Cheryl Casey Email & Phone Number

Dallas, Texas, United States

Dallas/Fort Worth Area

Managed sales goals and business development execution strategy. Received over 45 Customer Service accolades. Responsible for brand marketing tools, communication formats to sales associates and clients. - Promoted to Business Manager - Key growth brand ended December 2015, 55% over prior year. February 2016, 65% over prior year- Significant annual store event planned 248% over prior year; results yielded +68% over goal

Austin, Texas Area

ADAO Global is a private company developing, manufacturing & globally distributing timepieces. Previous Nike brand sports watch licensee. - Managed product creation, Far East cost negotiations, store marketing and global sales distribution for Columbia Sportswear and Soleus brand- Converse brand (owned by Nike) marketing presentations in Singapore- Hong Kong/China sourcing and negotiations lead to margin growth and cost improvements- Created significant presence at Outdoor Retailer Sports Expo in Salt Lake City with a unique exhibitor booth showcasing product in competitive atmosphere- Saved company bottom-line margin dollars with cost-saving product development - Developed new marketing strategies, promoting brands in university cities

Dallas, Tx

An E-commerce marketing company specializing in proprietary branding of consumer products for online auction sales programs.- Consistently maintained margin goals and directed purchasing towards direct manufacturing versus buying domestically- Developed new brands, logos, marketing and product to expand consumer product offering at the right price- Created new brand presence and consumer viewpoints for online strategy- Integral in cost negotiations and sourcing strong new manufacturers in the far east

Dallas/Fort Worth Area

Ampad, founded in 1888, was the leading manufacturer of over 2,500 products including writing pads, specialty papers, notebooks and filing products. Inventor of the classic yellow legal pad. Mitt Romney's firm, Bain Capitol purchased Ampad in 1992. Ampad is currently dissolved. - Instrumental in developing private-label branded products with Staples and Walmart- Developed a comprehensive Six Sigma strategy and study on sustainability of paper products for company to be aligned with retailers strategies, be competitive and sustain our forests- Brand management and product development of paper products such as notebooks and journals - Education and training of product to sales teams

Dallas/Fort Worth Area

Brand Management/Business Development - Managed all strategic business operations for Donna Karan New York at $129M and Michael Kors at $30M, delivering strong statistical results. Included budget and expense control, P&L, domestic and international sales, marketing, inventory, product development, royalty and licensing contract management. - Expanded Kors brand into over 30 countries world-wide with 248%+ increases- Implemented Kors boutique door strategy for $2.3M growth from $318,000- Met and worked with Michael Kors, his CEO, design and marketing teams to establish brand - Re-vamped product assortments catering to today's market trends +120 new styles annually- Integral role of company's new global 5-year planning process- Promoted to larger brand +$100M, by constant delivery of strong sales, product and profit - Taught Fossil University classes to junior level associates promoting advanced placement.- Participated in new recruitment process for Fossil's new talent program- Strategic in acquiring the world-wide Disney timing license for global Disney properties - Formulated business plans, product assortments, price structures, margin requirements- Managed the new development, manufacturing and distribution to the mass market (Walmart, Target), mid-tier (JCPenney, Sears, Mervyn's, Kohl's), and department store channels (Macy's, Nordstrom, Marshall Fields) resulting in over $40M in sales- Interfaced with developers, designers, and sales teams to develop over 600 new items- New launch of brand watches for the Asia-Pacific, Europe, Middle East,Latin America markets- Increased penetration by over 70% managing growth with the International Sales Division

Austin, Texas

Seiko USA was formed by a joint venture between Fossil, Japanese Corporations and ADAO executives to acquire additional licenses for mass, mid-tier and department store global distribution. - Diversified company portfolio to enhance company's reputation with retailers- Increased market share and profit levels; $28M in sales results- Penetrated Asia- Pacific, Latin America, Europe and Middle East markets- Orchestrated new licenses resulting in $12.5M incremental sales first year: Perry Ellis, The Andy Warhol Foundation, Original Penguin by Munsingwear, Champion, Jordache, Bobby Jones- Identified new business growth and marketing strategies for Italian brand Alessi and Japanese brand Issey Miyake resulting in door expansion to Tourneau, Marshall Fields and Macy's- Managed Alessi brand directly with Italy and Japan, creating new product, marketing collateral and sales goals. Increased sales from $248,000 to $1.1M- Managed licensing compliance, factory compliance, royalty reporting, trademark research, infringements, marketing funds, and musical composition legal approvals- Established strong relationships at Women's Wear Daily/Magic trade show, Las Vegas; Licensing Expo, Las Vegas; Jewelers Circular Keystone tradeshow, Las Vegas; New York Market Week, New York Fashion Week; Coterie; Project New York; Basel World tradeshow, Switzerland; Hong Kong trade shows; The International Licensing Industry Merchandisers'​ Association Expo

Lake Buena Vista, Florida

Responsible for Marketing, Sourcing, Manufacturing, Product Development, Design, Merchandising, Branding, Pricing, Buying, Inventory, Financials.- Increased the clock and watch business division from $5M to $24M- Developed, sourced, art-directed over 600 new products for consumer market- Developed new clock import program from $100,000 to $3.2M in first year- Created unique "personalized artist watch" program yielding $1.0M in first year- Collaborated with Disney global buyers; US, UK, Asia, and Canada to cut product costs- Integral in start-up of Disney s Hong Kong Trading Company, sourcing direct, increasing gross margins- Buyer for Epcot countries: Italy, France, Canada; country of origin products; including brands - Benetton, Guerlain, Jean Patou, Annick Goutal, Givenchy, Christian Dior cosmetics and fragrances, Perugina chocolates, Lalique crystal, Murano glass, impressionist artworks, and more

Mba Leadership Course

Refined essential business leadership competencies, business acumen and soft skills, addressing leadership challenges through classroom.

High School Graduation Diploma

Activities and Societies: Secretary Student Council, Yearbook Publications Staff, Key Club, Ski Club, Marching Band.

Associate Of Science Degree; Fashion Marketing, Retail/Wholesale Operations, Merchandising, Marketing, Business Strategy, Fashion Merchandising, 3.9 Gpa

Activities and Societies: Strategically planned annual Fashion Show Event with local retailers to showcase their apparel.