Cheryl Casey personal email
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Energetic, collaborative leader with extensive experience at Fortune 500-1000 companies, Ecommerce, and entrepreneurial start-ups.Global business acumen with Disney, Warner Bros., Mattel, Neiman Marcus and Michael Kors. Perceptive ability to identify and capitalize on emerging trends and opportunities, translating into increased revenue. Sought after for brand consulting with celebrities such as Celine Dion and Shaquille O’Neal.I value teamwork and collaboration. Everyday, I am a professional, motivational, empathetic mentor helping others succeed. I am a strong communicator that values integrity, honesty and relationships, persuading others to build consensus, fostering a team environment. Specialties: - Brand Development, Execution- Business Strategy and Operational Vision- Marketing, Public Relations, Social Media, Website Creation, Researcher- Client/Licensor Relations/Contract Management- Financial Planning, Budget and Expense Control, Forecasting, ROI Projections- Sales Management and New Account Business Driver- Product/Packaging Design, Direction & Development- Far East and Domestic Sourcing/Manufacturing/Costing Negotiations- Multi-Department Project Facilitation- International Market Growth: Europe, Asia-Pacific, Middle East, Travel Retail- Training/Education Instructor- Promotions, Trade Shows and Events- Wholesale Operations, Retail Environment Processes- INCREASED SALES FROM $24M TO $35M+ WITH GLOBAL DISNEY LICENSE - IMPLEMENTED KORS NEW DOOR STRATEGY LEADING TO +$2.3M - PROMOTED TO LARGER BRAND VALUED $125+ MILLION - EXPANDED MARKETING CAMPAIGNS WHILE STAYING $12K UNDER BUDGET - ACHIEVED 168% OVER SALES GOAL IN NATIONAL EVENTContact: CherylCasey110@gmail.com214-864-4933Computer skills: Microsoft Office Suite: Word, Excel, PowerPoint, Visio; Prezi, Adobe Photoshop, Budgeting Software; Keynote...Social Media: Facebook, Twitter, Snapchat, Google+, Wikipedia, LinkedIn, Redit, Pinterest, YouTube Instagram, Tumblr...
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Sales AnalystArgo Data Resource Corporation May 2021 - Sep 2021Dallas, Texas, United States -
Business Development, Marketing ManagerNeiman Marcus 2014 - 2016Dallas/Fort Worth AreaManaged sales goals and business development execution strategy. Received over 45 Customer Service accolades. Responsible for brand marketing tools, communication formats to sales associates and clients. - Promoted to Business Manager - Key growth brand ended December 2015, 55% over prior year. February 2016, 65% over prior year- Significant annual store event planned 248% over prior year; results yielded +68% over goal -
Brand Manager; Product Development; Marketing; LicensingAdao Global Llc 2012 - 2013Austin, Texas AreaADAO Global is a private company developing, manufacturing & globally distributing timepieces. Previous Nike brand sports watch licensee. - Managed product creation, Far East cost negotiations, store marketing and global sales distribution for Columbia Sportswear and Soleus brand- Converse brand (owned by Nike) marketing presentations in Singapore- Hong Kong/China sourcing and negotiations lead to margin growth and cost improvements- Created significant presence at Outdoor Retailer Sports Expo in Salt Lake City with a unique exhibitor booth showcasing product in competitive atmosphere- Saved company bottom-line margin dollars with cost-saving product development - Developed new marketing strategies, promoting brands in university cities -
Brand Manager; Product Development, Brand CreationAlways At Market Inc 2010 - 2012Dallas, TxAn E-commerce marketing company specializing in proprietary branding of consumer products for online auction sales programs.- Consistently maintained margin goals and directed purchasing towards direct manufacturing versus buying domestically- Developed new brands, logos, marketing and product to expand consumer product offering at the right price- Created new brand presence and consumer viewpoints for online strategy- Integral in cost negotiations and sourcing strong new manufacturers in the far east -
Brand Development And Sales ManagerAmerican Pad And Paper, Llc (Ampad) 2009 - 2010Dallas/Fort Worth AreaAmpad, founded in 1888, was the leading manufacturer of over 2,500 products including writing pads, specialty papers, notebooks and filing products. Inventor of the classic yellow legal pad. Mitt Romney's firm, Bain Capitol purchased Ampad in 1992. Ampad is currently dissolved. - Instrumental in developing private-label branded products with Staples and Walmart- Developed a comprehensive Six Sigma strategy and study on sustainability of paper products for company to be aligned with retailers strategies, be competitive and sustain our forests- Brand management and product development of paper products such as notebooks and journals - Education and training of product to sales teams
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Brand ManagerFossil Group, Inc. 2000 - 2008Dallas/Fort Worth AreaBrand Management/Business Development - Managed all strategic business operations for Donna Karan New York at $129M and Michael Kors at $30M, delivering strong statistical results. Included budget and expense control, P&L, domestic and international sales, marketing, inventory, product development, royalty and licensing contract management. - Expanded Kors brand into over 30 countries world-wide with 248%+ increases- Implemented Kors boutique door strategy for $2.3M growth from $318,000- Met and worked with Michael Kors, his CEO, design and marketing teams to establish brand - Re-vamped product assortments catering to today's market trends +120 new styles annually- Integral role of company's new global 5-year planning process- Promoted to larger brand +$100M, by constant delivery of strong sales, product and profit - Taught Fossil University classes to junior level associates promoting advanced placement.- Participated in new recruitment process for Fossil's new talent program- Strategic in acquiring the world-wide Disney timing license for global Disney properties - Formulated business plans, product assortments, price structures, margin requirements- Managed the new development, manufacturing and distribution to the mass market (Walmart, Target), mid-tier (JCPenney, Sears, Mervyn's, Kohl's), and department store channels (Macy's, Nordstrom, Marshall Fields) resulting in over $40M in sales- Interfaced with developers, designers, and sales teams to develop over 600 new items- New launch of brand watches for the Asia-Pacific, Europe, Middle East,Latin America markets- Increased penetration by over 70% managing growth with the International Sales Division -
Director, New Business/Brand Development, LicensingSeiko Instruments Inc 2004 - 2006Austin, TexasSeiko USA was formed by a joint venture between Fossil, Japanese Corporations and ADAO executives to acquire additional licenses for mass, mid-tier and department store global distribution. - Diversified company portfolio to enhance company's reputation with retailers- Increased market share and profit levels; $28M in sales results- Penetrated Asia- Pacific, Latin America, Europe and Middle East markets- Orchestrated new licenses resulting in $12.5M incremental sales first year: Perry Ellis, The Andy Warhol Foundation, Original Penguin by Munsingwear, Champion, Jordache, Bobby Jones- Identified new business growth and marketing strategies for Italian brand Alessi and Japanese brand Issey Miyake resulting in door expansion to Tourneau, Marshall Fields and Macy's- Managed Alessi brand directly with Italy and Japan, creating new product, marketing collateral and sales goals. Increased sales from $248,000 to $1.1M- Managed licensing compliance, factory compliance, royalty reporting, trademark research, infringements, marketing funds, and musical composition legal approvals- Established strong relationships at Women's Wear Daily/Magic trade show, Las Vegas; Licensing Expo, Las Vegas; Jewelers Circular Keystone tradeshow, Las Vegas; New York Market Week, New York Fashion Week; Coterie; Project New York; Basel World tradeshow, Switzerland; Hong Kong trade shows; The International Licensing Industry Merchandisers' Association Expo -
Product Business Development ManagerThe Walt Disney Company 1989 - 2000Lake Buena Vista, FloridaResponsible for Marketing, Sourcing, Manufacturing, Product Development, Design, Merchandising, Branding, Pricing, Buying, Inventory, Financials.- Increased the clock and watch business division from $5M to $24M- Developed, sourced, art-directed over 600 new products for consumer market- Developed new clock import program from $100,000 to $3.2M in first year- Created unique "personalized artist watch" program yielding $1.0M in first year- Collaborated with Disney global buyers; US, UK, Asia, and Canada to cut product costs- Integral in start-up of Disney s Hong Kong Trading Company, sourcing direct, increasing gross margins- Buyer for Epcot countries: Italy, France, Canada; country of origin products; including brands - Benetton, Guerlain, Jean Patou, Annick Goutal, Givenchy, Christian Dior cosmetics and fragrances, Perugina chocolates, Lalique crystal, Murano glass, impressionist artworks, and more
Cheryl Casey Skills
Cheryl Casey Education Details
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Cox School Of Business SmuMba Leadership Course -
Greater Johnstown High SchoolHigh School Graduation Diploma
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The Art Institute Of Pittsburgh3.9 Gpa
Frequently Asked Questions about Cheryl Casey
What is Cheryl Casey's role at the current company?
Cheryl Casey's current role is Business Development, Brand Building, Marketing, Sales.
What is Cheryl Casey's email address?
Cheryl Casey's email address is cc****@****ail.com
What schools did Cheryl Casey attend?
Cheryl Casey attended Cox School Of Business Smu, Greater Johnstown High School, The Art Institute Of Pittsburgh.
What are some of Cheryl Casey's interests?
Cheryl Casey has interest in Water Sports, Mountain Skiing, Motivating People, Bibliophile, Running, Watercolor And Acrylic Painting, Horticulture.
What skills is Cheryl Casey known for?
Cheryl Casey has skills like Brand Management, Marketing Strategy, Product Development, Strategy, Retail, Management, Marketing, Business Development, Sales, Merchandising, Leadership, Brand Development.
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