model & value proposition. The goal is to penetrate new business through creatively presenting multiple business products and services as a single unit, saving the client time and resources normally associated with multiple vendors.• Created Intelipac identity, tag line, mission statement• Created Intelipac brand, style guide, overview, promotions• Directed web site development• Created visual support systems for client presentations• Created internal sales pitch and selected sales team to align with business plan for new clients• Produced immediate results with first client, Flip Phone, 80 thousand in-store display orders• Awarded Office Max account, generating $1.2 million in new business• Awarded Duracell business, yielding $7 million in new business

Norcross, Ga, Us

Responsible for developing successful RFP’s (Requests For Pricing) for top tier CPG clients Implemented client-specific brand building and tactical presentations geared toward highly effective ROI oriented results for new and existing business. Worked as part of an elite 3-person executive team including VP of Sales and the specific Account Manager.• Participated in 35 major CPG presentations nationally for new business• Drove creative deliverables ensuring they were on target with client needs• Accurately predicted and delivered results consistent with business plans• Directed staff, projects, and presentations, on location in 10 national offices• Created prototypes for new concepts with brand and in-store marketing messages

Norcross, Ga, Us

Identified unique tactical advantages to outperform competition and deliver value added benefits. Worked closely with VP of Sales on planning and executing creative goals for clients’ marketing needs; including areas of sustainability, recycling, company sales and global branding projects. • Supervised communication to bridge gap between business objectives and creative management• Collaborated with executives to make proactive decisions for critical business challenges• Increased visibility & credibility for Smurfit’s Image Pac as an outstanding vendor

CLASSES TAUGHT:Sophomores • Introduction To Design • Typography 1 • Computer IllustrationJuniors • Design Studio 2 • Communication Studio • Tools and TechniquesSeniors • Portfolio Development • Packaging Design • Advanced Computer • Entertainment Design • Product Design Design & Methods Studio Electives • Digital Applications • Concept Development • Methods & Materials • Conceptual Problem Solving and brainstorming’ • The Creative Process.Required classes • Professional Practises • Senior (6hr) Finishing Studio • Portfolio ReviewPROVIDED: Reading material, Project and how to demonstrations, Created handouts and custom made tutorials on multiple creative and business subjects.

Lead designer in charge with L.A.T.S.E. Local No. 33Responsible for inception, creation and oversight of new inhouse art department to serve needs of marketing, promotions and TV shows. Responsible for department office space, expenses, and management of internal and external resources. Accountable for client meetings, and projectsfrom concept to final result in print and/or broadcast.• Promoted to highest position within union• Created and managed graphics for 37 national affiliates• Drove revenue and produced profit by saving CBS Studios overhead costs• Improved cost in labor, time, and client satisfaction• kept previously out-sourced materials in-house• Created a team-orientated atmosphere that accomplished goals and met hard deadlines• Produced work for television shows, daytime TV, sitcoms, and news • Produced video covers, one sheets, press releases, posters, promotions, press kits and magazine ads

Created lessons and taught for the Gifted Art Program for advanced students in the L.A. County School District in conjunction with CSU.ART CLASSES TAUGHT; Drawing, Painting, Structure Drawing, Charcoal and Pastels, Airbrush and other classes.Helped students build portfolios, apply to colleges.

This creative position was an amazing opportunity to work and learn from a creative master. The training was exceptional and detailed. The demand and expectations to solve visual problems and meet clients needs were extremely challenging. Mr. Auckland trained me to understand and visually communicate to reach the public and consumer. Creating an emotional response from the audience was mandatory. It is my belief that my ability to understand clients needs, communicate to consumers and mentor came from the amazing training, experience and projects I worked on in this studio. My work consisted of Illustrative logos, illustration and design work for magazines, posters, advertising, Clients, MGM,Warner Bros., Upper Deck, NFL, Disney.

Custom graphics on several freelance projects created demand for additional graphic services. Built and managed anin-house art department that specialized in conceptualizing and creating original and 1-off prototypes. Created graphicsusing silk screening, airbrushing and special finishes for clients in the music industry. • Customized services improved sales by 39%• Art department served the company needs as well as generated profit• Custom graphics created demand with large manufacturers resulting in its acquirement by Ibanez Guitars & Tama Drum at twice the original company value