Corinne Cartwright Email & Phone Number

Boston, Ma, Us

Somerville, Massachusetts, Us

• Devise strategies to drive online traffic to the company website.• Track conversion rates and utilize A/B testing to make improvements to the website UX.• Oversee the redesign of the company website to improve the usability, design, and content.• Develop and manage digital marketing campaigns including budgetary control.• Utilize a range of techniques including SEM, SEO, Device ID Campaigns and PPC.• Manage E-commerce strategy for in-store pickup and delivery.• Manage outbound marketing including the newsletter and text messaging.• Manage relationships with outside marketing and graphic design agencies.• Segment newsletter and text list subscribers for targeted promotional and awareness campaigns.• Oversee a calendar of events, promotions, specials, and discounts.• Oversee the social media strategy for the company, including the use of Leafly, Weedmaps, and other cannabis community platforms.• Manage Content creation for social media, website, blog, in-store digital displays.• Manage online brand and product campaigns to raise brand awareness.• Coordinate and write all SOP’s for retail to understand and implement promotional campaigns.• Evaluate customer research, market conditions and competitor data.• Manage customer inquiry and review process.• Understand and deploy platforms such as Leaf Logix, Metrc, Data Owl, Dutchie, I Heart Jane, Wordpress and Apex Trading.• Review new technologies and keep the company at the forefront of developments in digital marketing.

•Develop marketing initiatives and campaigns on a month to month basis including paid search campaigns, data targeting campaigns, digital assets, email campaigns•Curate all creative content for all digital ads for sites & third party vendors•Monitor Google Analytics daily & compile monthly analytics reports•Curate social media content and develop new strategies to reach our targeted areas•Manage website incentives, landing pages, monthly changes, & any necessary updates•Develop weekly email blasts to differentiated customer lists for sales & service departments

Everett, Ma, Us

•Manage digital updates and improvements across all digital channels/platforms through internal coordination with development teams, business owners, and quality assurance teams•Liaise with external digital design and technology partners for a variety of needs•Produce and publish updates across all digital channels. Includes executing daily digital content updates using property’s CMS (SiteCore). Digital channels include website, hotel room systems and digital signage systems•Coordinate the creation/design of assets for website and marketing campaigns as needed•Maintain and organize digital library of assets

•Established and maintained relationships with new and existing clients •Consistently met or exceeded performance metrics while contributing to overall team goals•Helped potential clients become comfortable and confident about using our products and services, the focus is on being a trusted, comforting, problem-solver for people going through a tough time•Suggested the best solution to solve the problem; follows up reliably and punctually when necessary•Noted for: Objection handling, customer service, creating customer loyalty, attentiveness to detail

•Cross-promoted on multiple social platforms such as but not limited to: Facebook, Instagram & Twitter•Derived new relevant industry information and news appropriate to each business•Discovered new musical releases in all electronic genres •Contributed content daily to each upcoming event page on Facebook site•Utilized tools such as Facebook analytics & Crowdfire to discover best posting practices•Engaged in specific targeting practices on Facebook using location and key-words•Promoted events on personal Facebook.

Los Angeles, Ca, Us

•Assisted in planning & executing engagement, monetization, promotion, win-back & VIP marketing initiatives•Worked alongside the Creative Services team (copywriters and designers) on marketing materials•Compiled post-campaign reporting and daily updates to the cash game KPI document•Assisted with programming promotional offers on www.GSN.com & http://www.worldwinner.com, •Utilized and became familiar with web tools (ExactTarget, Workbench, Adobe Dreamweaver,Internal Admin Tools) to execute segment specific campaigns and campaign fulfillment•Curated the social media calendar for Instagram, Facebook, and Twitter•Executed industry, channel, and market research.

Lake Worth, Florida, Us

•Cross-promoted on multiple social platforms such as but not limited to: Facebook, Instagram & Twitter for the Chestnut Hill and Wellesley Cottage locations•Derived relevant food/beverage news, seasonal recipes, and events in the local area•Utilized tools such as Facebook analytics & Crowdfire to discover best posting practices•Engaged in specific targeting practices on Facebook using location and key-words•Made customer base aware of promotions and daily/weekly specials

•Updated Facebook wall at least once daily.•Alerted area of general promotions going on within the various showrooms.•Compiled content and previous monthly statistics for monthly newsletter.•Discovered new and relevant content such as reviews of vehicles, updates of new models, promotions & sales to share with our client base.•Strived daily to gain more organic post reach on Facebook.•Ran A/B tests for particular posts on promotions throughout dealerships.•Filed & archived customer documents (customer sales files, service repair orders & warranties)•Answered & fielded calls to appropriate departments while still providing customer service•Compiled content and previous monthly statistics for monthly newsletter•Performed all bookkeeping and cashier duties