Chris Carragher Email & Phone Number

Portsmouth, New Hampshire

Portsmouth, NH

After Actio Software Corporation was acquired by Enviance, I was promoted to lead the brand integration as the Director of Marketing Communication.In this role, I managed the day-to-day marketing activities while shaping the overall brand strategy responsible for driving sales and positioning Enviance as an industry leading software provider in the.

Portsmouth, NH

Oversaw the development and implementation of Actio Software Corporation’s internal and external communications strategy, including public relations and inbound marketing initiatives.In June 2016 Actio Software Corporation was acquired by Enviance, an industry leading Environmental, Health and Safety (EH&S) software solution that is trusted by 50% of the.

• Leveraged market research and brand audits to design communications programs that helped organizations increase awareness, advocacy and sales.
• Increased public support for the health of the Great Bay Estuary by introducing The King Tide Photo Challenge and The Clean Water Music Series™ for The Piscataqua Region Estuaries Partnership (PREP)
• Developed annual Five In Five program for a local retailer that has raised more than $120K for a local Breast Cancer non-profit since it was first introduced in 2012
• Created the Passion Positive™ program for an all-natural bath and body retailer that generated sales through non-profit partnerships
• Established inbound marketing program for pool and spa service brand that helped increase company sales by 57%

Portsmouth, NH

• Designed and implemented an internal/external marketing communications plan for one of the largest real estate companies in New England.
• Leveraged search engine optimization, content management and social media promotions to grow the company’s online community by 120% in six months
• Helped establish and manage an editorial process that improved visibility for the firm’s property listings on key real estate platforms such as Zillow.com, Trulia.com and Reatlor.org
• Developed public relations strategy that extended the company’s brand presence in regional and industry publications
• Contributed regular real estate related blog posts that led to higher rankings for the company’s website on search engine results pages (SERPs)

• Designed and implemented the brand marketing strategy responsible for expanding the company from a single retail unit with $1.5 million in annual sales, to a $20+ million retail operation within six years
• Participated in corporate strategy sessions as a member of the senior management team to ensure that sales objectives were met through an effective internal/external communications strategy
• Developed the company’s marketing plan, defined brand characteristics, established budget and analysis system that enabled the company to expand from a single retail unit with $1.5 million in annual sales, to a $20.
• Managed profitable promotions including in-store and online contest campaigns resulting in store traffic counts by 10% and customer loyalty
• Implemented PR campaigns resulting in print, radio, television and online media coverage in multiple markets including Boston, Portland, Manchester, Concord and Portsmouth
• Created and managed best-in-class PR events and programs such as “Operation: Thank You!” and “Cookouts for a Cause” that reinforce brand image and community loyalty

• Conducted client needs analysis with local and regional brands to assess marketing challenges in order to create successful advertising plans for station clients
• Incorporated third party promotional partnerships and NTR concepts to exceed client expectations and campaign results
• Revived dormant relationships with key accounts such as Applebee’s, Sullivan Tire and other local direct accounts to grow station income by more than $100K in 18 month period
• Met or exceeded monthly sales goals while actively pursuing new accounts and maintaining client relationships

• Responsible for managing and maintaining a $2M advertising portfolio that included notable advertising partnerships with brands such as Pepsi, Bush Gardens, Hooter’s Restaurants, Paramount’s King Dominion and Red Bull
• Worked in conjunction with Promotions Department to sell featured sponsorships that ranged from $5K to $80K
• Honored with Sales person of the month award for three consecutive months.
• Successfully completed Cox Radio’s CSS training program

Communicaitons, Public Relations

Education record